iBall Mobiles SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of iBall Mobiles analyses the brand by its strengths, weaknesses, opportunities & threats. In iBall Mobiles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like iBall Mobiles to benchmark its business & performance as compared to the competitors. iBall Mobiles is one of the leading brands in the mobile handsets sector.

The table below lists the iBall Mobiles SWOT (Strengths, Weaknesses, Opportunities, Threats), top iBall Mobiles competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

iBall Mobiles SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
iBall Mobiles Brand Analysis
Parent Company

i-Ball

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

Your i-ball view Our technology new.

USP

i-ball's brand name in computer hardware

iBall Mobiles STP
Segment

Low-Mid range phones with basic functions

Target Group

Specific users e.g. - Old age group, phones for water sports

Positioning

Provide attractive looking dual-sim phones with specific user needs

SWOT Analysis of iBall Mobiles
iBall Mobiles Strengths

Below are the Strengths in the SWOT Analysis of iBall Mobiles:

1.Good will of i-ball products in computer peripherals.
2.Very stylish looks.
3.Innovative design ideas
4.Specially designed phones for old age people
5.Waterproof phone

iBall Mobiles Weaknesses

Here are the weaknesses in the iBall Mobiles SWOT Analysis:

1.Non-aggresive marketing and branding
2.Very few options of handsets to choose from as compared to leading brands

iBall Mobiles Opportunities

Following are the Opportunities in iBall Mobiles SWOT Analysis:

1.Using i-balls trusted name in computer peripherals , they must come up with more models and better marketing strategies
2.Untapped market opportunities

iBall Mobiles Threats

The threats in the SWOT Analysis of iBall Mobiles are as mentioned:

1.Cheaper competitive products

iBall Mobiles Competition
iBall Mobiles Competitors

Below are the top 5 competitors of iBall Mobiles:

1.Micromax Mobiles
2.Lemon Mobiles
3.Maxx mobiles
4.Karbonn Mobiles
5.Lava Mobiles


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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