Hasbro SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 15258

SWOT analysis of Hasbro analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hasbro SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hasbro to benchmark its business & performance as compared to the competitors and industry. Hasbro is one of the leading brands in the media & entertainment sector. The table below also lists the top Hasbro competitors and elaborates Hasbro market segmentation, target group, positioning & Unique Selling Proposition (USP).

Hasbro SWOT, Competitors, Marketing STP & Brand analysis Table
Hasbro Brand Analysis
Parent Company

Hasbro Inc


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

Boy Oh Boy! It's A Hasbro Toy!


Strong brands in the toy market

Hasbro STP

Kids and Adults

Target Group

Board game lovers, Action figure enthusiasts


Toys for boys and girls of all ages

Hasbro SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hasbro. Strengths are:

1.Diverse product range – ranging from emotion pets for small children to tattoos and games for teenagers

2.Excellent presence in international markets across America, Europe and Asia

3.Excellent brand portfolio with subsidiaries such as Playskool, Galoob, Parker Brothers

4.Exclusivity in toys due to licenses with movies like Star Wars, MASK, G. I. Joe

5. Excellent global presence and worldwide availability


Here are the weaknesses in the Hasbro SWOT Analysis:

1.The poor working conditions in the Chinese manufacturing  units has hurt its brand image

2. Distribution is mainly through other parties even though Hasbro has such a wide collection


Following are the Opportunities in Hasbro SWOT Analysis:

1.Increase presence in video game and applications market by leveraging on current licenses

2. Become a one-stop merchandiser and content provider for companies like Marvel

3.Increase it’s presence in the distribution space by creating franchisees


The threats in the SWOT Analysis of Hasbro are as mentioned:

1.Cheaper imitations by Chinese toymakers threaten its position

2. Outsourced manufacturing means the company must rely heavily on the Chinese

3.Toys face continuous threat by the advent of electronic alternatives

Hasbro Competition

Below are the top 4 Hasbro competitors:

1. Mattel

2. Learning Curve

3. Bowen Designs

4. Fisher-price

The brandguide table above concludes the Hasbro SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hasbro. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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