Micromax Mobiles SWOT Analysis
Micromax Mobiles SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Micromax Mobiles, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Micromax Mobiles is one of the leading brands in the mobile handsets sector. The article below lists the Micromax Mobiles SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Micromax Mobiles Strengths
The strengths of Micromax Mobiles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Micromax Mobiles :
1.Micromax provide smartphones with latest features at affordable prices
2.Good advertising and brand presence of Micromax have increased their presence
3.The phones come not only as smartphones but also basic phones targeting the low segment
4.Excellent distribution of Micromax phones have made them widely available
5. Celebrity brand ambassadors have helped the brand grow
Micromax Mobiles Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Micromax Mobiles SWOT Analysis:
1. Limited market share of Micromax due to intense competition and less global presence
2. Many phones in the market hence low brand differentiation and high brand switching
Micromax Mobiles Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Micromax Mobiles SWOT Analysis:
1. Smartphone and low-end phones market has become very competitive which has affected the business of Micromax
2. The brand can systematically expand its operations at a global level
3. Can be used as simple second phones as well as cheaper smart phones
Micromax Mobiles Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Micromax Mobiles are as mentioned:
1.Threat from low price from global brands can affect Micromax's business
2.Other lower end phones brands
3. Changing technology can make the technology obsolete and affect operations
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Hence this concludes the Micromax Mobiles SWOT analysis.
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About Micromax Mobiles
| Micromax Mobiles Overview | |
|---|---|
| Parent Company |
Micromax Mobiles |
| Category |
Smartphones |
| Sector | |
| Tagline/ Slogan |
Nothing like anything; Nuts Guts Glory |
| USP |
Micromax offers smartphones at affordable prices |
| Micromax Mobiles STP | |
| Segmentation |
People looking for smartphones in India |
| Target Market |
Urban middle and upper middle class in India |
| Positioning |
Micromax offers new range of smartphones with the latest features |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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