HTC SWOT Analysis, Competitors & USP
SWOT analysis of HTC analyses the brand by its strengths, weaknesses, opportunities & threats. In HTC SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like HTC to benchmark its business & performance as compared to the competitors. HTC is one of the leading brands in the mobile handsets sector.
The table below lists the HTC SWOT (Strengths, Weaknesses, Opportunities, Threats), top HTC competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| HTC Brand Analysis | |
|---|---|
| Parent Company |
HTC |
| Category |
Smartphones |
| Sector | |
| Tagline/ Slogan |
Quietly Brilliant ; Smart mobility |
| USP |
One of the best implementation of Android OS |
| HTC STP | |
| Segment |
Stylish and smart touch phones |
| Target Group |
Urban people from middle and upper income class |
| Positioning |
Device which is helps in communication and also serves as an entertainment device |
| SWOT Analysis of HTC | |
| HTC Strengths |
Below are the Strengths in the SWOT Analysis of HTC: 1.Known for best overlay of Android OS with HTC interface |
| HTC Weaknesses |
Here are the weaknesses in the HTC SWOT Analysis: 1.Mostly Touch phones |
| HTC Opportunities |
Following are the Opportunities in HTC SWOT Analysis: 1.Growing and untapped market for Android |
| HTC Threats |
The threats in the SWOT Analysis of HTC are as mentioned: 1.Threat from cheaper substitutes |
| HTC Competition | |
| HTC Competitors |
Below are the top 4 competitors of HTC: 1.Samsung Galaxy Series |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to HTC. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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