BBC SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of BBC analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BBC SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BBC to benchmark its business & performance as compared to the competitors and industry. As of 2020, BBC is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top BBC competitors and includes BBC target market, segmentation, positioning & Unique Selling Proposition (USP).

BBC SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
BBC Brand Analysis
Parent Company

The Crown, British Broadcasting Corporation


News Channel


Media & Entertainment

Tagline/ Slogan

Putting News First; International News Television


High quality global news with good presentation

BBC Segmentation

People seeking news about UK and rest of the world

BBC Target Market

Individual, SEC B,C,D,E

BBC Positioning

International news channel who give priority to important events

BBC SWOT Analysis
BBC Strengths

Below are the Strengths in the SWOT Analysis of BBC:

1. It is the largest broadcaster in the world, with about 23,000 staff
2.Employs over 2,000 journalists globally
3.Maintains 44 foreign news bureaus and has correspondents in almost all of the world's 240 countries 
4.World's largest broadcast news organisation which generates about 120 hours of radio and television output each day, as well as online news coverage

BBC Weaknesses

Here are the weaknesses in the BBC SWOT Analysis:

1. Controversies of world issues have caused uproar 
2.News covered often gives a biased perspective which doesn’t go out with certain audiences

BBC Opportunities

Following are the Opportunities in BBC SWOT Analysis:

1. Having more correspondents and covering global events with better analysis o events 
2.Try to be unbiased whenever trying to cover any story  3.Organise global events to further strengthen brand

BBC Threats

The threats in the SWOT Analysis of BBC are as mentioned:

1.Threat from competitor and domestic news channels

BBC Competition

Below are the top 2 BBC competitors:

2.Times Now

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BBC. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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