Samsung Galaxy Series SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 27937

SWOT Analysis of Samsung Galaxy Series with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Samsung Galaxy Series

Parent Company





Mobile Handsets

Tagline/ Slogan

Unleash Your fingers


Cutting edge technology and features

Samsung Galaxy Series STP


Medium-High end Android Smart phones market

Target Group

Young urban youth from upper-middle and upper class


Powerful android phones for every segment of the market

Samsung Galaxy Series SWOT


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Samsung Galaxy Series. Strengths are:

1.Powerful specifications, great features
2.Widely accepted OS 
3.Phones available at different price points
4. Excellent branding and advertising


Here are the weaknesses of Samsung Galaxy Series :

1. Limited market share in an ever growing segment


Following are the Opportunities of Samsung Galaxy Series :

1.Wide range of phones can address a large market
2.Accepted by masses as the number one android OS mobile manufacturer


The threats of Samsung Galaxy Series are as mentioned :

1.Challenge by low cost mobile manufacturers on pricing front
2. Threat on design and build quality by higher end mobile

Samsung Galaxy Series Competition


Below are the 2 main Samsung Galaxy Series competitors :


The brandguide table above concludes the Samsung Galaxy Series SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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