SWOT Analysis of Foursquare with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Foursquare |
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Parent Company |
Foursquare Labs Inc |
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Category |
Website-social networking |
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Sector |
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Tagline/ Slogan |
Explore the world around you |
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USP |
Location based social networking website for mobile devices |
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Foursquare STP |
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Segment |
Internet users |
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Target Group |
Internet users interested in social networking platforms and websites |
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Positioning |
Positioned as a social networking website which provides access through mobile and is location based |
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Foursquare SWOT Analysis |
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Strengths |
1.User can use the option of “Check in” to find friends around the location 2. Allows users to follow specific companies and receive special tips 3. Compatible with wide range of mobile phone |
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Weaknesses |
1.Relatively new market entrant hence limited reach to masses as compared to social networking giants 2. Limited physical presence |
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Opportunities |
1. Expand capabilities to allow users to use more options to control updates 2. Acquiring more partnerships with other websites for integration 3.Acquiring mergers with different locations for check ins |
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Threats |
1.Possibility of wrong or discrepant locations 2.Possibility of deception by users regarding locations |
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Foursquare Competition |
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Competitors |
1. Twitter 2.Facebook 3. MySpace |
The brandguide table above concludes the Foursquare SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Foursquare. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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