NBC International SWOT Analysis

NBC International SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of NBC International, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

NBC International is one of the leading brands in the media & entertainment sector. The article below lists the NBC International SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

NBC International Strengths

The strengths of NBC International looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of NBC International :

1. NBC offers a diversified portfolio consisting complete media offerings ranging from film, internet, cable TV, publishing

2. NBC has existed since 1939 and has a strong brand name which is advantageous when launching new network channels, forming partnerships etc. 
3. Its news & media content is highly trusted by the US audience which it caters to
4. With its acquisition by Comcast, it gives both the options to expand in untapped markets across US

5. NBC owns and operates eleven stations and nearly 200 affiliates throughout  US

NBC International Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the NBC International SWOT Analysis:

1. NBC operates in just a single market - US market

2. Due to increased number of networks, the company has experienced drop in revenues in recent time
3. Its inability to utilize its brand name effectively has also been a problem

NBC International Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in NBC International SWOT Analysis:

1. It can expand globally as it is a well-known brand even outside US

2. Partnerships with online companies especially google to launch new initiatives and help expand into other markets
3. Acquisitions to expand its consumer base can also help, it will also help in reducing competition

NBC International Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of NBC International are as mentioned:

1. In recent times companies have preferred to spend their marketing revenues on Internet and Social media platforms
2. Loss in revenues incurred by piracy of its channels and illegal streaming over internet
3. Fierce competition in the ad sales and viewership amongst the major TV channels

Hence this concludes the NBC International SWOT analysis.

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About NBC International

NBC International Overview
Parent Company	Comcast Corporation
Category	Commercial broadcast television and radio network
Sector	Media & Entertainment
Tagline/ Slogan	More Colorful
USP	Leading production and marketing house of entertainment, news, and information products and services
NBC International STP
Segmentation	All sections across all demographics
Target Market	Capture wide audience across all sections
Positioning	A one stop place for news, entertainment, movies, music etc.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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