NBC International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of NBC International analyses the brand/company with its strengths, weaknesses, opportunities & threats. In NBC International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like NBC International to benchmark its business & performance as compared to the competitors and industry. As of 2020, NBC International is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top NBC International competitors and includes NBC International target market, segmentation, positioning & Unique Selling Proposition (USP).

NBC International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
NBC International Brand Analysis
Parent Company

Comcast Corporation

Category

Commercial broadcast television and radio network

Sector

Media & Entertainment

Tagline/ Slogan

More Colorful

USP

Leading production and marketing house of entertainment, news, and information products and services

NBC International STP
NBC International Segmentation

All sections across all demographics

NBC International Target Market

Capture wide audience across all sections

NBC International Positioning

A one stop place for news, entertainment, movies, music etc.

NBC International SWOT Analysis
NBC International Strengths

Below are the Strengths in the SWOT Analysis of NBC International:

1. NBC offers a diversified portfolio consisting complete media offerings ranging from film, internet, cable TV, publishing

2. NBC has existed since 1939 and has a strong brand name which is advantageous when launching new network channels, forming partnerships etc. 
3. Its news & media content is highly trusted by the US audience which it caters to
4. With its acquisition by Comcast, it gives both the options to expand in untapped markets across US

5. NBC owns and operates eleven stations and nearly 200 affiliates throughout  US

NBC International Weaknesses

Here are the weaknesses in the NBC International SWOT Analysis:

1. NBC operates in just a single market - US market

2. Due to increased number of networks, the company has experienced drop in revenues in recent time
3. Its inability to utilize its brand name effectively has also been a problem

NBC International Opportunities

Following are the Opportunities in NBC International SWOT Analysis:

1. It can expand globally as it is a well-known brand even outside US

2. Partnerships with online companies especially google to launch new initiatives and help expand into other markets
3. Acquisitions to expand its consumer base can also help, it will also help in reducing competition

NBC International Threats

The threats in the SWOT Analysis of NBC International are as mentioned:

1. In recent times companies have preferred to spend their marketing revenues on Internet and Social media platforms
2. Loss in revenues incurred by piracy of its channels and illegal streaming over internet
3. Fierce competition in the ad sales and viewership amongst the major TV channels

NBC International Competition
Competitors

Below are the top 3 NBC International competitors:

1. ABC networks
2. CBS
3. FOX


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to NBC International. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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