Hamleys SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 8824

SWOT analysis of Hamleys analyses the brand/company with its strengths, weaknesses, opportunities & threats. Hamleys is one of the leading brands in the media & entertainment sector. The table below also lists the top Hamleys competitors and elaborates Hamleys segmentation, targeting, positioning & USP.

Hamleys SWOT, Competitors, Marketing STP & Brand analysis Table
Hamleys Brand Analysis
Parent Company

Groupe Ludendo

Category

Toy Brands and Manufacturers

Sector

Media & Entertainment

Tagline/ Slogan

The finest toys in the world

USP

World’s largest retail toy store

Hamleys STP
Segment

Retail toy store of some of the biggest toy brands

Target Group

Parents and kids

Positioning

The wide range of toys offered something for all kids

Hamleys SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hamleys. Strengths are:

1. Brand recall is very high
2. One of the world's Biggest toy retail chains
3. Has a good customer reach and has a wide variety of toys

4. Has a presence all over the world

5. Has survived the test of time and has its presence in the worlds most important metros

6. Good focus on customer experience adds value

Weaknesses

Here are the weaknesses in the Hamleys SWOT Analysis:

1. Shops located in the upscale market
2. Targets mainly the upper class

Opportunities

Following are the Opportunities in Hamleys SWOT Analysis:

1.Target the middle class in the developing economies
2.Can add more product lines to its portfolio

Threats

The threats in the SWOT Analysis of Hamleys are as mentioned:

1. Other retail toy stores
2.Outdoor games
3.Television

4.Computer games and Internet

Hamleys Competition
Competitors

Below are the top 2 Hamleys competitors:

1.K.B. Toys
2.Toys R U

The brandguide table above concludes the Hamleys SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hamleys. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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