Nokia E-Series SWOT Analysis
Nokia E-Series is one of the leading brands in the mobile handsets sector. Nokia E-Series SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Nokia E-Series:
Quick Glance:
Nokia E-Series Strengths
- Successful E series phones
- Good quality and features
- Strong brand name and excellent distribution
Above are the strengths in the SWOT Analysis of Nokia E-Series. The strengths of Nokia E-Series looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Nokia E-Series Weaknesses
- All E Series models are similar
- Declining market share
These were the weaknesses in the Nokia E-Series SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Nokia E-Series Opportunities
- Redeem it's hold in the smart phone market which it has never properly addressed in the past
- Better advertising and price competitiveness
Above we covered the opportunities in Nokia E-Series SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Nokia E-Series Threats
- People are more focusing on OS than on brands and Symbian 3 has got bad publicity since launch
- Low end competitors with similar features at a lower price
The threats in the SWOT Analysis of Nokia E-Series are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Nokia E-Series SWOT analysis.
Continue reading more about the brand/company.
About Nokia E-Series
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Nokia E-Series Overview | |
|---|---|
| Parent Company |
Nokia |
| Category |
Smartphones |
| Sector | |
| Tagline/ Slogan |
Connecting People; Success does not need a desk, make it everywhere you go |
| USP |
A Nokia branded business phone |
| Nokia E-Series STP | |
| Segmentation |
Mid-High end Business-cum-Smart phones |
| Target Market |
Business professionals aged 25 - 50 with upper middle class income |
| Positioning |
A device which could serve a dual purpose of entertainment as well as business with it's unique design of fitting in a keypad. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Nokia E-Series. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
