HTC SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 17532
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SWOT Analysis of HTC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HTC

Parent Company

HTC

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

Quietly Brilliant ; Smart mobility

USP

One of the best implementation of Android OS

HTC STP

Segment

Stylish and smart touch phones

Target Group

Urban people from middle and upper income class

Positioning

Device which is helps in communication and also serves as an entertainment device

HTC SWOT

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of HTC :

1.Known for best overlay of Android OS with HTC interface
2.High product quality
3.Highly popular in the urban market

Weaknesses

1.Mostly Touch phones
2.Limited of advertising and marketing
3.High price

Opportunities

1.Growing and untapped market for Android

Threats

1.Threat from cheaper substitutes
2.Other prominent brands

HTC Competition

Competitors

Below are the 4 main HTC competitors :

1.Samsung Galaxy Series
2.Sony Ericsson Xperia
3. LG Optimus
4.Apple iPhone


The brandguide table above concludes the HTC SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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