Published in Media & Entertainment category by MBA Skool Team
Bing is one of the leading brands in the media & entertainment sector. Bing SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bing:
Bing is owned by one of the most trusted brands Microsoft
Wide reach of Bing search engine due to existing customers of other Microsoft products
Narrower search possible giving better results for user queries
Bing offers less cost per clicks, thus benefiting business advertisers
Available in over 40 languages as per region which helps users
Tie-up between Yahoo & Bing to drive the online search business is a strong bond
Bing offers instant answers, video results, localised listings, translator etc
Above are the strengths in the SWOT Analysis of Bing. The strengths of Bing looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Allegations of performance issues & copying results had affected Bing
Competition means limited market share growth
These were the weaknesses in the Bing SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bing has affiliation to one of the most reputed brands in industry i.e Microsoft
Internet utilizing computer users
Business Advertisers and Customers using searchfunction
Bing is positioned as faster and more relevant search engine
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