Published in Media & Entertainment category by MBA Skool Team
BBC is one of the leading brands in the media & entertainment sector. BBC SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of BBC:
It is the largest broadcaster in the world, with about 23,000 staff
Employs over 2,000 journalists globally
Maintains 44 foreign news bureaus and has correspondents in almost all of the world's 240 countries
World's largest broadcast news organisation which generates about 120 hours of radio and television output each day, as well as online news coverage
Above are the strengths in the SWOT Analysis of BBC. The strengths of BBC looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Controversies of world issues have caused uproar
News covered often gives a biased perspective which doesn’t go out with certain audiences
These were the weaknesses in the BBC SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
People seeking news about UK and rest of the world
Individual, SEC B,C,D,E
International news channel who give priority to important events
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