Dallas Cowboys SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 5183

SWOT Analysis of Dallas Cowboys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dallas Cowboys

Parent Company

Owner-Jerry Jones


American Football Franchise


Sports and Entertainment

Tagline/ Slogan



Huge national following and the highest valued sports franchise in the history of United States



All followers of American Football

Target Group

American Men in the age group 15-60


One of the most successful and famous teams in NFL history

SWOT Analysis


1. Wealthiest team in the NFL, recording an annual revenue of over 270million USD
2. Excellent marketing and merchandising in USA
3. Owns the record for most Superbowl appearances
4. Cowboys stadium is the largest domed stadium in the world, and has the facilities of the highest quality

5. Strong fan-following and good business from merchandise sale


1.Very few fans outside USA
2.Low popularity of NFL in emerging economies like India and China affects the franchise
3.No Superbowl championships since a long time shows that the franchise is not living up to its reputation in the recent past


1.Tapping global fan bases like India and China, and developing a loyal fan base outside USA
2.Attract and retain the top talent in the NFL which will help them to win the Superbowl again in the future
3.Keep the rivalry going with Washington Redskins and Philadelphia Eagles to attract more fans


1.Other top franchises buying Cowboys’ better players
2.Threat from its major rivals like Washington Redskins and Philadelphia Eagles



1.Pittsburg Steelers
2.New York Giants
3.Washington Redskins

The table above concludes the Dallas Cowboys SWOT analysis along with its marketing and brand parameters.


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