Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Dallas Cowboys analyses the brand by its strengths, weaknesses, opportunities & threats. In Dallas Cowboys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dallas Cowboys to benchmark its business & performance as compared to the competitors. Dallas Cowboys is one of the leading brands in the sports teams and events sector.
The table below lists the Dallas Cowboys SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dallas Cowboys competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Huge national following and the highest valued sports franchise in the history of United States
Dallas Cowboys STP
All followers of American Football
American Men in the age group 15-60
One of the most successful and famous teams in NFL history
SWOT Analysis of Dallas Cowboys
Dallas Cowboys Strengths
Below are the Strengths in the SWOT Analysis of Dallas Cowboys:
1. Wealthiest team in the NFL, recording an annual revenue of over 270million USD 2. Excellent marketing and merchandising in USA 3. Owns the record for most Superbowl appearances 4. Cowboys stadium is the largest domed stadium in the world, and has the facilities of the highest quality
5. Strong fan-following and good business from merchandise sale
Dallas Cowboys Weaknesses
Here are the weaknesses in the Dallas Cowboys SWOT Analysis:
1.Very few fans outside USA 2.Low popularity of NFL in emerging economies like India and China affects the franchise 3.No Superbowl championships since a long time shows that the franchise is not living up to its reputation in the recent past
Dallas Cowboys Opportunities
Following are the Opportunities in Dallas Cowboys SWOT Analysis:
1.Tapping global fan bases like India and China, and developing a loyal fan base outside USA 2.Attract and retain the top talent in the NFL which will help them to win the Superbowl again in the future 3.Keep the rivalry going with Washington Redskins and Philadelphia Eagles to attract more fans
Dallas Cowboys Threats
The threats in the SWOT Analysis of Dallas Cowboys are as mentioned:
1.Other top franchises buying Cowboys’ better players 2.Threat from its major rivals like Washington Redskins and Philadelphia Eagles
Dallas Cowboys Competition
Dallas Cowboys Competitors
Below are the top 3 competitors of Dallas Cowboys:
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