Leapfrog Enterprises SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 3544

SWOT analysis of Leapfrog Enterprises analyses the brand/company with its strengths, weaknesses, opportunities & threats. Leapfrog Enterprises is one of the leading brands in the media & entertainment sector. The table below also lists the top Leapfrog Enterprises competitors and elaborates Leapfrog Enterprises segmentation, targeting, positioning & USP.

Leapfrog Enterprises

Parent Company

LeapFrog Enterprises Inc


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

Endless learning; Discover our learning difference


Designer, developer and marketer of innovative technology based products

Leapfrog Enterprises STP


Children and kids

Target Group

Age 0-9 years from upper middle class


Educational toys in an electronic gamepad format

Leapfrog Enterprises SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Leapfrog Enterprises. Strengths are:

1.Unique product offering in terms of educational gamepads

2.The company has a tie-up with leading companies like Sega to expand its markets to Japan

3.the company has kept up with technological developments by venturing early into the applications market

4.The company has done well to build its brand recall by developing its own characters for in-house usage


Here are the weaknesses in the Leapfrog Enterprises SWOT Analysis:

1. High prices of toys with further investment on applications

2.No penetration into Asian markets

3.No products for children above the age of 9


Following are the Opportunities in Leapfrog Enterprises SWOT Analysis:

1.To enter the computer education space leveraging on its current capabilities

2.To venture into more advanced gaming applications for older children

3.To tie up with cable network providers to broadcast educative shows


The threats in the SWOT Analysis of Leapfrog Enterprises are as mentioned:

1. Animated gaming has reached a whole new level with extremely refined effects.

2.Handheld video game consoles could get phased out and have been replaced by tablets and smart-phones

3.Threat from other developers coming up with similar concepts at lower costs is high

Leapfrog Enterprises Competition


Below are the top 4 Leapfrog Enterprises competitors:

1. Discovery toys

2. Coleco

3. Mattel

4. Fisher-price

The brandguide table above concludes the Leapfrog Enterprises SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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