Sky SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: October 07, 2021

SWOT analysis of Sky analyses the brand by its strengths, weaknesses, opportunities & threats. In Sky SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sky to benchmark its business & performance as compared to the competitors. Sky is one of the leading brands in the media & entertainment sector.

The table below lists the Sky SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sky competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Sky SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sky Brand Analysis
Parent Company

Sky Group

Category

Broadcasting, DTH service and mass media

Sector

Media & Entertainment

Tagline/ Slogan

We believe in better

USP

Sky is a valued part of everyday life in over 10 million homes

Sky STP
Segment

Media and broadcasting

Target Group

UK and Ireland customers

Positioning

We entertain, excite and inspire customers with a great choice of high-quality television in high definition

SWOT Analysis of Sky
Sky Strengths

Below are the Strengths in the SWOT Analysis of Sky:

1. Sky Group is one the leading global media & telecommunications company based out of UK

2. Sky has exclusive sports rights for major sports events which are held across the world

3. High quality content is broadcasted across various regions like UK, Germany, Italy, Switzerland, Austria etc.

4. The company had more than 30,000 employees worldwide

5. More than 20 million customers have subscribed to several services offered by Sky

6. Brand recall due to high quality content and event sponsorships

7. Sky has an annual revenue which is more than $15 billion

8. Strong backing of parent company Comcast gives the brand a strong position in the media sector

Sky Weaknesses

Here are the weaknesses in the Sky SWOT Analysis:

1. Legal issues and lawsuits in the past have often impacted the Sky brand

2. Intense competition means margins are limited

Sky Opportunities

Following are the Opportunities in Sky SWOT Analysis:

1. Network upgrades to triple-play services and online streaming content could help future growth

2. Mobile digital television (DTV) provides a huge opportunity for broadcasters who want to reach the billions of people

3. Tie-up with international players to maximize reach and penetration

4. Acquisition of popular media companies can strengthen the position of the company

Sky Threats

The threats in the SWOT Analysis of Sky are as mentioned:

1. Fragmented market and high competition means limited market share growth for Sky

2. Growth of OTT platforms, social media and online streaming platforms can indirectly reduce the revenue share for the company

3. Unfavorable govt and industry policies can hamper business

Sky Competition
Sky Competitors

Below are the top 8 competitors of Sky:

1. DirecTV

2. Cablevision

3. Time Warner Cable

4. AT&T

5. Verizon

6. Netflix

7. Walt Disney

8. BBC


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sky. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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