Published in Mobile Handsets category by MBA Skool Team
Micromax Mobiles is one of the leading brands in the mobile handsets sector. Micromax Mobiles SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Micromax Mobiles:
Micromax provide smartphones with latest features at affordable prices
Good advertising and brand presence of Micromax have increased their presence
The phones come not only as smartphones but also basic phones targeting the low segment
Excellent distribution of Micromax phones have made them widely available
Celebrity brand ambassadors have helped the brand grow
Above are the strengths in the SWOT Analysis of Micromax Mobiles. The strengths of Micromax Mobiles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Micromax Mobiles Weaknesses
Limited market share of Micromax due to intense competition and less global presence
Many phones in the market hence low brand differentiation and high brand switching
These were the weaknesses in the Micromax Mobiles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Micromax Mobiles Opportunities
Smartphone and low-end phones market has become very competitive which has affected the business of Micromax
The brand can systematically expand its operations at a global level
Can be used as simple second phones as well as cheaper smart phones
Above we covered the opportunities in Micromax Mobiles SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Micromax Mobiles Threats
Threat from low price from global brands can affect Micromax's business
Other lower end phones brands
Changing technology can make the technology obsolete and affect operations
The threats in the SWOT Analysis of Micromax Mobiles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Micromax offers new range of smartphones with the latest features
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