Hasbro SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Hasbro analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hasbro SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hasbro to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hasbro is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hasbro competitors and includes Hasbro target market, segmentation, positioning & Unique Selling Proposition (USP).

Hasbro SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hasbro Brand Analysis
Parent Company

Hasbro Inc


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

Boy Oh Boy! It's A Hasbro Toy!


Strong brands in the toy market

Hasbro STP
Hasbro Segmentation

Kids and Adults

Hasbro Target Market

Board game lovers, Action figure enthusiasts

Hasbro Positioning

Toys for boys and girls of all ages

Hasbro SWOT Analysis
Hasbro Strengths

Below are the Strengths in the SWOT Analysis of Hasbro:

1.Diverse product range – ranging from emotion pets for small children to tattoos and games for teenagers

2.Excellent presence in international markets across America, Europe and Asia

3.Excellent brand portfolio with subsidiaries such as Playskool, Galoob, Parker Brothers

4.Exclusivity in toys due to licenses with movies like Star Wars, MASK, G. I. Joe

5. Excellent global presence and worldwide availability

Hasbro Weaknesses

Here are the weaknesses in the Hasbro SWOT Analysis:

1.The poor working conditions in the Chinese manufacturing  units has hurt its brand image

2. Distribution is mainly through other parties even though Hasbro has such a wide collection

Hasbro Opportunities

Following are the Opportunities in Hasbro SWOT Analysis:

1.Increase presence in video game and applications market by leveraging on current licenses

2. Become a one-stop merchandiser and content provider for companies like Marvel

3.Increase it’s presence in the distribution space by creating franchisees

Hasbro Threats

The threats in the SWOT Analysis of Hasbro are as mentioned:

1.Cheaper imitations by Chinese toymakers threaten its position

2. Outsourced manufacturing means the company must rely heavily on the Chinese

3.Toys face continuous threat by the advent of electronic alternatives

Hasbro Competition

Below are the top 4 Hasbro competitors:

1. Mattel

2. Learning Curve

3. Bowen Designs

4. Fisher-price

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hasbro. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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