HTC SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 18969

SWOT analysis of HTC analyses the brand/company with its strengths, weaknesses, opportunities & threats. In HTC SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like HTC to benchmark its business & performance as compared to the competitors and industry. HTC is one of the leading brands in the mobile handsets sector. The table below also lists the top HTC competitors and elaborates HTC market segmentation, target group, positioning & Unique Selling Proposition (USP).

HTC SWOT, Competitors, Marketing STP & Brand analysis Table
HTC Brand Analysis
Parent Company

HTC

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

Quietly Brilliant ; Smart mobility

USP

One of the best implementation of Android OS

HTC STP
Segment

Stylish and smart touch phones

Target Group

Urban people from middle and upper income class

Positioning

Device which is helps in communication and also serves as an entertainment device

HTC SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of HTC. Strengths are:

1.Known for best overlay of Android OS with HTC interface
2.High product quality
3.Highly popular in the urban market

Weaknesses

Here are the weaknesses in the HTC SWOT Analysis:

1.Mostly Touch phones
2.Limited of advertising and marketing
3.High price

Opportunities

Following are the Opportunities in HTC SWOT Analysis:

1.Growing and untapped market for Android

Threats

The threats in the SWOT Analysis of HTC are as mentioned:

1.Threat from cheaper substitutes
2.Other prominent brands

HTC Competition
Competitors

Below are the top 4 HTC competitors:

1.Samsung Galaxy Series
2.Sony Ericsson Xperia
3. LG Optimus
4.Apple iPhone

The brandguide table above concludes the HTC SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to HTC. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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