Leapfrog Enterprises SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Leapfrog Enterprises analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Leapfrog Enterprises SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Leapfrog Enterprises to benchmark its business & performance as compared to the competitors and industry. Leapfrog Enterprises is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Leapfrog Enterprises competitors and includes Leapfrog Enterprises target market, segmentation, positioning & Unique Selling Proposition (USP).

Leapfrog Enterprises SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Leapfrog Enterprises Brand Analysis
Parent Company

LeapFrog Enterprises Inc


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

Endless learning; Discover our learning difference


Designer, developer and marketer of innovative technology based products

Leapfrog Enterprises STP
Leapfrog Enterprises Segmentation

Children and kids

Leapfrog Enterprises Target Market

Age 0-9 years from upper middle class

Leapfrog Enterprises Positioning

Educational toys in an electronic gamepad format

Leapfrog Enterprises SWOT Analysis
Leapfrog Enterprises Strengths

Below are the Strengths in the SWOT Analysis of Leapfrog Enterprises:

1.Unique product offering in terms of educational gamepads

2.The company has a tie-up with leading companies like Sega to expand its markets to Japan

3.the company has kept up with technological developments by venturing early into the applications market

4.The company has done well to build its brand recall by developing its own characters for in-house usage

Leapfrog Enterprises Weaknesses

Here are the weaknesses in the Leapfrog Enterprises SWOT Analysis:

1. High prices of toys with further investment on applications

2.No penetration into Asian markets

3.No products for children above the age of 9

Leapfrog Enterprises Opportunities

Following are the Opportunities in Leapfrog Enterprises SWOT Analysis:

1.To enter the computer education space leveraging on its current capabilities

2.To venture into more advanced gaming applications for older children

3.To tie up with cable network providers to broadcast educative shows

Leapfrog Enterprises Threats

The threats in the SWOT Analysis of Leapfrog Enterprises are as mentioned:

1. Animated gaming has reached a whole new level with extremely refined effects.

2.Handheld video game consoles could get phased out and have been replaced by tablets and smart-phones

3.Threat from other developers coming up with similar concepts at lower costs is high

Leapfrog Enterprises Competition

Below are the top 4 Leapfrog Enterprises competitors:

1. Discovery toys

2. Coleco

3. Mattel

4. Fisher-price

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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