Leapfrog Enterprises SWOT Analysis

Leapfrog Enterprises SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Leapfrog Enterprises, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Leapfrog Enterprises is one of the leading brands in the media & entertainment sector. The article below lists the Leapfrog Enterprises SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Leapfrog Enterprises

For Leapfrog Enterprises, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Leapfrog Enterprises Strengths

The strengths of Leapfrog Enterprises looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Leapfrog Enterprises :

1.Unique product offering in terms of educational gamepads

2.The company has a tie-up with leading companies like Sega to expand its markets to Japan

3.the company has kept up with technological developments by venturing early into the applications market

4.The company has done well to build its brand recall by developing its own characters for in-house usage

Leapfrog Enterprises Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Leapfrog Enterprises SWOT Analysis:

1. High prices of toys with further investment on applications

2.No penetration into Asian markets

3.No products for children above the age of 9

Leapfrog Enterprises Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Leapfrog Enterprises SWOT Analysis:

1.To enter the computer education space leveraging on its current capabilities

2.To venture into more advanced gaming applications for older children

3.To tie up with cable network providers to broadcast educative shows

Leapfrog Enterprises Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Leapfrog Enterprises are as mentioned:

1. Animated gaming has reached a whole new level with extremely refined effects.

2.Handheld video game consoles could get phased out and have been replaced by tablets and smart-phones

3.Threat from other developers coming up with similar concepts at lower costs is high

Leapfrog Enterprises Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Leapfrog Enterprises:

1. Discovery toys

2. Coleco

3. Mattel

4. Fisher-price

Hence this concludes the Leapfrog Enterprises SWOT analysis.

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About Leapfrog Enterprises

Leapfrog Enterprises Overview
Parent Company	LeapFrog Enterprises Inc
Category	Toy Brands & Manufacturers
Sector	Media & Entertainment
Tagline/ Slogan	Endless learning; Discover our learning difference
USP	Designer, developer and marketer of innovative technology based products
Leapfrog Enterprises STP
Segmentation	Children and kids
Target Market	Age 0-9 years from upper middle class
Positioning	Educational toys in an electronic gamepad format

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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