Apple iPhone SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 39462

SWOT Analysis of Apple iPhone with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Apple iPhone

Parent Company





Mobile Handsets

Tagline/ Slogan

The worlds thinnest smart phone


iOS, AppStore

Apple iPhone STP


Stylish and smart touch phones

Target Group

Urban young from middle and upper class


Device which is helps in communication and also serves as an entertainment device

Apple iPhone SWOT


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Apple iPhone :

1. Entire iPhone ecosystem
2. Perceived to be the most stable OS
3.Best designed phone in the market resulting in novelty factor for the phone
4.Excellent branding and marketing
5.Lots of apps and feature
6.Launch of iPhone 5 with bigger screen
7.Launch of latest operating system in a timely manner to keep the interest e.g. iOS 7 was recently announced.


1.Very expensive
2.Comes without Expandable memory
3.Battery is Fixed
4.Expensive accessories
5. Lacks features e.g.- Bluetooth transfer , SMS forwarding, FM radio
6.Comes only in one form factor


1.Huge untapped market
2.More innovation, features and models


1.Mobile manufacturers using Android OS
2.Lack of choice for consumers
3.Threat from cheaper substitutes

Apple iPhone Competition


Below are the 4 main Apple iPhone competitors :

1.HTC One
2.Samsung S3, S4
3.Sony Xperia Z
4.Nokia Lumia Series

The brandguide table above concludes the Apple iPhone SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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