21st Century Fox SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

21^st Century Fox

Broadcasting and Cables

Media & Entertainment

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Global Mass media house

Multi – segment marketing

Caters to population across ages in both films and television programs

Media for all viewers for all age groups

Below are the Strengths in the SWOT Analysis of 21st Century Fox:

1. Their assets include big brands in both films and television including 20^th Century fox, Fox network and Star TV. Some of the biggest movies are owned by the company through its subsidiaries 
2. International presence with numerous channels

3. Brand equity of its subsidiaries built over the years and being the legal predecessor of News Corp.

4. Its diverse offerings and presence across all aspects of entertainment ecosystem consisting of content creation, distribution, broadcasting, etc. 
5. It also has TV channels and Movies across genres catering to every target segment.

6.The company has over 27,000+ people employed with the organization

7.Apart from media and studios related to movies, it also has big brand subsidiaries like Fox Sports, National Geographic etc

Here are the weaknesses in the 21st Century Fox SWOT Analysis:

1.  Increasing number of media channels means limited market share

2. Copyright patent issues are something which the media houses have to constantly fight for

Following are the Opportunities in 21st Century Fox SWOT Analysis:

1. Maximizing its global reach, strengthen its foreign presence
2. Opportunities for acquisitions
3. Expansion into digital media and creating online platforms for entertainment

The threats in the SWOT Analysis of 21st Century Fox are as mentioned:

1. Increasing piracy and illegal downloads in developing countries. Lack of sufficient laws to protect intellectual property.
2. Increasing competition in the entertainment space
3. Shifting consumer preferences. Consumers have started moving towards low-cost digital media like Netflix.

Below are the top 3 21st Century Fox competitors:

1.  Time Warner
2. Walt Disney
3. NBC Universal