21st Century Fox SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of 21st Century Fox analyses the brand by its strengths, weaknesses, opportunities & threats. In 21st Century Fox SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like 21st Century Fox to benchmark its business & performance as compared to the competitors. 21st Century Fox is one of the leading brands in the media & entertainment sector.

The table below lists the 21st Century Fox SWOT (Strengths, Weaknesses, Opportunities, Threats), top 21st Century Fox competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

21st Century Fox SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
21st Century Fox Brand Analysis
Parent Company

21st Century Fox


Broadcasting and Cables


Media & Entertainment

Tagline/ Slogan



Global Mass media house

21st Century Fox STP

Multi – segment marketing

Target Group

Caters to population across ages in both films and television programs


Media for all viewers for all age groups

SWOT Analysis of 21st Century Fox
21st Century Fox Strengths

Below are the Strengths in the SWOT Analysis of 21st Century Fox:

1. Their assets include big brands in both films and television including 20th Century fox, Fox network and Star TV. Some of the biggest movies are owned by the company through its subsidiaries 
2. International presence with numerous channels

3. Brand equity of its subsidiaries built over the years and being the legal predecessor of News Corp.

4. Its diverse offerings and presence across all aspects of entertainment ecosystem consisting of content creation, distribution, broadcasting, etc. 
5. It also has TV channels and Movies across genres catering to every target segment.

6.The company has over 27,000+ people employed with the organization

7.Apart from media and studios related to movies, it also has big brand subsidiaries like Fox Sports, National Geographic etc

21st Century Fox Weaknesses

Here are the weaknesses in the 21st Century Fox SWOT Analysis:

1.  Increasing number of media channels means limited market share

2. Copyright patent issues are something which the media houses have to constantly fight for

21st Century Fox Opportunities

Following are the Opportunities in 21st Century Fox SWOT Analysis:

1. Maximizing its global reach, strengthen its foreign presence
2. Opportunities for acquisitions
3. Expansion into digital media and creating online platforms for entertainment

21st Century Fox Threats

The threats in the SWOT Analysis of 21st Century Fox are as mentioned:

1. Increasing piracy and illegal downloads in developing countries. Lack of sufficient laws to protect intellectual property.
2. Increasing competition in the entertainment space
3. Shifting consumer preferences. Consumers have started moving towards low-cost digital media like Netflix.

21st Century Fox Competition
21st Century Fox Competitors

Below are the top 3 competitors of 21st Century Fox:

1.  Time Warner
2. Walt Disney
3. NBC Universal

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to 21st Century Fox. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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