ESPN SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

ESPN SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of ESPN, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ESPN to benchmark its business & performance as compared to the competitors, and make strategic improvements. ESPN is one of the leading brands in the media & entertainment sector.

The article below lists the ESPN SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the ESPN SWOT Analysis:

SWOT Analysis of ESPN

For ESPN, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

ESPN Strengths

The strengths of ESPN looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of ESPN :

1. Popular brand name
2.Showcases big sports events
3.Quality Content
4.ESPN Sports Center News is a big names in itself

ESPN Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the ESPN SWOT Analysis:

1.Price of individually viewing channel is high
2.People watch ESPN only when there is some live event
3. Issues with local cable operators

ESPN Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in ESPN SWOT Analysis:

1.Tieups with more sports events
2. Local Language content for domestic markets

ESPN Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of ESPN are as mentioned:

1.Threat from different sports channels
2. Threat from growing interest in smaller duration games like IPL, EPL etc which finish early so fewer views.

ESPN Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of ESPN:

1.Star Sports
2.Ten Sports
3.Sky Sports

Hence this concludes the ESPN SWOT analysis.

Continue reading more about the brand/company.

About ESPN

ESPN Overview
Parent Company

ESPN and Star TV


Sports TV Channels


Media & Entertainment

Tagline/ Slogan

The world wide leader in sports


Right for English Premier League and major cricket tournaments in Asia


Male sports enthusiasts

Target Market

18-30 male middle and upper class


The best in sports entertainment

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to ESPN. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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