Published in Media & Entertainment category by MBA Skool Team
NBCUniversal is one of the leading brands in the media & entertainment sector. NBCUniversal SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of NBCUniversal:
NBC offers a diversified portfolio consisting complete media offerings ranging from film, internet, cable TV, publishing
NBC has existed since 1939 and has a strong brand name which is advantageous when launching new network channels, forming partnerships etc.
Its news & media content is highly trusted by the US audience which it caters to
With its acquisition by Comcast, it gives both the options to expand in untapped markets across US
NBC owns and operates eleven stations and nearly 200 affiliates throughoutUS
Above are the strengths in the SWOT Analysis of NBCUniversal. The strengths of NBCUniversal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
NBC operates in just a single market - US market
Due to increased number of networks, the company has experienced drop in revenues in recent time
Its inability to utilize its brand name effectively has also been a problem
These were the weaknesses in the NBCUniversal SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Leading production and marketing house of entertainment, news, and information products and services
All sections across all demographics
Capture wide audience across all sections
A one stop place for news, entertainment, movies, music etc.
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