Foursquare SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Foursquare analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Foursquare SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Foursquare to benchmark its business & performance as compared to the competitors and industry. As of 2020, Foursquare is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Foursquare competitors and includes Foursquare target market, segmentation, positioning & Unique Selling Proposition (USP).

Foursquare SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Foursquare Brand Analysis
Parent Company

Foursquare Labs Inc

Category

Website-social networking

Sector

Media & Entertainment

Tagline/ Slogan

Explore the world around you

USP

Location based social networking website for mobile devices

Foursquare STP
Foursquare Segmentation

Internet users

Foursquare Target Market

Internet users interested in social networking platforms and websites

Foursquare Positioning

Positioned as a social networking website which provides access through mobile and is location based

Foursquare SWOT Analysis
Foursquare Strengths

Below are the Strengths in the SWOT Analysis of Foursquare:

1.User can use the option of “Check  in” to find friends around the location

2. Allows users to follow specific companies and receive special tips

3. Compatible with wide range of mobile phone
4. Simple and Convenient to use
5. Has over 15 million users and is available in English, German, French, Indonesian, Italian, Korean, Portuguese, Russian, Spanish, Thai, Japanese languages

Foursquare Weaknesses

Here are the weaknesses in the Foursquare SWOT Analysis:

1.Relatively new market entrant hence limited reach to masses as compared to social networking giants

2. Limited physical presence

Foursquare Opportunities

Following are the Opportunities in Foursquare SWOT Analysis:

1. Expand capabilities to allow users to use more options to control updates

2. Acquiring more partnerships with other websites for integration

3.Acquiring mergers with different locations for check ins

Foursquare Threats

The threats in the SWOT Analysis of Foursquare are as mentioned:

1.Possibility of wrong or discrepant locations

2.Possibility of deception by users regarding locations
3. Newly emerging competitive social networking websites

Foursquare Competition
Competitors

Below are the top 3 Foursquare competitors:

1. Twitter

2.Facebook

3. MySpace


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Foursquare. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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