Apple iPhone SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 24, 2021

SWOT analysis of Apple iPhone analyses the brand by its strengths, weaknesses, opportunities & threats. In Apple iPhone SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Apple iPhone to benchmark its business & performance as compared to the competitors. Apple iPhone is one of the leading brands in the mobile handsets sector.

The table below lists the Apple iPhone SWOT (Strengths, Weaknesses, Opportunities, Threats), top Apple iPhone competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Apple iPhone SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Apple iPhone Brand Analysis
Parent Company

Apple

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

The worlds thinnest smart phone; Apple reinvents the phone

USP

iOS & AppStore having more than 2 million apps for customers

Apple iPhone STP
Segment

Stylish and smart touch phones

Target Group

Urban young from middle and upper class

Positioning

Device which is helps in communication and also serves as an entertainment device

SWOT Analysis of Apple iPhone
Apple iPhone Strengths

Below are the Strengths in the SWOT Analysis of Apple iPhone:

1. iPhone is the flagship mobile phone brand owned by the company Apple

2. Apple iPhone is one of the most sought after mobile phone brand due to its exclusivity & high brand recall

3. The brand has a strong backing of its parent company

4. iPhone uses a complete marketing strategy including TV commercials, print ads, online advertising etc.

5. The brand has a strong following on social media platforms & focuses a lot of digital marketing

6. More than 2 billion iPhones have been sold worldwide ever since is launch

7. The smartphone offers best in class design & features like retina scans, camera, waterproofing, large screens, 5G etc.

8. iPhone releases a new upgraded version annually thereby engaging its loyal customers

Apple iPhone Weaknesses

Here are the weaknesses in the Apple iPhone SWOT Analysis:

1. With the increase in competition, sustaining a large customer base has affected its margins

2. Issues over customer information privacy & legal battle in the past can hurt the brand image

Apple iPhone Opportunities

Following are the Opportunities in Apple iPhone SWOT Analysis:

1. iPhone can continue to innovate & reach out to newer markets globally

2. Constant innovation to make mobile phones much more compact, fast & newer features can attract more customers

3. The brand should continue to maintain its image as an aspirational product & build more on its legacy

Apple iPhone Threats

The threats in the SWOT Analysis of Apple iPhone are as mentioned:

1. Increasing business of competitors can affect the business of iPhone

2. Lack of differentiation of the brand from cheaper smartphones can hurt its sales

3. Economic recession, pandemic, changing government policies can affect the sales of iPhone

Apple iPhone Competition
Apple iPhone Competitors

Below are the top 7 competitors of Apple iPhone:

1. Samsung

2. Xiaomi

3. Oppo

4. Vivo

5. Nokia

6. LG Electronics

7. Sony


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Apple iPhone. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Search & Explore : SWOT Analysis


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin