Dallas Cowboys SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Dallas Cowboys SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Dallas Cowboys, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dallas Cowboys to benchmark its business & performance as compared to the competitors, and make strategic improvements. Dallas Cowboys is one of the leading brands in the sports teams and events sector.

The article below lists the Dallas Cowboys SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Dallas Cowboys SWOT Analysis:

SWOT Analysis of Dallas Cowboys

For Dallas Cowboys, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Dallas Cowboys Strengths

The strengths of Dallas Cowboys looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Dallas Cowboys :

1. Wealthiest team in the NFL, recording an annual revenue of over 270million USD
2. Excellent marketing and merchandising in USA
3. Owns the record for most Superbowl appearances
4. Cowboys stadium is the largest domed stadium in the world, and has the facilities of the highest quality

5. Strong fan-following and good business from merchandise sale

Dallas Cowboys Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Dallas Cowboys SWOT Analysis:

1.Very few fans outside USA
2.Low popularity of NFL in emerging economies like India and China affects the franchise
3.No Superbowl championships since a long time shows that the franchise is not living up to its reputation in the recent past

Dallas Cowboys Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Dallas Cowboys SWOT Analysis:

1.Tapping global fan bases like India and China, and developing a loyal fan base outside USA
2.Attract and retain the top talent in the NFL which will help them to win the Superbowl again in the future
3.Keep the rivalry going with Washington Redskins and Philadelphia Eagles to attract more fans

Dallas Cowboys Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Dallas Cowboys are as mentioned:

1.Other top franchises buying Cowboys’ better players
2.Threat from its major rivals like Washington Redskins and Philadelphia Eagles

Dallas Cowboys Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Dallas Cowboys:

1.Pittsburg Steelers
2.New York Giants
3.Washington Redskins

Hence this concludes the Dallas Cowboys SWOT analysis.

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About Dallas Cowboys

Dallas Cowboys Overview
Parent Company

Owner-Jerry Jones


American Football Franchise


Sports Teams and Events

Tagline/ Slogan



Huge national following and the highest valued sports franchise in the history of United States

Dallas Cowboys STP

All followers of American Football

Target Market

American Men in the age group 15-60


One of the most successful and famous teams in NFL history

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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