NBCUniversal SWOT Analysis

Published in Media & Entertainment category by MBA Skool Team

Here is a detailed SWOT analysis of NBCUniversal covering strengths, weaknesses, opportunities and threats.

NBCUniversal Strengths

  1. NBC offers a diversified portfolio consisting complete media offerings ranging from film, internet, cable TV, publishing
  2. NBC has existed since 1939 and has a strong brand name which is advantageous when launching new network channels, forming partnerships etc. 
  3. Its news & media content is highly trusted by the US audience which it caters to
  4. With its acquisition by Comcast, it gives both the options to expand in untapped markets across US
  5. NBC owns and operates eleven stations and nearly 200 affiliates throughoutUS

Above are the strengths in the SWOT Analysis of NBCUniversal. The strengths of NBCUniversal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

NBCUniversal Weaknesses

  1. NBC operates in just a single market - US market
  2. Due to increased number of networks, the company has experienced drop in revenues in recent time
  3. Its inability to utilize its brand name effectively has also been a problem

These were the weaknesses in the NBCUniversal SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

NBCUniversal Opportunities

  1. It can expand globally as it is a well-known brand even outside US
  2. Partnerships with online companies especially google to launch new initiatives and help expand into other markets
  3. Acquisitions to expand its consumer base can also help, it will also help in reducing competition

Above we covered the opportunities in NBCUniversal SWOT Analysis. The opportunities for any brand can include prospects of future growth.

NBCUniversal Threats

  1. In recent times companies have preferred to spend their marketing revenues on Internet and Social media platforms
  2. Loss in revenues incurred by piracy of its channels and illegal streaming over internet
  3. Fierce competition in the ad sales and viewership amongst the major TV channels

The threats in the SWOT Analysis of NBCUniversal are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the NBCUniversal SWOT analysis.

Continue reading more about the brand/company.

About NBCUniversal

The table below gives the brand overview along with its target market, segmentation, positioning & USP

NBCUniversal Overview
Parent Company

Comcast Corporation

Category

Commercial broadcast television and radio network

Sector

Media & Entertainment

Tagline/ Slogan

More Colorful

USP

Leading production and marketing house of entertainment, news, and information products and services

NBCUniversal STP
Segmentation

All sections across all demographics

Target Market

Capture wide audience across all sections

Positioning

A one stop place for news, entertainment, movies, music etc.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to NBCUniversal. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin