Nokia N-Series SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Nokia N-Series analyses the brand by its strengths, weaknesses, opportunities & threats. In Nokia N-Series SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nokia N-Series to benchmark its business & performance as compared to the competitors. Nokia N-Series is one of the leading brands in the mobile handsets sector.

The table below lists the Nokia N-Series SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nokia N-Series competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Nokia N-Series SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nokia N-Series Brand Analysis
Parent Company

Nokia

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

Connecting People

USP

Multimedia smart phones

Nokia N-Series STP
Segment

Medium-High End Smart Multimedia phones

Target Group

Young Generation from the upper middle class

Positioning

A device packed up with all must have features like music, connectivity, photography etc

SWOT Analysis of Nokia N-Series
Nokia N-Series Strengths

Below are the Strengths in the SWOT Analysis of Nokia N-Series:

1.Truly smartphones
2.N-Gage gaming
3.Most phones have Carl-Zeiss Lens
4.Strong Nokia brand name
5.Excellent distribution

Nokia N-Series Weaknesses

Here are the weaknesses in the Nokia N-Series SWOT Analysis:

1.Similar product range
2.Declining market share

Nokia N-Series Opportunities

Following are the Opportunities in Nokia N-Series SWOT Analysis:

1.More brand visibility
2.Innovation in features and OS

Nokia N-Series Threats

The threats in the SWOT Analysis of Nokia N-Series are as mentioned:

1.New smartphones by competitors

Nokia N-Series Competition
Nokia N-Series Competitors

Below are the top 3 competitors of Nokia N-Series:

1.Blackberry smartphones
2.Samsung Galaxy series
3.Sony Ericsson Xperia Series


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nokia N-Series. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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