Bing SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Bing SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bing, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bing to benchmark its business & performance as compared to the competitors, and make strategic improvements. Bing is one of the leading brands in the media & entertainment sector.

The article below lists the Bing SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bing SWOT Analysis:

SWOT Analysis of Bing

For Bing, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bing Strengths

The strengths of Bing looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bing :

1. Bing is owned by one of the most trusted brands Microsoft

2. Wide reach of Bing search engine due to existing customers of other Microsoft products

3. Narrower search possible giving better results for user queries

4. Bing offers less cost per clicks, thus benefiting business advertisers

5. Available in over 40 languages as per region which helps users

6. Tie-up between Yahoo & Bing to drive the online search business is a strong bond

7. Bing offers instant answers, video results, localised listings, translator etc

Bing Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bing SWOT Analysis:

1. Allegations of performance issues & copying results had affected Bing

2. Competition means limited market share growth

Bing Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bing SWOT Analysis:

1. Tap the growing internet penetration by tie-ups with tablet, PC, smartphone companies

2. Offer better results for search queries for users

3. Bing can bring up more loyalty programs to retain the loyal customers

4. Offering better deals and negotiations to advertisers can help increase business & revenue

Bing Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bing are as mentioned:

1. Increasing competition from other search engines

2. User engagement and information availability on social media platforms can affect Bing 

3. Government policies and restrictions can lead to operational issues for the search engine

Bing Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 8 competitors of Bing:

1. Google

2. Yahoo

3. MSN

4. Facebook

5. Twitter

6. Whatsapp

7. Baidu

8. Tencent Holdings

Hence this concludes the Bing SWOT analysis.

Continue reading more about the brand/company.

About Bing

Bing Overview
Parent Company



Website- Search Engine


Media & Entertainment

Tagline/ Slogan

Bing & Decide


Bing has affiliation to one of the most reputed brands in industry i.e Microsoft

Bing STP

Internet utilizing computer users

Target Market

Business Advertisers and Customers using searchfunction


Bing is positioned as faster and more relevant search engine

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Bing. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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