Hamleys SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Hamleys analyses the brand by its strengths, weaknesses, opportunities & threats. In Hamleys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hamleys to benchmark its business & performance as compared to the competitors. Hamleys is one of the leading brands in the media & entertainment sector.

The article below lists the Hamleys SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Hamleys SWOT Analysis:

SWOT Analysis of Hamleys

For Hamleys, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Hamleys Strengths

The strengths of Hamleys looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Hamleys :

1. Brand recall is very high
2. One of the world's Biggest toy retail chains
3. Has a good customer reach and has a wide variety of toys

4. Has a presence all over the world

5. Has survived the test of time and has its presence in the worlds most important metros

6. Good focus on customer experience adds value

Hamleys Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Hamleys SWOT Analysis:

1. Shops located in the upscale market
2. Targets mainly the upper class

Hamleys Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Hamleys SWOT Analysis:

1.Target the middle class in the developing economies
2.Can add more product lines to its portfolio

Hamleys Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Hamleys are as mentioned:

1. Other retail toy stores
2.Outdoor games

4.Computer games and Internet

Hamleys Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Hamleys:

1.K.B. Toys
2.Toys R U

Hence this concludes the Hamleys SWOT analysis.

Continue reading more about the brand/company.

About Hamleys

Hamleys Overview
Parent Company

Groupe Ludendo


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan

The finest toys in the world


World’s largest retail toy store

Hamleys STP

Retail toy store of some of the biggest toy brands

Target Market

Parents and kids


The wide range of toys offered something for all kids

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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