HTC SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of HTC analyses the brand/company with its strengths, weaknesses, opportunities & threats. In HTC SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like HTC to benchmark its business & performance as compared to the competitors and industry. As of 2020, HTC is one of the leading brands in the mobile handsets sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top HTC competitors and includes HTC target market, segmentation, positioning & Unique Selling Proposition (USP).

HTC SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
HTC Brand Analysis
Parent Company





Mobile Handsets

Tagline/ Slogan

Quietly Brilliant ; Smart mobility


One of the best implementation of Android OS

HTC Segmentation

Stylish and smart touch phones

HTC Target Market

Urban people from middle and upper income class

HTC Positioning

Device which is helps in communication and also serves as an entertainment device

HTC SWOT Analysis
HTC Strengths

Below are the Strengths in the SWOT Analysis of HTC:

1.Known for best overlay of Android OS with HTC interface
2.High product quality
3.Highly popular in the urban market

HTC Weaknesses

Here are the weaknesses in the HTC SWOT Analysis:

1.Mostly Touch phones
2.Limited of advertising and marketing
3.High price

HTC Opportunities

Following are the Opportunities in HTC SWOT Analysis:

1.Growing and untapped market for Android

HTC Threats

The threats in the SWOT Analysis of HTC are as mentioned:

1.Threat from cheaper substitutes
2.Other prominent brands

HTC Competition

Below are the top 4 HTC competitors:

1.Samsung Galaxy Series
2.Sony Ericsson Xperia
3. LG Optimus
4.Apple iPhone

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to HTC. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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