Bing SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Bing analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bing SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bing to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bing is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bing competitors and includes Bing target market, segmentation, positioning & Unique Selling Proposition (USP).

Bing SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bing Brand Analysis
Parent Company

Microsoft

Category

Website- Search Engine

Sector

Media & Entertainment

Tagline/ Slogan

Bing & Decide

USP

Bing has affiliation to one of the most reputed brands in industry i.e Microsoft

Bing STP
Bing Segmentation

Internet utilizing computer users

Bing Target Market

Business Advertisers and Customers using searchfunction

Bing Positioning

Bing is positioned as faster and more relevant search engine

Bing SWOT Analysis
Bing Strengths

Below are the Strengths in the SWOT Analysis of Bing:

1. Bing is owned by one of the most trusted brands Microsoft

2. Wide reach of Bing search engine due to existing customers of other Microsoft products

3. Narrower search possible giving better results for user queries

4. Bing offers less cost per clicks, thus benefiting business advertisers

5. Available in over 40 languages as per region which helps users

6. Tie-up between Yahoo & Bing to drive the online search business is a strong bond

7. Bing offers instant answers, video results, localised listings, translator etc

Bing Weaknesses

Here are the weaknesses in the Bing SWOT Analysis:

1. Allegations of performance issues & copying results had affected Bing

2. Competition means limited market share growth

Bing Opportunities

Following are the Opportunities in Bing SWOT Analysis:

1. Tap the growing internet penetration by tie-ups with tablet, PC, smartphone companies

2. Offer better results for search queries for users

3. Bing can bring up more loyalty programs to retain the loyal customers

4. Offering better deals and negotiations to advertisers can help increase business & revenue

Bing Threats

The threats in the SWOT Analysis of Bing are as mentioned:

1. Increasing competition from other search engines

2. User engagement and information availability on social media platforms can affect Bing 

3. Government policies and restrictions can lead to operational issues for the search engine

Bing Competition
Competitors

Below are the top 8 Bing competitors:

1. Google

2. Yahoo

3. MSN

4. Facebook

5. Twitter

6. Whatsapp

7. Baidu

8. Tencent Holdings


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bing. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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