BBC SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 7864

SWOT analysis of BBC analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BBC SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BBC to benchmark its business & performance as compared to the competitors and industry. BBC is one of the leading brands in the media & entertainment sector. The table below also lists the top BBC competitors and elaborates BBC market segmentation, target group, positioning & Unique Selling Proposition (USP).

BBC SWOT, Competitors, Marketing STP & Brand analysis Table
BBC Brand Analysis
Parent Company

The Crown, British Broadcasting Corporation

Category

News Channel

Sector

Media & Entertainment

Tagline/ Slogan

Putting News First; International News Television

USP

High quality global news with good presentation

BBC STP
Segment

People seeking news about UK and rest of the world

Target Group

Individual, SEC B,C,D,E

Positioning

International news channel who give priority to important events

BBC SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BBC. Strengths are:

1. It is the largest broadcaster in the world, with about 23,000 staff
2.Employs over 2,000 journalists globally
3.Maintains 44 foreign news bureaus and has correspondents in almost all of the world's 240 countries 
4.World's largest broadcast news organisation which generates about 120 hours of radio and television output each day, as well as online news coverage

Weaknesses

Here are the weaknesses in the BBC SWOT Analysis:

1. Controversies of world issues have caused uproar 
2.News covered often gives a biased perspective which doesn’t go out with certain audiences

Opportunities

Following are the Opportunities in BBC SWOT Analysis:

1. Having more correspondents and covering global events with better analysis o events 
2.Try to be unbiased whenever trying to cover any story  3.Organise global events to further strengthen brand

Threats

The threats in the SWOT Analysis of BBC are as mentioned:

1.Threat from competitor and domestic news channels
2.Newpapers

BBC Competition
Competitors

Below are the top 2 BBC competitors:

1.CNN
2.Times Now

The brandguide table above concludes the BBC SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BBC. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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