Samsung Galaxy Series SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Samsung Galaxy Series analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Samsung Galaxy Series SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Samsung Galaxy Series to benchmark its business & performance as compared to the competitors and industry. As of 2020, Samsung Galaxy Series is one of the leading brands in the mobile handsets sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Samsung Galaxy Series competitors and includes Samsung Galaxy Series target market, segmentation, positioning & Unique Selling Proposition (USP).

Samsung Galaxy Series SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Samsung Galaxy Series Brand Analysis
Parent Company





Mobile Handsets

Tagline/ Slogan

Unleash Your fingers


Cutting edge technology and features

Samsung Galaxy Series STP
Samsung Galaxy Series Segmentation

Medium-High end Android Smart phones market

Samsung Galaxy Series Target Market

Young urban youth from upper-middle and upper class

Samsung Galaxy Series Positioning

Powerful android phones for every segment of the market

Samsung Galaxy Series SWOT Analysis
Samsung Galaxy Series Strengths

Below are the Strengths in the SWOT Analysis of Samsung Galaxy Series:

1.Powerful specifications, great features
2.Widely accepted OS 
3.Phones available at different price points
4. Excellent branding and advertising

Samsung Galaxy Series Weaknesses

Here are the weaknesses in the Samsung Galaxy Series SWOT Analysis:

1. Limited market share in an ever growing segment

Samsung Galaxy Series Opportunities

Following are the Opportunities in Samsung Galaxy Series SWOT Analysis:

1.Wide range of phones can address a large market
2.Accepted by masses as the number one android OS mobile manufacturer

Samsung Galaxy Series Threats

The threats in the SWOT Analysis of Samsung Galaxy Series are as mentioned:

1.Challenge by low cost mobile manufacturers on pricing front
2. Threat on design and build quality by higher end mobile

Samsung Galaxy Series Competition

Below are the top 2 Samsung Galaxy Series competitors:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Samsung Galaxy Series. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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