SWOT Analysis of HTC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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HTC |
|
|
Parent Company |
HTC |
|
Category |
Smartphones |
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Sector |
|
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Tagline/ Slogan |
Quietly Brilliant ; Smart mobility |
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USP |
One of the best implementation of Android OS |
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HTC STP |
|
|
Segment |
Stylish and smart touch phones |
|
Target Group |
Urban people from middle and upper income class |
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Positioning |
Device which is helps in communication and also serves as an entertainment device |
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HTC SWOT |
|
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Strengths |
1.Known for best overlay of Android OS with HTC interface |
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Weaknesses |
1.Mostly Touch phones |
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Opportunities |
1.Growing and untapped market for Android |
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Threats |
1.Threat from cheaper substitutes |
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HTC Competition |
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Competitors |
1.Samsung Galaxy Series |
The brandguide table above concludes the HTC SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to HTC. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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