Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Foursquare analyses the brand by its strengths, weaknesses, opportunities & threats. In Foursquare SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Foursquare to benchmark its business & performance as compared to the competitors. Foursquare is one of the leading brands in the media & entertainment sector.
The article below lists the Foursquare SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Foursquare SWOT Analysis:
For Foursquare, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Foursquare looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Foursquare :
1.User can use the option of “Check in” to find friends around the location
2. Allows users to follow specific companies and receive special tips
3. Compatible with wide range of mobile phone 4. Simple and Convenient to use 5. Has over 15 million users and is available in English, German, French, Indonesian, Italian, Korean, Portuguese, Russian, Spanish, Thai, Japanese languages
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Foursquare SWOT Analysis:
1.Relatively new market entrant hence limited reach to masses as compared to social networking giants
2. Limited physical presence
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Foursquare SWOT Analysis:
1. Expand capabilities to allow users to use more options to control updates
2. Acquiring more partnerships with other websites for integration
3.Acquiring mergers with different locations for check ins
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Foursquare are as mentioned:
1.Possibility of wrong or discrepant locations
2.Possibility of deception by users regarding locations 3. Newly emerging competitive social networking websites
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Foursquare:
Location based social networking website for mobile devices
Internet users interested in social networking platforms and websites
Positioned as a social networking website which provides access through mobile and is location based
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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