Linkedin SWOT Analysis

Published in Media & Entertainment category by MBA Skool Team

Here is a detailed SWOT analysis of Linkedin covering strengths, weaknesses, opportunities and threats.

Linkedin Strengths

  1. Linkedin is known for credible professional accounts including companies, professionals & aspirants
  2. Linkedin is very popular brand amongst corporates giving huge potential for employees and helps building career 
  3. Its main features help in effective filtering of searches, finding business contacts & connecting with them
  4. Detailing of every Linkedin profile is very crisp and covers almost all aspects of one's professional career
  5. Professionals looking for career growth & employment are very active on the platform
  6. Linkedin is a very useful, and powerful, tool to promote your brand
  7. Highlights your professionalism & trusted professional site
  8.  Linkedin has more than 500 million active users worldwide
  9. More than 11000 people are employed with the brand
  10.  Linkedin has a strong backing of its parent brand Microsoft
  11. Acquisition of SlideShare, Lynda, Connectifier have strengthened its product offering

Above are the strengths in the SWOT Analysis of Linkedin. The strengths of Linkedin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Linkedin Weaknesses

  1. Allegations against the company for invasion of privacy through email has hurt its brand image
  2. Fake profiles & alleged data leaks have hurt Linkedin in the past

These were the weaknesses in the Linkedin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Linkedin Opportunities

  1. Expanding globally specially in the emerging economies can be a huge boost for Linkedin
  2. Integration with voice & audio call softwares can help the platform in increasing professional connections
  3. Partnership with mobile operators to increase reach

Above we covered the opportunities in Linkedin SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Linkedin Threats

  1. Government regulations for maintaining privacy can hurt Linkedin
  2. New upcoming professional networking websites
  3. Fake accounts and data leaks can be an issue which affect Linkedin's business operations

The threats in the SWOT Analysis of Linkedin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Linkedin SWOT analysis.

Continue reading more about the brand/company.

About Linkedin

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Linkedin Overview
Parent Company

Microsoft

Category

Website- Social Networking for professionals

Sector

Media & Entertainment

Tagline/ Slogan

Relationships matter

USP

Linkedin is an efficient professional networking platform connecting professionals globally

Linkedin STP
Segmentation

Internet utilizing computer users

Target Market

Youth inclined towards internet usage and Business networking

Positioning

Linkedin is positioned as a business & professional social networking and identity service


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Linkedin. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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