Micromax Mobiles SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 19498

SWOT analysis of Micromax Mobiles analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Micromax Mobiles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Micromax Mobiles to benchmark its business & performance as compared to the competitors and industry. Micromax Mobiles is one of the leading brands in the mobile handsets sector. The table below also lists the top Micromax Mobiles competitors and elaborates Micromax Mobiles market segmentation, target group, positioning & Unique Selling Proposition (USP).

Micromax Mobiles SWOT, Competitors, Marketing STP & Brand analysis Table
Micromax Mobiles Brand Analysis
Parent Company

Micromax Mobiles




Mobile Handsets

Tagline/ Slogan

Nothing like anything; Nuts Guts Glory


Micromax offers smartphones at affordable prices

Micromax Mobiles STP

People looking for smartphones in India

Target Group

Urban middle and upper middle class in India


Micromax offers new range of smartphones with the latest features

Micromax Mobiles SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Micromax Mobiles. Strengths are:

1.Micromax provide smartphones with latest features at affordable prices
2.Good advertising and brand presence of Micromax have increased their presence
3.The phones come not only as smartphones but also basic phones targeting the low segment
4.Excellent distribution of Micromax phones have made them widely available

5. Celebrity brand ambassadors have helped the brand grow


Here are the weaknesses in the Micromax Mobiles SWOT Analysis:

1. Limited market share of Micromax due to intense competition and less global presence
2. Many phones in the market hence low brand differentiation and high brand switching


Following are the Opportunities in Micromax Mobiles SWOT Analysis:

1. Smartphone and low-end phones market has become very competitive which has affected the business of Micromax
2. The brand can systematically expand its operations at a global level 
3. Can be used as simple second phones as well as cheaper smart phones


The threats in the SWOT Analysis of Micromax Mobiles are as mentioned:

1.Threat from low price from global brands can affect Micromax's business
2.Other lower end phones brands

3. Changing technology can make the technology obsolete and affect operations

Micromax Mobiles Competition

Below are the top 4 Micromax Mobiles competitors:

1.Samsung Galaxy Series
2.Xiaomi Redmi
3.Maxx mobiles
4.Lemon mobiles

The brandguide table above concludes the Micromax Mobiles SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Micromax Mobiles. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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