Foursquare SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 6142

SWOT analysis of Foursquare analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Foursquare SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Foursquare to benchmark its business & performance as compared to the competitors and industry. Foursquare is one of the leading brands in the media & entertainment sector. The table below also lists the top Foursquare competitors and elaborates Foursquare market segmentation, target group, positioning & Unique Selling Proposition (USP).

Foursquare SWOT, Competitors, Marketing STP & Brand analysis Table
Foursquare Brand Analysis
Parent Company

Foursquare Labs Inc


Website-social networking


Media & Entertainment

Tagline/ Slogan

Explore the world around you


Location based social networking website for mobile devices

Foursquare STP

Internet users

Target Group

Internet users interested in social networking platforms and websites


Positioned as a social networking website which provides access through mobile and is location based

Foursquare SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Foursquare. Strengths are:

1.User can use the option of “Check  in” to find friends around the location

2. Allows users to follow specific companies and receive special tips

3. Compatible with wide range of mobile phone
4. Simple and Convenient to use
5. Has over 15 million users and is available in English, German, French, Indonesian, Italian, Korean, Portuguese, Russian, Spanish, Thai, Japanese languages


Here are the weaknesses in the Foursquare SWOT Analysis:

1.Relatively new market entrant hence limited reach to masses as compared to social networking giants

2. Limited physical presence


Following are the Opportunities in Foursquare SWOT Analysis:

1. Expand capabilities to allow users to use more options to control updates

2. Acquiring more partnerships with other websites for integration

3.Acquiring mergers with different locations for check ins


The threats in the SWOT Analysis of Foursquare are as mentioned:

1.Possibility of wrong or discrepant locations

2.Possibility of deception by users regarding locations
3. Newly emerging competitive social networking websites

Foursquare Competition

Below are the top 3 Foursquare competitors:

1. Twitter


3. MySpace

The brandguide table above concludes the Foursquare SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Foursquare. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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