Hamleys SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 9613

SWOT analysis of Hamleys analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hamleys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hamleys to benchmark its business & performance as compared to the competitors and industry. Hamleys is one of the leading brands in the media & entertainment sector. The table below also lists the top Hamleys competitors and elaborates Hamleys market segmentation, target group, positioning & Unique Selling Proposition (USP).

Hamleys SWOT, Competitors, Marketing STP & Brand analysis Table
Hamleys Brand Analysis
Parent Company

Groupe Ludendo


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan

The finest toys in the world


World’s largest retail toy store

Hamleys STP

Retail toy store of some of the biggest toy brands

Target Group

Parents and kids


The wide range of toys offered something for all kids

Hamleys SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hamleys. Strengths are:

1. Brand recall is very high
2. One of the world's Biggest toy retail chains
3. Has a good customer reach and has a wide variety of toys

4. Has a presence all over the world

5. Has survived the test of time and has its presence in the worlds most important metros

6. Good focus on customer experience adds value


Here are the weaknesses in the Hamleys SWOT Analysis:

1. Shops located in the upscale market
2. Targets mainly the upper class


Following are the Opportunities in Hamleys SWOT Analysis:

1.Target the middle class in the developing economies
2.Can add more product lines to its portfolio


The threats in the SWOT Analysis of Hamleys are as mentioned:

1. Other retail toy stores
2.Outdoor games

4.Computer games and Internet

Hamleys Competition

Below are the top 2 Hamleys competitors:

1.K.B. Toys
2.Toys R U

The brandguide table above concludes the Hamleys SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hamleys. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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