NBC International SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2238

SWOT analysis of NBC International analyses the brand/company with its strengths, weaknesses, opportunities & threats. NBC International is one of the leading brands in the media & entertainment sector. The table below also lists the top NBC International competitors and elaborates NBC International segmentation, targeting, positioning & USP.

NBC International

Parent Company

Comcast Corporation

Category

Commercial broadcast television and radio network

Sector

Media & Entertainment

Tagline/ Slogan

More Colorful

USP

Leading production and marketing house of entertainment, news, and information products and services

NBC International STP

Segment

All sections across all demographics

Target Group

Capture wide audience across all sections

Positioning

A one stop place for news, entertainment, movies, music etc.

NBC International SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of NBC International. Strengths are:

1. NBC offers a diversified portfolio consisting complete media offerings ranging from film, internet, cable TV, publishing

2. NBC has existed since 1939 and has a strong brand name which is advantageous when launching new network channels, forming partnerships etc. 
3. Its news & media content is highly trusted by the US audience which it caters to
4. With its acquisition by Comcast, it gives both the options to expand in untapped markets across US

5. NBC owns and operates eleven stations and nearly 200 affiliates throughout  US

Weaknesses

Here are the weaknesses in the NBC International SWOT Analysis:

1. NBC operates in just a single market - US market

2. Due to increased number of networks, the company has experienced drop in revenues in recent time
3. Its inability to utilize its brand name effectively has also been a problem

Opportunities

Following are the Opportunities in NBC International SWOT Analysis:

1. It can expand globally as it is a well-known brand even outside US

2. Partnerships with online companies especially google to launch new initiatives and help expand into other markets
3. Acquisitions to expand its consumer base can also help, it will also help in reducing competition

Threats

The threats in the SWOT Analysis of NBC International are as mentioned:

1. In recent times companies have preferred to spend their marketing revenues on Internet and Social media platforms
2. Loss in revenues incurred by piracy of its channels and illegal streaming over internet
3. Fierce competition in the ad sales and viewership amongst the major TV channels

NBC International Competition

Competitors

Below are the top 3 NBC International competitors:

1. ABC networks
2. CBS
3. FOX


The brandguide table above concludes the NBC International SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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