Nokia N-Series SWOT Analysis

Nokia N-Series SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Nokia N-Series, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Nokia N-Series is one of the leading brands in the mobile handsets sector. The article below lists the Nokia N-Series SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Nokia N-Series

For Nokia N-Series, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Nokia N-Series Strengths

The strengths of Nokia N-Series looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Nokia N-Series :

1.Truly smartphones
2.N-Gage gaming
3.Most phones have Carl-Zeiss Lens
4.Strong Nokia brand name
5.Excellent distribution

Nokia N-Series Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Nokia N-Series SWOT Analysis:

1.Similar product range
2.Declining market share

Nokia N-Series Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Nokia N-Series SWOT Analysis:

1.More brand visibility
2.Innovation in features and OS

Nokia N-Series Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Nokia N-Series are as mentioned:

1.New smartphones by competitors

Hence this concludes the Nokia N-Series SWOT analysis.

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About Nokia N-Series

Nokia N-Series Overview
Parent Company	Nokia
Category	Smartphones
Sector	Mobile Handsets
Tagline/ Slogan	Connecting People
USP	Multimedia smart phones
Nokia N-Series STP
Segmentation	Medium-High End Smart Multimedia phones
Target Market	Young Generation from the upper middle class
Positioning	A device packed up with all must have features like music, connectivity, photography etc

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Nokia N-Series. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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