Apple iPhone SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 42446

SWOT analysis of Apple iPhone analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Apple iPhone SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Apple iPhone to benchmark its business & performance as compared to the competitors and industry. Apple iPhone is one of the leading brands in the mobile handsets sector. The table below also lists the top Apple iPhone competitors and elaborates Apple iPhone market segmentation, target group, positioning & Unique Selling Proposition (USP).

Apple iPhone SWOT, Competitors, Marketing STP & Brand analysis Table
Apple iPhone Brand Analysis
Parent Company





Mobile Handsets

Tagline/ Slogan

The worlds thinnest smart phone


iOS, AppStore

Apple iPhone STP

Stylish and smart touch phones

Target Group

Urban young from middle and upper class


Device which is helps in communication and also serves as an entertainment device

Apple iPhone SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Apple iPhone. Strengths are:

1. Entire iPhone ecosystem
2. Perceived to be the most stable OS
3.Best designed phone in the market resulting in novelty factor for the phone
4.Excellent branding and marketing
5.Lots of apps and feature
6.Launch of iPhone 5 with bigger screen
7.Launch of latest operating system in a timely manner to keep the interest e.g. iOS 7 was recently announced.


Here are the weaknesses in the Apple iPhone SWOT Analysis:

1.Very expensive
2.Comes without Expandable memory
3.Battery is Fixed
4.Expensive accessories
5. Lacks features e.g.- Bluetooth transfer , SMS forwarding, FM radio
6.Comes only in one form factor


Following are the Opportunities in Apple iPhone SWOT Analysis:

1.Huge untapped market
2.More innovation, features and models


The threats in the SWOT Analysis of Apple iPhone are as mentioned:

1.Mobile manufacturers using Android OS
2.Lack of choice for consumers
3.Threat from cheaper substitutes

Apple iPhone Competition

Below are the top 4 Apple iPhone competitors:

1.HTC One
2.Samsung S3, S4
3.Sony Xperia Z
4.Nokia Lumia Series

The brandguide table above concludes the Apple iPhone SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Apple iPhone. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: