SWOT analysis of HTC analyses the brand/company with its strengths, weaknesses, opportunities & threats. In HTC SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like HTC to benchmark its business & performance as compared to the competitors and industry. As of 2020, HTC is one of the leading brands in the mobile handsets sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top HTC competitors and includes HTC target market, segmentation, positioning & Unique Selling Proposition (USP).
| HTC Brand Analysis | |
|---|---|
| Parent Company |
HTC |
| Category |
Smartphones |
| Sector | |
| Tagline/ Slogan |
Quietly Brilliant ; Smart mobility |
| USP |
One of the best implementation of Android OS |
| HTC STP | |
| HTC Segmentation |
Stylish and smart touch phones |
| HTC Target Market |
Urban people from middle and upper income class |
| HTC Positioning |
Device which is helps in communication and also serves as an entertainment device |
| HTC SWOT Analysis | |
| HTC Strengths |
Below are the Strengths in the SWOT Analysis of HTC: 1.Known for best overlay of Android OS with HTC interface |
| HTC Weaknesses |
Here are the weaknesses in the HTC SWOT Analysis: 1.Mostly Touch phones |
| HTC Opportunities |
Following are the Opportunities in HTC SWOT Analysis: 1.Growing and untapped market for Android |
| HTC Threats |
The threats in the SWOT Analysis of HTC are as mentioned: 1.Threat from cheaper substitutes |
| HTC Competition | |
| Competitors |
Below are the top 4 HTC competitors: 1.Samsung Galaxy Series |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to HTC. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students & Professionals.
Write for Us!
Quizzes & Skills!
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
