Hamleys SWOT Analysis, Competitors & USP

Groupe Ludendo

Toy Brands and Manufacturers

Media & Entertainment

The finest toys in the world

World’s largest retail toy store

Retail toy store of some of the biggest toy brands

Parents and kids

The wide range of toys offered something for all kids

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hamleys. Strengths are:

1. Brand recall is very high
2. One of the world's Biggest toy retail chains
3. Has a good customer reach and has a wide variety of toys

4. Has a presence all over the world

5. Has survived the test of time and has its presence in the worlds most important metros

6. Good focus on customer experience adds value

Here are the weaknesses in the Hamleys SWOT Analysis:

1. Shops located in the upscale market
2. Targets mainly the upper class

Following are the Opportunities in Hamleys SWOT Analysis:

1.Target the middle class in the developing economies
2.Can add more product lines to its portfolio

The threats in the SWOT Analysis of Hamleys are as mentioned:

1. Other retail toy stores
2.Outdoor games
3.Television

4.Computer games and Internet

Below are the top 2 Hamleys competitors:

1.K.B. Toys
2.Toys R U