Star Sports SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Star Sports analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Star Sports SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Star Sports to benchmark its business & performance as compared to the competitors and industry. Star Sports is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Star Sports competitors and includes Star Sports target market, segmentation, positioning & Unique Selling Proposition (USP).

Star Sports SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Star Sports Brand Analysis
Parent Company

ESPN and Star TV


Sports TV Channels


Media & Entertainment

Tagline/ Slogan

We Know your Game


Right for English Premier League and major cricket tournaments in Asia

Star Sports STP
Star Sports Segmentation

Male sports enthusiasts

Star Sports Target Market

18-30 male middle and upper class

Star Sports Positioning

The best in sports entertainment around the world

Star Sports SWOT Analysis
Star Sports Strengths

Below are the Strengths in the SWOT Analysis of Star Sports:

1. Popular brand name in India, South Asia, UK
2.Showcases big sports events along with ESPN
3. Good Quality Fillers when no live content is on
4.Star Cricket is a dedicated cricket channel showing all major cricket tournaments

Star Sports Weaknesses

Here are the weaknesses in the Star Sports SWOT Analysis:

1.Price of individually viewing channel is high
2. Overshadowed by ESPN in many markets

Star Sports Opportunities

Following are the Opportunities in Star Sports SWOT Analysis:

1.More Independent Live Coverage
2. Regional Programs and events

Star Sports Threats

The threats in the SWOT Analysis of Star Sports are as mentioned:

1.Threat from different sports channels
2.Online live streaming of live matches

Star Sports Competition

Below are the top 3 Star Sports competitors:

2.Ten Sports
3.Sky Sports

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Star Sports. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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