Nokia E-Series SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Nokia E-Series analyses the brand by its strengths, weaknesses, opportunities & threats. In Nokia E-Series SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nokia E-Series to benchmark its business & performance as compared to the competitors. Nokia E-Series is one of the leading brands in the mobile handsets sector.

The article below lists the Nokia E-Series SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Nokia E-Series SWOT Analysis:

SWOT Analysis of Nokia E-Series

For Nokia E-Series, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Nokia E-Series Strengths

The strengths of Nokia E-Series looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Nokia E-Series :

1. Successful E series phones
2.Good quality and features
3.Strong brand name and excellent distribution

Nokia E-Series Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Nokia E-Series SWOT Analysis:

1.All E Series models are similar
2.Declining market share


Nokia E-Series Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Nokia E-Series SWOT Analysis:

1.Redeem it's hold in the smart phone market which it has never properly addressed in the past
2.Better advertising and price competitiveness

Nokia E-Series Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Nokia E-Series are as mentioned:

1.People are more focusing on OS than on brands and Symbian 3 has got bad publicity since launch
2.Low end competitors with similar features at a lower price


Nokia E-Series Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Nokia E-Series:

1.Blackberry 
2.HTC
3.Samsung
4.Apple

Hence this concludes the Nokia E-Series SWOT analysis.

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About Nokia E-Series

Nokia E-Series Overview
Parent Company

Nokia

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

Connecting People; Success does not need a desk, make it everywhere you go

USP

A Nokia branded business phone

Nokia E-Series STP
Segmentation

Mid-High end Business-cum-Smart phones

Target Market

Business professionals aged 25 - 50 with upper middle class income

Positioning

A device which could serve a dual purpose of entertainment as well as business with it's unique design of fitting in a keypad.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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