Bing SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 6149

SWOT Analysis of Bing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Website- Search Engine


Media and Entertainment

Tagline/ Slogan

Bing & Decide


Affiliation to one of the most reputed brands in industry i.e Microsoft



Internet utilizing computer users

Target Group

Business Advertisers and Customers using searchfunction


Positioned as faster and more relevant search engine

SWOT Analysis


1. Owned by one of the most trusted brands
2. Wide reach due to existing customers of other Microsoft products
3. Narrower search possible giving better results
4. Less cost per clicks, thus benefiting business advertisers
5. Available in over 40 languages


1.Late entrant in the market
2.The competitors have already entered into partnership with many other companies like mobile service providers
3. Google and Yahoo are most preferred search engines
4. Bing had issues with censorship and mature content, along with trademark issues


1. The markets devoid of internet
2.Existing Microsoft customers can be converted into Bing Customers
3.Ads from businesses not having online presence


1. Competitors already present in market before entry
2. Business advertisers shifting to other media/channel
3. Newly emerging competitive search engines



2.Yahoo Search engine

The table above concludes the Bing SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Bing. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: