SWOT analysis of Hamleys analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hamleys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Hamleys to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hamleys is one of the leading brands in the media & entertainment sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hamleys competitors and includes Hamleys target market, segmentation, positioning & Unique Selling Proposition (USP).
| Hamleys Brand Analysis | |
|---|---|
| Parent Company |
Groupe Ludendo |
| Category |
Toy Brands and Manufacturers |
| Sector | |
| Tagline/ Slogan |
The finest toys in the world |
| USP |
World’s largest retail toy store |
| Hamleys STP | |
| Hamleys Segmentation |
Retail toy store of some of the biggest toy brands |
| Hamleys Target Market |
Parents and kids |
| Hamleys Positioning |
The wide range of toys offered something for all kids |
| Hamleys SWOT Analysis | |
| Hamleys Strengths |
Below are the Strengths in the SWOT Analysis of Hamleys: 1. Brand recall is very high 4. Has a presence all over the world 5. Has survived the test of time and has its presence in the worlds most important metros 6. Good focus on customer experience adds value |
| Hamleys Weaknesses |
Here are the weaknesses in the Hamleys SWOT Analysis: 1. Shops located in the upscale market |
| Hamleys Opportunities |
Following are the Opportunities in Hamleys SWOT Analysis: 1.Target the middle class in the developing economies |
| Hamleys Threats |
The threats in the SWOT Analysis of Hamleys are as mentioned: 1. Other retail toy stores 4.Computer games and Internet |
| Hamleys Competition | |
| Competitors |
Below are the top 2 Hamleys competitors: 1.K.B. Toys |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hamleys. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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