Nokia N-Series SWOT Analysis

Published in Mobile Handsets category by MBA Skool Team

Here is a detailed SWOT analysis of Nokia N-Series covering strengths, weaknesses, opportunities and threats.

Nokia N-Series Strengths

  1. Truly smartphones
  2. N-Gage gaming
  3. Most phones have Carl-Zeiss Lens
  4. Strong Nokia brand name
  5. Excellent distribution

Above are the strengths in the SWOT Analysis of Nokia N-Series. The strengths of Nokia N-Series looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Nokia N-Series Weaknesses

  1. Similar product range
  2. Declining market share

These were the weaknesses in the Nokia N-Series SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Nokia N-Series Opportunities

  1. More brand visibility
  2. Innovation in features and OS

Above we covered the opportunities in Nokia N-Series SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Nokia N-Series Threats

  1. New smartphones by competitors

The threats in the SWOT Analysis of Nokia N-Series are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Nokia N-Series SWOT analysis.

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About Nokia N-Series

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Nokia N-Series Overview
Parent Company

Nokia

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

Connecting People

USP

Multimedia smart phones

Nokia N-Series STP
Segmentation

Medium-High End Smart Multimedia phones

Target Market

Young Generation from the upper middle class

Positioning

A device packed up with all must have features like music, connectivity, photography etc


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Nokia N-Series. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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