Hamleys SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Hamleys SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Hamleys, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Hamleys is one of the leading brands in the media & entertainment sector. The article below lists the Hamleys SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Hamleys Strengths

The strengths of Hamleys looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Hamleys :

1. Brand recall is very high
2. One of the world's Biggest toy retail chains
3. Has a good customer reach and has a wide variety of toys

4. Has a presence all over the world

5. Has survived the test of time and has its presence in the worlds most important metros

6. Good focus on customer experience adds value

Hamleys Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Hamleys SWOT Analysis:

1. Shops located in the upscale market
2. Targets mainly the upper class

Hamleys Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Hamleys SWOT Analysis:

1.Target the middle class in the developing economies
2.Can add more product lines to its portfolio

Hamleys Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Hamleys are as mentioned:

1. Other retail toy stores
2.Outdoor games

4.Computer games and Internet

Hence this concludes the Hamleys SWOT analysis.

Continue reading more about the brand/company.

About Hamleys

Hamleys Overview
Parent Company

Groupe Ludendo


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan

The finest toys in the world


World’s largest retail toy store

Hamleys STP

Retail toy store of some of the biggest toy brands

Target Market

Parents and kids


The wide range of toys offered something for all kids

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Hamleys. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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