Hasbro SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Hasbro analyses the brand by its strengths, weaknesses, opportunities & threats. In Hasbro SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hasbro to benchmark its business & performance as compared to the competitors. Hasbro is one of the leading brands in the media & entertainment sector.

The article below lists the Hasbro SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hasbro competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Hasbro

Hasbro Overview
Parent Company

Hasbro Inc

Category

Toy Brands & Manufacturers

Sector

Media & Entertainment

Tagline/ Slogan

Boy Oh Boy! It's A Hasbro Toy!

USP

Strong brands in the toy market

Hasbro STP
Segmentation

Kids and Adults

Target Market

Board game lovers, Action figure enthusiasts

Positioning

Toys for boys and girls of all ages

SWOT Analysis of Hasbro

For Hasbro, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Hasbro SWOT Analysis:

Hasbro Strengths

The strengths of Hasbro looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Hasbro :

1.Diverse product range – ranging from emotion pets for small children to tattoos and games for teenagers

2.Excellent presence in international markets across America, Europe and Asia

3.Excellent brand portfolio with subsidiaries such as Playskool, Galoob, Parker Brothers

4.Exclusivity in toys due to licenses with movies like Star Wars, MASK, G. I. Joe

5. Excellent global presence and worldwide availability

Hasbro Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Hasbro SWOT Analysis:

1.The poor working conditions in the Chinese manufacturing  units has hurt its brand image

2. Distribution is mainly through other parties even though Hasbro has such a wide collection


Hasbro Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Hasbro SWOT Analysis:

1.Increase presence in video game and applications market by leveraging on current licenses

2. Become a one-stop merchandiser and content provider for companies like Marvel

3.Increase it’s presence in the distribution space by creating franchisees


Hasbro Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Hasbro are as mentioned:

1.Cheaper imitations by Chinese toymakers threaten its position

2. Outsourced manufacturing means the company must rely heavily on the Chinese

3.Toys face continuous threat by the advent of electronic alternatives

Hasbro Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Hasbro:

1. Mattel

2. Learning Curve

3. Bowen Designs

4. Fisher-price


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hasbro. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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