BBC SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 7075

SWOT Analysis of BBC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

The Crown, British Broadcasting Corporation


News Channel


Media & Entertainment

Tagline/ Slogan

Putting News First; International News Television


High quality global news with good presentation



People seeking news about UK and rest of the world

Target Group

Individual, SEC B,C,D,E


International news channel who give priority to important events

BBC SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BBC :

1. It is the largest broadcaster in the world, with about 23,000 staff
2.Employs over 2,000 journalists globally
3.Maintains 44 foreign news bureaus and has correspondents in almost all of the world's 240 countries 
4.World's largest broadcast news organisation which generates about 120 hours of radio and television output each day, as well as online news coverage


1. Controversies of world issues have caused uproar 
2.News covered often gives a biased perspective which doesn’t go out with certain audiences


1. Having more correspondents and covering global events with better analysis o events 
2.Try to be unbiased whenever trying to cover any story  3.Organise global events to further strengthen brand


1.Threat from competitor and domestic news channels

BBC Competition


Below are the 2 main BBC competitors :

2.Times Now

The brandguide table above concludes the BBC SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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