Apple iPhone SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Apple iPhone analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Apple iPhone SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Apple iPhone to benchmark its business & performance as compared to the competitors and industry. As of 2020, Apple iPhone is one of the leading brands in the mobile handsets sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Apple iPhone competitors and includes Apple iPhone target market, segmentation, positioning & Unique Selling Proposition (USP).

Apple iPhone SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Apple iPhone Brand Analysis
Parent Company





Mobile Handsets

Tagline/ Slogan

The worlds thinnest smart phone


iOS, AppStore

Apple iPhone STP
Apple iPhone Segmentation

Stylish and smart touch phones

Apple iPhone Target Market

Urban young from middle and upper class

Apple iPhone Positioning

Device which is helps in communication and also serves as an entertainment device

Apple iPhone SWOT Analysis
Apple iPhone Strengths

Below are the Strengths in the SWOT Analysis of Apple iPhone:

1. Entire iPhone ecosystem
2. Perceived to be the most stable OS
3.Best designed phone in the market resulting in novelty factor for the phone
4.Excellent branding and marketing
5.Lots of apps and feature
6.Launch of iPhone 5 with bigger screen
7.Launch of latest operating system in a timely manner to keep the interest e.g. iOS 7 was recently announced.

Apple iPhone Weaknesses

Here are the weaknesses in the Apple iPhone SWOT Analysis:

1.Very expensive
2.Comes without Expandable memory
3.Battery is Fixed
4.Expensive accessories
5. Lacks features e.g.- Bluetooth transfer , SMS forwarding, FM radio
6.Comes only in one form factor

Apple iPhone Opportunities

Following are the Opportunities in Apple iPhone SWOT Analysis:

1.Huge untapped market
2.More innovation, features and models

Apple iPhone Threats

The threats in the SWOT Analysis of Apple iPhone are as mentioned:

1.Mobile manufacturers using Android OS
2.Lack of choice for consumers
3.Threat from cheaper substitutes

Apple iPhone Competition

Below are the top 4 Apple iPhone competitors:

1.HTC One
2.Samsung S3, S4
3.Sony Xperia Z
4.Nokia Lumia Series

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Apple iPhone. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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