Hamleys SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Hamleys analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hamleys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hamleys to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hamleys is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hamleys competitors and includes Hamleys target market, segmentation, positioning & Unique Selling Proposition (USP).

Hamleys SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hamleys Brand Analysis
Parent Company

Groupe Ludendo


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan

The finest toys in the world


World’s largest retail toy store

Hamleys STP
Hamleys Segmentation

Retail toy store of some of the biggest toy brands

Hamleys Target Market

Parents and kids

Hamleys Positioning

The wide range of toys offered something for all kids

Hamleys SWOT Analysis
Hamleys Strengths

Below are the Strengths in the SWOT Analysis of Hamleys:

1. Brand recall is very high
2. One of the world's Biggest toy retail chains
3. Has a good customer reach and has a wide variety of toys

4. Has a presence all over the world

5. Has survived the test of time and has its presence in the worlds most important metros

6. Good focus on customer experience adds value

Hamleys Weaknesses

Here are the weaknesses in the Hamleys SWOT Analysis:

1. Shops located in the upscale market
2. Targets mainly the upper class

Hamleys Opportunities

Following are the Opportunities in Hamleys SWOT Analysis:

1.Target the middle class in the developing economies
2.Can add more product lines to its portfolio

Hamleys Threats

The threats in the SWOT Analysis of Hamleys are as mentioned:

1. Other retail toy stores
2.Outdoor games

4.Computer games and Internet

Hamleys Competition

Below are the top 2 Hamleys competitors:

1.K.B. Toys
2.Toys R U

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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