Foursquare SWOT Analysis
Foursquare is one of the leading brands in the media & entertainment sector. Foursquare SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Foursquare:
Quick Glance:
Foursquare Strengths
- User can use the option of “Checkin” to find friends around the location
- Allows users to follow specific companies and receive special tips
- Compatible with wide range of mobile phone
- Simple and Convenient to use
- Has over 15 million users and is available in English, German, French, Indonesian, Italian, Korean, Portuguese, Russian, Spanish, Thai, Japanese languages
Above are the strengths in the SWOT Analysis of Foursquare. The strengths of Foursquare looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Foursquare Weaknesses
- Relatively new market entrant hence limited reach to masses as compared to social networking giants
- Limited physical presence
These were the weaknesses in the Foursquare SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Foursquare Opportunities
- Expand capabilities to allow users to use more options to control updates
- Acquiring more partnerships with other websites for integration
- Acquiring mergers with different locations for check ins
Above we covered the opportunities in Foursquare SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Foursquare Threats
- Possibility of wrong or discrepant locations
- Possibility of deception by users regarding locations
- Newly emerging competitive social networking websites
The threats in the SWOT Analysis of Foursquare are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Foursquare SWOT analysis.
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About Foursquare
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Foursquare Overview | |
|---|---|
| Parent Company |
Foursquare Labs Inc |
| Category |
Website-social networking |
| Sector | |
| Tagline/ Slogan |
Explore the world around you |
| USP |
Location based social networking website for mobile devices |
| Foursquare STP | |
| Segmentation |
Internet users |
| Target Market |
Internet users interested in social networking platforms and websites |
| Positioning |
Positioned as a social networking website which provides access through mobile and is location based |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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