BBC SWOT Analysis, Competitors & USP

BBC SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of BBC, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BBC to benchmark its business & performance as compared to the competitors, and make strategic improvements. BBC is one of the leading brands in the media & entertainment sector.

The article below lists the BBC SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the BBC SWOT Analysis:

SWOT Analysis of BBC

For BBC, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

BBC Strengths

The strengths of BBC looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of BBC :

1. It is the largest broadcaster in the world, with about 23,000 staff
2.Employs over 2,000 journalists globally
3.Maintains 44 foreign news bureaus and has correspondents in almost all of the world's 240 countries 
4.World's largest broadcast news organisation which generates about 120 hours of radio and television output each day, as well as online news coverage

BBC Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the BBC SWOT Analysis:

1. Controversies of world issues have caused uproar 
2.News covered often gives a biased perspective which doesn’t go out with certain audiences

BBC Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in BBC SWOT Analysis:

1. Having more correspondents and covering global events with better analysis o events 
2.Try to be unbiased whenever trying to cover any story  3.Organise global events to further strengthen brand

BBC Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of BBC are as mentioned:

1.Threat from competitor and domestic news channels
2.Newpapers

BBC Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of BBC:

1.CNN
2.Times Now

Hence this concludes the BBC SWOT analysis.

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About BBC

BBC Overview
Parent Company	The Crown, British Broadcasting Corporation
Category	News Channel
Sector	Media & Entertainment
Tagline/ Slogan	Putting News First; International News Television
USP	High quality global news with good presentation
BBC STP
Segmentation	People seeking news about UK and rest of the world
Target Market	Individual, SEC B,C,D,E
Positioning	International news channel who give priority to important events

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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