Samsung Galaxy Series SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Samsung Galaxy Series analyses the brand by its strengths, weaknesses, opportunities & threats. In Samsung Galaxy Series SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Samsung Galaxy Series to benchmark its business & performance as compared to the competitors. Samsung Galaxy Series is one of the leading brands in the mobile handsets sector.

The article below lists the Samsung Galaxy Series SWOT (Strengths, Weaknesses, Opportunities, Threats), top Samsung Galaxy Series competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Samsung Galaxy Series

Samsung Galaxy Series Overview
Parent Company

Samsung

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

Unleash Your fingers

USP

Cutting edge technology and features

Samsung Galaxy Series STP
Segmentation

Medium-High end Android Smart phones market

Target Market

Young urban youth from upper-middle and upper class

Positioning

Powerful android phones for every segment of the market

SWOT Analysis of Samsung Galaxy Series

For Samsung Galaxy Series, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Samsung Galaxy Series SWOT Analysis:

Samsung Galaxy Series Strengths

The strengths of Samsung Galaxy Series looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Samsung Galaxy Series :

1.Powerful specifications, great features
2.Widely accepted OS 
3.Phones available at different price points
4. Excellent branding and advertising

Samsung Galaxy Series Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Samsung Galaxy Series SWOT Analysis:

1. Limited market share in an ever growing segment


Samsung Galaxy Series Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Samsung Galaxy Series SWOT Analysis:

1.Wide range of phones can address a large market
2.Accepted by masses as the number one android OS mobile manufacturer


Samsung Galaxy Series Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Samsung Galaxy Series are as mentioned:

1.Challenge by low cost mobile manufacturers on pricing front
2. Threat on design and build quality by higher end mobile
manufacturers

Samsung Galaxy Series Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Samsung Galaxy Series:

1.HTC
2.Apple


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Samsung Galaxy Series. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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