Foursquare SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 5581

SWOT Analysis of Foursquare with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Foursquare Labs Inc


Website-social networking


Media & Entertainment

Tagline/ Slogan

Explore the world around you


Location based social networking website for mobile devices

Foursquare STP


Internet users

Target Group

Internet users interested in social networking platforms and websites


Positioned as a social networking website which provides access through mobile and is location based

Foursquare SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Foursquare :

1.User can use the option of “Check  in” to find friends around the location

2. Allows users to follow specific companies and receive special tips

3. Compatible with wide range of mobile phone
4. Simple and Convenient to use
5. Has over 15 million users and is available in English, German, French, Indonesian, Italian, Korean, Portuguese, Russian, Spanish, Thai, Japanese languages


1.Relatively new market entrant hence limited reach to masses as compared to social networking giants

2. Limited physical presence


1. Expand capabilities to allow users to use more options to control updates

2. Acquiring more partnerships with other websites for integration

3.Acquiring mergers with different locations for check ins


1.Possibility of wrong or discrepant locations

2.Possibility of deception by users regarding locations
3. Newly emerging competitive social networking websites

Foursquare Competition


Below are the 3 main Foursquare competitors :

1. Twitter


3. MySpace

The brandguide table above concludes the Foursquare SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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