Dallas Cowboys SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Owner-Jerry Jones

American Football Franchise

Sports Teams and Events

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Huge national following and the highest valued sports franchise in the history of United States

All followers of American Football

American Men in the age group 15-60

One of the most successful and famous teams in NFL history

Below are the Strengths in the SWOT Analysis of Dallas Cowboys:

1. Wealthiest team in the NFL, recording an annual revenue of over 270million USD
2. Excellent marketing and merchandising in USA
3. Owns the record for most Superbowl appearances
4. Cowboys stadium is the largest domed stadium in the world, and has the facilities of the highest quality

5. Strong fan-following and good business from merchandise sale

Here are the weaknesses in the Dallas Cowboys SWOT Analysis:

1.Very few fans outside USA
2.Low popularity of NFL in emerging economies like India and China affects the franchise
3.No Superbowl championships since a long time shows that the franchise is not living up to its reputation in the recent past

Following are the Opportunities in Dallas Cowboys SWOT Analysis:

1.Tapping global fan bases like India and China, and developing a loyal fan base outside USA
2.Attract and retain the top talent in the NFL which will help them to win the Superbowl again in the future
3.Keep the rivalry going with Washington Redskins and Philadelphia Eagles to attract more fans

The threats in the SWOT Analysis of Dallas Cowboys are as mentioned:

1.Other top franchises buying Cowboys’ better players
2.Threat from its major rivals like Washington Redskins and Philadelphia Eagles

Below are the top 3 Dallas Cowboys competitors:

1.Pittsburg Steelers
2.New York Giants
3.Washington Redskins