Hamleys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 6011

SWOT Analysis of Hamleys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Groupe Ludendo


Toy Brands and Manufacturers


Media and Entertainment

Tagline/ Slogan

The finest toys in the world


World’s largest retail toy store



Retail toy store of some of the biggest toy brands

Target Group

Parents and kids


The wide range of toys offered something for all kids

SWOT Analysis


1. Brand recall is very high
2. One of the world's Biggest toy retail chains
3. Has a good customer reach and has a wide variety of toys

4. Has a presence all over the world

5. Has survived the test of time and has its presence in the worlds most important metros

6. Good focus on customer experience adds value


1. Shops located in the upscale market
2. Targets mainly the upper class


1.Target the middle class in the developing economies
2.Can add more product lines to its portfolio


1. Other retail toy stores
2.Outdoor games

4.Computer games and Internet



1.K.B. Toys
2.Toys R U

The table above concludes the Hamleys SWOT analysis along with its marketing and brand parameters.


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