HTC SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 16992
Advertisements

SWOT Analysis of HTC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HTC

Parent Company

HTC

Category

Mobile phone Handsets

Sector

Telecommunication

Tagline/ Slogan

Quietly Brilliant ; Smart mobility

USP

One of the best implementation of Android OS

STP

Segment

Stylish and smart touch phones

Target Group

Urban people from middle and upper income class

Positioning

Device which is helps in communication and also serves as an entertainment device

SWOT

Strengths

1.Known for best overlay of Android OS with HTC interface
2.High product quality
3.Highly popular in the urban market

Weaknesses

1.Mostly Touch phones
2.Limited of advertising and marketing
3.High price

Opportunities

1.Growing and untapped market for Android

Threats

1.Threat from cheaper substitutes
2.Other prominent brands

Competition

Competitors

1.Samsung Galaxy Series
2.Sony Ericsson Xperia
3. LG Optimus
4.Apple iPhone


The table above concludes the HTC SWOT analysis along with its marketing and brand parameters.

Advertisements

Browse marketing analysis of more brands and companies similar to HTC. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Google+

Similar Brands in the same Sector: