NBC International SWOT Analysis, Competitors & USP
SWOT analysis of NBC International analyses the brand by its strengths, weaknesses, opportunities & threats. In NBC International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like NBC International to benchmark its business & performance as compared to the competitors. NBC International is one of the leading brands in the media & entertainment sector.
The table below lists the NBC International SWOT (Strengths, Weaknesses, Opportunities, Threats), top NBC International competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| NBC International Brand Analysis | |
|---|---|
| Parent Company |
Comcast Corporation |
| Category |
Commercial broadcast television and radio network |
| Sector | |
| Tagline/ Slogan |
More Colorful |
| USP |
Leading production and marketing house of entertainment, news, and information products and services |
| NBC International STP | |
| Segment |
All sections across all demographics |
| Target Group |
Capture wide audience across all sections |
| Positioning |
A one stop place for news, entertainment, movies, music etc. |
| SWOT Analysis of NBC International | |
| NBC International Strengths |
Below are the Strengths in the SWOT Analysis of NBC International: 1. NBC offers a diversified portfolio consisting complete media offerings ranging from film, internet, cable TV, publishing 2. NBC has existed since 1939 and has a strong brand name which is advantageous when launching new network channels, forming partnerships etc. 5. NBC owns and operates eleven stations and nearly 200 affiliates throughout US |
| NBC International Weaknesses |
Here are the weaknesses in the NBC International SWOT Analysis: 1. NBC operates in just a single market - US market 2. Due to increased number of networks, the company has experienced drop in revenues in recent time |
| NBC International Opportunities |
Following are the Opportunities in NBC International SWOT Analysis: 1. It can expand globally as it is a well-known brand even outside US 2. Partnerships with online companies especially google to launch new initiatives and help expand into other markets |
| NBC International Threats |
The threats in the SWOT Analysis of NBC International are as mentioned: 1. In recent times companies have preferred to spend their marketing revenues on Internet and Social media platforms |
| NBC International Competition | |
| NBC International Competitors |
Below are the top 3 competitors of NBC International: 1. ABC networks |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to NBC International. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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