Scholastic Corporation SWOT Analysis, Competitors & USP

SWOT analysis of Scholastic Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In Scholastic Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Scholastic Corporation to benchmark its business & performance as compared to the competitors. Scholastic Corporation is one of the leading brands in the media & entertainment sector.

The article below lists the Scholastic Corporation SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Scholastic Corporation SWOT Analysis:

SWOT Analysis of Scholastic Corporation

For Scholastic Corporation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Scholastic Corporation Strengths

The strengths of Scholastic Corporation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Scholastic Corporation :

1.  Largest publisher and distributor of children's books in the world
2. Global reach, serving customers in 45 languages and more than 150 countries
3.  Leader in educational technology and services and children's media
4. Has a great corporate responsibility which is an added advantage to meet the regions of Expansion

5. Strong brandname and extensive distribution

Scholastic Corporation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Scholastic Corporation SWOT Analysis:

1. Limited markets share and Growth in online sales
2.Overdependence on US market and government
3.No other segment except Children segment is targeted

Scholastic Corporation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Scholastic Corporation SWOT Analysis:

1. Partnering with communities helps bring books and reading to all children

2.Sharing resources with those companies which support similar interests

3.Major other segments to expand its product portfolio

Scholastic Corporation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Scholastic Corporation are as mentioned:

1. Intense competition by the regional publishers of different countries
2.Rapid changes in the educational structure of different countries
3.Global players entering into the children’s segment due to high margins

Scholastic Corporation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Scholastic Corporation:

1.Holy Faith International
2.Wiley
3.Oxford University Press

Hence this concludes the Scholastic Corporation SWOT analysis.

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About Scholastic Corporation

Scholastic Corporation Overview
Parent Company	Scholastic Corporation
Category	Media and Entertainment
Sector	Media & Entertainment
Tagline/ Slogan	Read Every day. Lead a better life
USP	Best content to encourage intellectual and personal growth  of all children
Scholastic Corporation STP
Segmentation	Educational printing and publishing
Target Market	All kinds of Children’s books
Positioning	Provider of outstanding books, classroom magazines and educational programs

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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