Published in Media & Entertainment category by MBA Skool Team
Foursquare is one of the leading brands in the media & entertainment sector. Foursquare SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Foursquare:
User can use the option of “Checkin” to find friends around the location
Allows users to follow specific companies and receive special tips
Compatible with wide range of mobile phone
Simple and Convenient to use
Has over 15 million users and is available in English, German, French, Indonesian, Italian, Korean, Portuguese, Russian, Spanish, Thai, Japanese languages
Above are the strengths in the SWOT Analysis of Foursquare. The strengths of Foursquare looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Relatively new market entrant hence limited reach to masses as compared to social networking giants
Limited physical presence
These were the weaknesses in the Foursquare SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Expand capabilities to allow users to use more options to control updates
Acquiring more partnerships with other websites for integration
Acquiring mergers with different locations for check ins
Above we covered the opportunities in Foursquare SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Possibility of wrong or discrepant locations
Possibility of deception by users regarding locations
Newly emerging competitive social networking websites
The threats in the SWOT Analysis of Foursquare are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Location based social networking website for mobile devices
Internet users interested in social networking platforms and websites
Positioned as a social networking website which provides access through mobile and is location based
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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