ESPN SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 11258

SWOT analysis of ESPN analyses the brand/company with its strengths, weaknesses, opportunities & threats. ESPN is one of the leading brands in the media & entertainment sector.

In addition to SWOT Analysis, the table below also lists the top ESPN competitors and elaborates ESPN segmentation, targeting, positioning & USP.


Parent Company

ESPN and Star TV


Sports TV Channels


Media & Entertainment

Tagline/ Slogan

The world wide leader in sports


Right for English Premier League and major cricket tournaments in Asia



Male sports enthusiasts

Target Group

18-30 male middle and upper class


The best in sports entertainment

ESPN SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ESPN. Strengths are:

1. Popular brand name
2.Showcases big sports events
3.Quality Content
4.ESPN Sports Center News is a big names in itself


Here are the weaknesses in the ESPN SWOT Analysis:

1.Price of individually viewing channel is high
2.People watch ESPN only when there is some live event
3. Issues with local cable operators


Following are the Opportunities in ESPN SWOT Analysis:

1.Tieups with more sports events
2. Local Language content for domestic markets


The threats in the SWOT Analysis of ESPN are as mentioned:

1.Threat from different sports channels
2. Threat from growing interest in smaller duration games like IPL, EPL etc which finish early so fewer views.

ESPN Competition


Below are the top 3 ESPN competitors:

1.Star Sports
2.Ten Sports
3.Sky Sports

The brandguide table above concludes the ESPN SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to ESPN. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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