ESPN SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of ESPN analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ESPN SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ESPN to benchmark its business & performance as compared to the competitors and industry. As of 2020, ESPN is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top ESPN competitors and includes ESPN target market, segmentation, positioning & Unique Selling Proposition (USP).

ESPN SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ESPN Brand Analysis
Parent Company

ESPN and Star TV


Sports TV Channels


Media & Entertainment

Tagline/ Slogan

The world wide leader in sports


Right for English Premier League and major cricket tournaments in Asia

ESPN Segmentation

Male sports enthusiasts

ESPN Target Market

18-30 male middle and upper class

ESPN Positioning

The best in sports entertainment

ESPN SWOT Analysis
ESPN Strengths

Below are the Strengths in the SWOT Analysis of ESPN:

1. Popular brand name
2.Showcases big sports events
3.Quality Content
4.ESPN Sports Center News is a big names in itself

ESPN Weaknesses

Here are the weaknesses in the ESPN SWOT Analysis:

1.Price of individually viewing channel is high
2.People watch ESPN only when there is some live event
3. Issues with local cable operators

ESPN Opportunities

Following are the Opportunities in ESPN SWOT Analysis:

1.Tieups with more sports events
2. Local Language content for domestic markets

ESPN Threats

The threats in the SWOT Analysis of ESPN are as mentioned:

1.Threat from different sports channels
2. Threat from growing interest in smaller duration games like IPL, EPL etc which finish early so fewer views.

ESPN Competition

Below are the top 3 ESPN competitors:

1.Star Sports
2.Ten Sports
3.Sky Sports

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ESPN. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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