Star Sports SWOT Analysis, Competitors & USP
SWOT analysis of Star Sports analyses the brand by its strengths, weaknesses, opportunities & threats. In Star Sports SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Star Sports to benchmark its business & performance as compared to the competitors. Star Sports is one of the leading brands in the media & entertainment sector.
The table below lists the Star Sports SWOT (Strengths, Weaknesses, Opportunities, Threats), top Star Sports competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Star Sports Brand Analysis | |
|---|---|
| Parent Company |
ESPN and Star TV |
| Category |
Sports TV Channels |
| Sector | |
| Tagline/ Slogan |
We Know your Game |
| USP |
Right for English Premier League and major cricket tournaments in Asia |
| Star Sports STP | |
| Segment |
Male sports enthusiasts |
| Target Group |
18-30 male middle and upper class |
| Positioning |
The best in sports entertainment around the world |
| SWOT Analysis of Star Sports | |
| Star Sports Strengths |
Below are the Strengths in the SWOT Analysis of Star Sports: 1. Popular brand name in India, South Asia, UK |
| Star Sports Weaknesses |
Here are the weaknesses in the Star Sports SWOT Analysis: 1.Price of individually viewing channel is high |
| Star Sports Opportunities |
Following are the Opportunities in Star Sports SWOT Analysis: 1.More Independent Live Coverage |
| Star Sports Threats |
The threats in the SWOT Analysis of Star Sports are as mentioned: 1.Threat from different sports channels |
| Star Sports Competition | |
| Star Sports Competitors |
Below are the top 3 competitors of Star Sports: 1.ESPN |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Star Sports. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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