Published in Mobile Handsets category by MBA Skool Team
HTC is one of the leading brands in the mobile handsets sector. HTC SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of HTC:
The company is known for best overlay of Android OS with HTC interface
High product quality offered by HTC for all its products
Highly popular in the urban market
The brand sold its mobile technology to Google in 2017
HTC continues to invest in research & development in the smartphone and electronics segment
Above are the strengths in the SWOT Analysis of HTC. The strengths of HTC looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited of advertising and marketing
Loss of market share over the years has impacted HTC
These were the weaknesses in the HTC SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Device which is helps in communication and also serves as an entertainment device
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