Samsung Galaxy Series SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 29260

SWOT analysis of Samsung Galaxy Series analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Samsung Galaxy Series SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Samsung Galaxy Series to benchmark its business & performance as compared to the competitors and industry. Samsung Galaxy Series is one of the leading brands in the mobile handsets sector. The table below also lists the top Samsung Galaxy Series competitors and elaborates Samsung Galaxy Series market segmentation, target group, positioning & Unique Selling Proposition (USP).

Samsung Galaxy Series SWOT, Competitors, Marketing STP & Brand analysis Table
Samsung Galaxy Series Brand Analysis
Parent Company

Samsung

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

Unleash Your fingers

USP

Cutting edge technology and features

Samsung Galaxy Series STP
Segment

Medium-High end Android Smart phones market

Target Group

Young urban youth from upper-middle and upper class

Positioning

Powerful android phones for every segment of the market

Samsung Galaxy Series SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Samsung Galaxy Series. Strengths are:

1.Powerful specifications, great features
2.Widely accepted OS 
3.Phones available at different price points
4. Excellent branding and advertising

Weaknesses

Here are the weaknesses in the Samsung Galaxy Series SWOT Analysis:

1. Limited market share in an ever growing segment

Opportunities

Following are the Opportunities in Samsung Galaxy Series SWOT Analysis:

1.Wide range of phones can address a large market
2.Accepted by masses as the number one android OS mobile manufacturer

Threats

The threats in the SWOT Analysis of Samsung Galaxy Series are as mentioned:

1.Challenge by low cost mobile manufacturers on pricing front
2. Threat on design and build quality by higher end mobile
manufacturers

Samsung Galaxy Series Competition
Competitors

Below are the top 2 Samsung Galaxy Series competitors:

1.HTC
2.Apple

The brandguide table above concludes the Samsung Galaxy Series SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Samsung Galaxy Series. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: