Published in Media & Entertainment category by MBA Skool Team
Linkedin is one of the leading brands in the media & entertainment sector. Linkedin SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Linkedin:
Linkedin is known for credible professional accounts including companies, professionals & aspirants
Linkedin is very popular brand amongst corporates giving huge potential for employees and helps building career
Its main features help in effective filtering of searches, finding business contacts & connecting with them
Detailing of every Linkedin profile is very crisp and covers almost all aspects of one's professional career
Professionals looking for career growth & employment are very active on the platform
Linkedin is a very useful, and powerful, tool to promote your brand
Highlights your professionalism & trusted professional site
Linkedin has more than 500 million active users worldwide
More than 11000 people are employed with the brand
Linkedin has a strong backing of its parent brand Microsoft
Acquisition of SlideShare, Lynda, Connectifier have strengthened its product offering
Above are the strengths in the SWOT Analysis of Linkedin. The strengths of Linkedin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Allegations against the company for invasion of privacy through email has hurt its brand image
Fake profiles & alleged data leaks have hurt Linkedin in the past
These were the weaknesses in the Linkedin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Linkedin is an efficient professional networking platform connecting professionals globally
Internet utilizing computer users
Youth inclined towards internet usage and Business networking
Linkedin is positioned as a business & professional social networking and identity service
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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