Samsung Galaxy Series SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 30110

SWOT analysis of Samsung Galaxy Series analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Samsung Galaxy Series SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Samsung Galaxy Series to benchmark its business & performance as compared to the competitors and industry. Samsung Galaxy Series is one of the leading brands in the mobile handsets sector. The table below also lists the top Samsung Galaxy Series competitors and elaborates Samsung Galaxy Series market segmentation, target group, positioning & Unique Selling Proposition (USP).

Samsung Galaxy Series SWOT, Competitors, Marketing STP & Brand analysis Table
Samsung Galaxy Series Brand Analysis
Parent Company





Mobile Handsets

Tagline/ Slogan

Unleash Your fingers


Cutting edge technology and features

Samsung Galaxy Series STP

Medium-High end Android Smart phones market

Target Group

Young urban youth from upper-middle and upper class


Powerful android phones for every segment of the market

Samsung Galaxy Series SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Samsung Galaxy Series. Strengths are:

1.Powerful specifications, great features
2.Widely accepted OS 
3.Phones available at different price points
4. Excellent branding and advertising


Here are the weaknesses in the Samsung Galaxy Series SWOT Analysis:

1. Limited market share in an ever growing segment


Following are the Opportunities in Samsung Galaxy Series SWOT Analysis:

1.Wide range of phones can address a large market
2.Accepted by masses as the number one android OS mobile manufacturer


The threats in the SWOT Analysis of Samsung Galaxy Series are as mentioned:

1.Challenge by low cost mobile manufacturers on pricing front
2. Threat on design and build quality by higher end mobile

Samsung Galaxy Series Competition

Below are the top 2 Samsung Galaxy Series competitors:


The brandguide table above concludes the Samsung Galaxy Series SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Samsung Galaxy Series. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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