Apple iPhone SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 41861

SWOT analysis of Apple iPhone analyses the brand/company with its strengths, weaknesses, opportunities & threats. Apple iPhone is one of the leading brands in the mobile handsets sector. The table below also lists the top Apple iPhone competitors and elaborates Apple iPhone segmentation, targeting, positioning & USP.

Apple iPhone

Parent Company

Apple

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

The worlds thinnest smart phone

USP

iOS, AppStore

Apple iPhone STP

Segment

Stylish and smart touch phones

Target Group

Urban young from middle and upper class

Positioning

Device which is helps in communication and also serves as an entertainment device

Apple iPhone SWOT

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Apple iPhone. Strengths are:

1. Entire iPhone ecosystem
2. Perceived to be the most stable OS
3.Best designed phone in the market resulting in novelty factor for the phone
4.Excellent branding and marketing
5.Lots of apps and feature
6.Launch of iPhone 5 with bigger screen
7.Launch of latest operating system in a timely manner to keep the interest e.g. iOS 7 was recently announced.

Weaknesses

Here are the weaknesses in the Apple iPhone SWOT Analysis:

1.Very expensive
2.Comes without Expandable memory
3.Battery is Fixed
4.Expensive accessories
5. Lacks features e.g.- Bluetooth transfer , SMS forwarding, FM radio
6.Comes only in one form factor

Opportunities

Following are the Opportunities in Apple iPhone SWOT Analysis:

1.Huge untapped market
2.More innovation, features and models

Threats

The threats in the SWOT Analysis of Apple iPhone are as mentioned:

1.Mobile manufacturers using Android OS
2.Lack of choice for consumers
3.Threat from cheaper substitutes

Apple iPhone Competition

Competitors

Below are the top 4 Apple iPhone competitors:

1.HTC One
2.Samsung S3, S4
3.Sony Xperia Z
4.Nokia Lumia Series


The brandguide table above concludes the Apple iPhone SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Apple iPhone. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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