Dallas Cowboys SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Dallas Cowboys analyses the brand by its strengths, weaknesses, opportunities & threats. In Dallas Cowboys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dallas Cowboys to benchmark its business & performance as compared to the competitors. Dallas Cowboys is one of the leading brands in the sports teams and events sector.

The table below lists the Dallas Cowboys SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dallas Cowboys competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Dallas Cowboys SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dallas Cowboys Brand Analysis
Parent Company

Owner-Jerry Jones


American Football Franchise


Sports Teams and Events

Tagline/ Slogan



Huge national following and the highest valued sports franchise in the history of United States

Dallas Cowboys STP

All followers of American Football

Target Group

American Men in the age group 15-60


One of the most successful and famous teams in NFL history

SWOT Analysis of Dallas Cowboys
Dallas Cowboys Strengths

Below are the Strengths in the SWOT Analysis of Dallas Cowboys:

1. Wealthiest team in the NFL, recording an annual revenue of over 270million USD
2. Excellent marketing and merchandising in USA
3. Owns the record for most Superbowl appearances
4. Cowboys stadium is the largest domed stadium in the world, and has the facilities of the highest quality

5. Strong fan-following and good business from merchandise sale

Dallas Cowboys Weaknesses

Here are the weaknesses in the Dallas Cowboys SWOT Analysis:

1.Very few fans outside USA
2.Low popularity of NFL in emerging economies like India and China affects the franchise
3.No Superbowl championships since a long time shows that the franchise is not living up to its reputation in the recent past

Dallas Cowboys Opportunities

Following are the Opportunities in Dallas Cowboys SWOT Analysis:

1.Tapping global fan bases like India and China, and developing a loyal fan base outside USA
2.Attract and retain the top talent in the NFL which will help them to win the Superbowl again in the future
3.Keep the rivalry going with Washington Redskins and Philadelphia Eagles to attract more fans

Dallas Cowboys Threats

The threats in the SWOT Analysis of Dallas Cowboys are as mentioned:

1.Other top franchises buying Cowboys’ better players
2.Threat from its major rivals like Washington Redskins and Philadelphia Eagles

Dallas Cowboys Competition
Dallas Cowboys Competitors

Below are the top 3 competitors of Dallas Cowboys:

1.Pittsburg Steelers
2.New York Giants
3.Washington Redskins

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dallas Cowboys. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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