Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Star Sports analyses the brand by its strengths, weaknesses, opportunities & threats. In Star Sports SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Star Sports to benchmark its business & performance as compared to the competitors. Star Sports is one of the leading brands in the media & entertainment sector.
The table below lists the Star Sports SWOT (Strengths, Weaknesses, Opportunities, Threats), top Star Sports competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Right for English Premier League and major cricket tournaments in Asia
Star Sports STP
Male sports enthusiasts
18-30 male middle and upper class
The best in sports entertainment around the world
SWOT Analysis of Star Sports
Star Sports Strengths
Below are the Strengths in the SWOT Analysis of Star Sports:
1. Popular brand name in India, South Asia, UK 2.Showcases big sports events along with ESPN 3. Good Quality Fillers when no live content is on 4.Star Cricket is a dedicated cricket channel showing all major cricket tournaments
Star Sports Weaknesses
Here are the weaknesses in the Star Sports SWOT Analysis:
1.Price of individually viewing channel is high 2. Overshadowed by ESPN in many markets
Star Sports Opportunities
Following are the Opportunities in Star Sports SWOT Analysis:
1.More Independent Live Coverage 2. Regional Programs and events
Star Sports Threats
The threats in the SWOT Analysis of Star Sports are as mentioned:
1.Threat from different sports channels 2.Online live streaming of live matches
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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