Published in Media & Entertainment category by MBA Skool Team
Hasbro is one of the leading brands in the media & entertainment sector. Hasbro SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Hasbro:
Diverse product range – ranging from emotion pets for small children to tattoos and games for teenagers
Excellent presence in international markets across America, Europe and Asia
Excellent brand portfolio with subsidiaries such as Playskool, Galoob, Parker Brothers
Exclusivity in toys due to licenses with movies like Star Wars, MASK, G. I. Joe
Excellent global presence and worldwide availability
Above are the strengths in the SWOT Analysis of Hasbro. The strengths of Hasbro looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The poor working conditions in the Chinese manufacturingunits has hurt its brand image
Distribution is mainly through other parties even though Hasbro has such a wide collection
These were the weaknesses in the Hasbro SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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