iBall Mobiles SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

iBall Mobiles SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of iBall Mobiles, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like iBall Mobiles to benchmark its business & performance as compared to the competitors, and make strategic improvements. iBall Mobiles is one of the leading brands in the mobile handsets sector.

The article below lists the iBall Mobiles SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the iBall Mobiles SWOT Analysis:

SWOT Analysis of iBall Mobiles

For iBall Mobiles, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

iBall Mobiles Strengths

The strengths of iBall Mobiles looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of iBall Mobiles :

1.Good will of i-ball products in computer peripherals.
2.Very stylish looks.
3.Innovative design ideas
4.Specially designed phones for old age people
5.Waterproof phone

iBall Mobiles Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the iBall Mobiles SWOT Analysis:

1.Non-aggresive marketing and branding
2.Very few options of handsets to choose from as compared to leading brands

iBall Mobiles Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in iBall Mobiles SWOT Analysis:

1.Using i-balls trusted name in computer peripherals , they must come up with more models and better marketing strategies
2.Untapped market opportunities

iBall Mobiles Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of iBall Mobiles are as mentioned:

1.Cheaper competitive products

iBall Mobiles Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of iBall Mobiles:

1.Micromax Mobiles
2.Lemon Mobiles
3.Maxx mobiles
4.Karbonn Mobiles
5.Lava Mobiles

Hence this concludes the iBall Mobiles SWOT analysis.

Continue reading more about the brand/company.

About iBall Mobiles

iBall Mobiles Overview
Parent Company





Mobile Handsets

Tagline/ Slogan

Your i-ball view Our technology new.


i-ball's brand name in computer hardware

iBall Mobiles STP

Low-Mid range phones with basic functions

Target Market

Specific users e.g. - Old age group, phones for water sports


Provide attractive looking dual-sim phones with specific user needs

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to iBall Mobiles. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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