ESPN SWOT Analysis, USP & Competitors

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SWOT Analysis of ESPN with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

ESPN and Star TV


Sports TV Channels


Media and Entertainment

Tagline/ Slogan

The world wide leader in sports


Right for English Premier League and major cricket tournaments in Asia



Male sports enthusiasts

Target Group

18-30 male middle and upper class


The best in sports entertainment

SWOT Analysis


1. Popular brand name
2.Showcases big sports events
3.Quality Content
4.ESPN Sports Center News is a big names in itself


1.Price of individually viewing channel is high
2.People watch ESPN only when there is some live event
3. Issues with local cable operators


1.Tieups with more sports events
2. Local Language content for domestic markets


1.Threat from different sports channels
2. Threat from growing interest in smaller duration games like IPL, EPL etc which finish early so fewer views.



1.Star Sports
2.Ten Sports
3.Sky Sports

The table above concludes the ESPN SWOT analysis along with its marketing and brand parameters.


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