HTC SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

HTC SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of HTC, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like HTC to benchmark its business & performance as compared to the competitors, and make strategic improvements. HTC is one of the leading brands in the mobile handsets sector.

The article below lists the HTC SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the HTC SWOT Analysis:

SWOT Analysis of HTC

For HTC, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

HTC Strengths

The strengths of HTC looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of HTC :

1.Known for best overlay of Android OS with HTC interface
2.High product quality
3.Highly popular in the urban market

HTC Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the HTC SWOT Analysis:

1.Mostly Touch phones
2.Limited of advertising and marketing
3.High price

HTC Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in HTC SWOT Analysis:

1.Growing and untapped market for Android

HTC Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of HTC are as mentioned:

1.Threat from cheaper substitutes
2.Other prominent brands

HTC Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of HTC:

1.Samsung Galaxy Series
2.Sony Ericsson Xperia
3. LG Optimus
4.Apple iPhone

Hence this concludes the HTC SWOT analysis.

Continue reading more about the brand/company.

About HTC

HTC Overview
Parent Company





Mobile Handsets

Tagline/ Slogan

Quietly Brilliant ; Smart mobility


One of the best implementation of Android OS


Stylish and smart touch phones

Target Market

Urban people from middle and upper income class


Device which is helps in communication and also serves as an entertainment device

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to HTC. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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