Linkedin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Linkedin analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Linkedin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Linkedin to benchmark its business & performance as compared to the competitors and industry. As of 2020, Linkedin is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Linkedin competitors and includes Linkedin target market, segmentation, positioning & Unique Selling Proposition (USP).

Linkedin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Linkedin Brand Analysis
Parent Company



Website- Social Networking for professionals


Media & Entertainment

Tagline/ Slogan

Relationships matter


Linkedin is an efficient professional networking platform connecting professionals globally

Linkedin STP
Linkedin Segmentation

Internet utilizing computer users

Linkedin Target Market

Youth inclined towards internet usage and Business networking

Linkedin Positioning

Linkedin is positioned as a business & professional social networking and identity service

Linkedin SWOT Analysis
Linkedin Strengths

Below are the Strengths in the SWOT Analysis of Linkedin:

1. Linkedin is known for credible professional accounts including companies, professionals & aspirants

2. Linkedin is very popular brand amongst corporates giving huge potential for employees and helps building career 

3. Its main features help in effective filtering of searches, finding business contacts & connecting with them

4. Detailing of every Linkedin profile is very crisp and covers almost all aspects of one's professional career

5. Professionals looking for career growth & employment are very active on the platform

6. Linkedin is a very useful, and powerful, tool to promote your brand

7. Highlights your professionalism & trusted professional site

8. Linkedin has more than 500 million active users worldwide

9. More than 11000 people are employed with the brand

10. Linkedin has a strong backing of its parent brand Microsoft

11. Acquisition of SlideShare, Lynda, Connectifier have strengthened its product offering

Linkedin Weaknesses

Here are the weaknesses in the Linkedin SWOT Analysis:

1. Allegations against the company for invasion of privacy through email has hurt its brand image

2. Fake profiles & alleged data leaks have hurt Linkedin in the past

Linkedin Opportunities

Following are the Opportunities in Linkedin SWOT Analysis:

1. Expanding globally specially in the emerging economies can be a huge boost for Linkedin

2. Integration with voice & audio call softwares can help the platform in increasing professional connections

3. Partnership with mobile operators to increase reach

Linkedin Threats

The threats in the SWOT Analysis of Linkedin are as mentioned:

1. Government regulations for maintaining privacy can hurt Linkedin

2. New upcoming professional networking websites

3. Fake accounts and data leaks can be an issue which affect Linkedin's business operations

Linkedin Competition

Below are the top 9 Linkedin competitors:

1. Facebook

2. Twitter

3. Google

4. Instagram

5. Naukri

6. Monster

7. Glassdoor

8. Viadeo


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Linkedin. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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