Published in Media & Entertainment category by MBA Skool Team
Leapfrog Enterprises is one of the leading brands in the media & entertainment sector. Leapfrog Enterprises SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Leapfrog Enterprises:
Unique product offering in terms of educational gamepads
The company has a tie-up with leading companies like Sega to expand its markets to Japan
the company has kept up with technological developments by venturing early into the applications market
The company has done well to build its brand recall by developing its own characters for in-house usage
Above are the strengths in the SWOT Analysis of Leapfrog Enterprises. The strengths of Leapfrog Enterprises looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Leapfrog Enterprises Weaknesses
High prices of toys with further investment on applications
No penetration into Asian markets
No products for children above the age of 9
These were the weaknesses in the Leapfrog Enterprises SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Leapfrog Enterprises Opportunities
To enter the computer education space leveraging on its current capabilities
To venture into more advanced gaming applications for older children
To tie up with cable network providers to broadcast educative shows
Above we covered the opportunities in Leapfrog Enterprises SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Leapfrog Enterprises Threats
Animated gaming has reached a whole new level with extremely refined effects.
Handheld video game consoles could get phased out and have been replaced by tablets and smart-phones
Threat from other developers coming up with similar concepts at lower costs is high
The threats in the SWOT Analysis of Leapfrog Enterprises are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Designer, developer and marketer of innovative technology based products
Leapfrog Enterprises STP
Children and kids
Age 0-9 years from upper middle class
Educational toys in an electronic gamepad format
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