ESPN SWOT Analysis, Competitors & USP

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SWOT Analysis of ESPN with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ESPN

Parent Company

ESPN and Star TV

Category

Sports TV Channels

Sector

Media & Entertainment

Tagline/ Slogan

The world wide leader in sports

USP

Right for English Premier League and major cricket tournaments in Asia

ESPN STP

Segment

Male sports enthusiasts

Target Group

18-30 male middle and upper class

Positioning

The best in sports entertainment

ESPN SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ESPN :

1. Popular brand name
2.Showcases big sports events
3.Quality Content
4.ESPN Sports Center News is a big names in itself

Weaknesses

1.Price of individually viewing channel is high
2.People watch ESPN only when there is some live event
3. Issues with local cable operators

Opportunities

1.Tieups with more sports events
2. Local Language content for domestic markets

Threats

1.Threat from different sports channels
2. Threat from growing interest in smaller duration games like IPL, EPL etc which finish early so fewer views.

ESPN Competition

Competitors

Below are the 3 main ESPN competitors :

1.Star Sports
2.Ten Sports
3.Sky Sports


The brandguide table above concludes the ESPN SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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