Nokia E-Series SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Nokia E-Series analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nokia E-Series SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nokia E-Series to benchmark its business & performance as compared to the competitors and industry. As of 2020, Nokia E-Series is one of the leading brands in the mobile handsets sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nokia E-Series competitors and includes Nokia E-Series target market, segmentation, positioning & Unique Selling Proposition (USP).

Nokia E-Series SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nokia E-Series Brand Analysis
Parent Company

Nokia

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

Connecting People; Success does not need a desk, make it everywhere you go

USP

A Nokia branded business phone

Nokia E-Series STP
Nokia E-Series Segmentation

Mid-High end Business-cum-Smart phones

Nokia E-Series Target Market

Business professionals aged 25 - 50 with upper middle class income

Nokia E-Series Positioning

A device which could serve a dual purpose of entertainment as well as business with it's unique design of fitting in a keypad.

Nokia E-Series SWOT Analysis
Nokia E-Series Strengths

Below are the Strengths in the SWOT Analysis of Nokia E-Series:

1. Successful E series phones
2.Good quality and features
3.Strong brand name and excellent distribution

Nokia E-Series Weaknesses

Here are the weaknesses in the Nokia E-Series SWOT Analysis:

1.All E Series models are similar
2.Declining market share

Nokia E-Series Opportunities

Following are the Opportunities in Nokia E-Series SWOT Analysis:

1.Redeem it's hold in the smart phone market which it has never properly addressed in the past
2.Better advertising and price competitiveness

Nokia E-Series Threats

The threats in the SWOT Analysis of Nokia E-Series are as mentioned:

1.People are more focusing on OS than on brands and Symbian 3 has got bad publicity since launch
2.Low end competitors with similar features at a lower price

Nokia E-Series Competition
Competitors

Below are the top 4 Nokia E-Series competitors:

1.Blackberry 
2.HTC
3.Samsung
4.Apple


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nokia E-Series. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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