NBC International SWOT Analysis, Competitors, STP & USP
SWOT analysis of NBC International analyses the brand/company with its strengths, weaknesses, opportunities & threats. In NBC International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like NBC International to benchmark its business & performance as compared to the competitors and industry. NBC International is one of the leading brands in the media & entertainment sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top NBC International competitors and includes NBC International target market, segmentation, positioning & Unique Selling Proposition (USP).
| NBC International Brand Analysis | |
|---|---|
| Parent Company |
Comcast Corporation |
| Category |
Commercial broadcast television and radio network |
| Sector | |
| Tagline/ Slogan |
More Colorful |
| USP |
Leading production and marketing house of entertainment, news, and information products and services |
| NBC International STP | |
| NBC International Segmentation |
All sections across all demographics |
| NBC International Target Market |
Capture wide audience across all sections |
| NBC International Positioning |
A one stop place for news, entertainment, movies, music etc. |
| NBC International SWOT Analysis | |
| NBC International Strengths |
Below are the Strengths in the SWOT Analysis of NBC International: 1. NBC offers a diversified portfolio consisting complete media offerings ranging from film, internet, cable TV, publishing 2. NBC has existed since 1939 and has a strong brand name which is advantageous when launching new network channels, forming partnerships etc. 5. NBC owns and operates eleven stations and nearly 200 affiliates throughout US |
| NBC International Weaknesses |
Here are the weaknesses in the NBC International SWOT Analysis: 1. NBC operates in just a single market - US market 2. Due to increased number of networks, the company has experienced drop in revenues in recent time |
| NBC International Opportunities |
Following are the Opportunities in NBC International SWOT Analysis: 1. It can expand globally as it is a well-known brand even outside US 2. Partnerships with online companies especially google to launch new initiatives and help expand into other markets |
| NBC International Threats |
The threats in the SWOT Analysis of NBC International are as mentioned: 1. In recent times companies have preferred to spend their marketing revenues on Internet and Social media platforms |
| NBC International Competition | |
| Competitors |
Below are the top 3 NBC International competitors: 1. ABC networks |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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