Star Sports SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Star Sports SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Star Sports, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Star Sports to benchmark its business & performance as compared to the competitors, and make strategic improvements. Star Sports is one of the leading brands in the media & entertainment sector.

The article below lists the Star Sports SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Star Sports SWOT Analysis:

SWOT Analysis of Star Sports

For Star Sports, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Star Sports Strengths

The strengths of Star Sports looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Star Sports :

1. Popular brand name in India, South Asia, UK
2.Showcases big sports events along with ESPN
3. Good Quality Fillers when no live content is on
4.Star Cricket is a dedicated cricket channel showing all major cricket tournaments

Star Sports Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Star Sports SWOT Analysis:

1.Price of individually viewing channel is high
2. Overshadowed by ESPN in many markets

Star Sports Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Star Sports SWOT Analysis:

1.More Independent Live Coverage
2. Regional Programs and events

Star Sports Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Star Sports are as mentioned:

1.Threat from different sports channels
2.Online live streaming of live matches

Star Sports Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Star Sports:

2.Ten Sports
3.Sky Sports

Hence this concludes the Star Sports SWOT analysis.

Continue reading more about the brand/company.

About Star Sports

Star Sports Overview
Parent Company

ESPN and Star TV


Sports TV Channels


Media & Entertainment

Tagline/ Slogan

We Know your Game


Right for English Premier League and major cricket tournaments in Asia

Star Sports STP

Male sports enthusiasts

Target Market

18-30 male middle and upper class


The best in sports entertainment around the world

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Star Sports. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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