Published in Media & Entertainment category by MBA Skool Team
Sky is one of the leading brands in the media & entertainment sector. Sky SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sky:
Sky Group is one the leading global media & telecommunications company based out of UK
Sky has exclusive sports rights for major sports events which are held across the world
High quality content is broadcasted across various regions like UK, Germany, Italy, Switzerland, Austria etc.
The company had more than 30,000 employees worldwide
More than 20 million customers have subscribed to several services offered by Sky
Brand recall due to high quality content and event sponsorships
Sky has an annual revenue which is more than $15 billion
Strong backing of parent company Comcast gives the brand a strong position in the media sector
Above are the strengths in the SWOT Analysis of Sky. The strengths of Sky looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Legal issues and lawsuits in the past have often impacted the Sky brand
Intense competition means margins are limited
These were the weaknesses in the Sky SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sky is a valued part of everyday life in over 10 million homes
Media and broadcasting
UK and Ireland customers
We entertain, excite and inspire customers with a great choice of high-quality television in high definition
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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