SWOT analysis of Hamleys analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hamleys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Hamleys to benchmark its business & performance as compared to the competitors and industry. Hamleys is one of the leading brands in the media & entertainment sector. The table below also lists the top Hamleys competitors and elaborates Hamleys market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Hamleys Brand Analysis | |
|---|---|
| Parent Company |
Groupe Ludendo |
| Category |
Toy Brands and Manufacturers |
| Sector | |
| Tagline/ Slogan |
The finest toys in the world |
| USP |
World’s largest retail toy store |
| Hamleys STP | |
| Segment |
Retail toy store of some of the biggest toy brands |
| Target Group |
Parents and kids |
| Positioning |
The wide range of toys offered something for all kids |
| Hamleys SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hamleys. Strengths are: 1. Brand recall is very high 4. Has a presence all over the world 5. Has survived the test of time and has its presence in the worlds most important metros 6. Good focus on customer experience adds value |
| Weaknesses |
Here are the weaknesses in the Hamleys SWOT Analysis: 1. Shops located in the upscale market |
| Opportunities |
Following are the Opportunities in Hamleys SWOT Analysis: 1.Target the middle class in the developing economies |
| Threats |
The threats in the SWOT Analysis of Hamleys are as mentioned: 1. Other retail toy stores 4.Computer games and Internet |
| Hamleys Competition | |
| Competitors |
Below are the top 2 Hamleys competitors: 1.K.B. Toys |
The brandguide table above concludes the Hamleys SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hamleys. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
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