Hasbro SWOT Analysis
Hasbro SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Hasbro, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Hasbro is one of the leading brands in the media & entertainment sector. The article below lists the Hasbro SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Hasbro Strengths
The strengths of Hasbro looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Hasbro :
1.Diverse product range – ranging from emotion pets for small children to tattoos and games for teenagers
2.Excellent presence in international markets across America, Europe and Asia
3.Excellent brand portfolio with subsidiaries such as Playskool, Galoob, Parker Brothers
4.Exclusivity in toys due to licenses with movies like Star Wars, MASK, G. I. Joe
5. Excellent global presence and worldwide availability
Hasbro Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Hasbro SWOT Analysis:
1.The poor working conditions in the Chinese manufacturing units has hurt its brand image
2. Distribution is mainly through other parties even though Hasbro has such a wide collection
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Hasbro Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Hasbro SWOT Analysis:
1.Increase presence in video game and applications market by leveraging on current licenses
2. Become a one-stop merchandiser and content provider for companies like Marvel
3.Increase it’s presence in the distribution space by creating franchisees
Hasbro Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Hasbro are as mentioned:
1.Cheaper imitations by Chinese toymakers threaten its position
2. Outsourced manufacturing means the company must rely heavily on the Chinese
3.Toys face continuous threat by the advent of electronic alternatives
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Hence this concludes the Hasbro SWOT analysis.
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About Hasbro
| Hasbro Overview | |
|---|---|
| Parent Company |
Hasbro Inc |
| Category |
Toy Brands & Manufacturers |
| Sector | |
| Tagline/ Slogan |
Boy Oh Boy! It's A Hasbro Toy! |
| USP |
Strong brands in the toy market |
| Hasbro STP | |
| Segmentation |
Kids and Adults |
| Target Market |
Board game lovers, Action figure enthusiasts |
| Positioning |
Toys for boys and girls of all ages |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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