SWOT analysis of Manchester United analyses the brand by its strengths, weaknesses, opportunities & threats. In Manchester United SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Manchester United to benchmark its business & performance as compared to the competitors. Manchester United is one of the leading brands in the sports teams and events sector.
The table below lists the Manchester United SWOT (Strengths, Weaknesses, Opportunities, Threats), top Manchester United competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Manchester United Brand Analysis | |
---|---|
Parent Company |
Glazer Family |
Category |
Football Club- England (English Premier League) |
Sector | |
Tagline/ Slogan |
Glory Glory Man United |
USP |
Most successful English football club with star players in squad |
Manchester United STP | |
Segment |
Millions of people across the world who love to play or watch football |
Target Group |
Men in the age group 15 and above globally |
Positioning |
World’s most popular team Red devils who are aggressive and united to win football matches at Old Trafford ‘Theatre of dreams’ |
SWOT Analysis of Manchester United | |
Manchester United Strengths |
Below are the Strengths in the SWOT Analysis of Manchester United: 1.Strong global brand name and one of the most valuable clubs |
Manchester United Weaknesses |
Here are the weaknesses in the Manchester United SWOT Analysis: 1.Financial problems at the club 2. Saturated English football market |
Manchester United Opportunities |
Following are the Opportunities in Manchester United SWOT Analysis: 1.Tapping global fan bases like India, China, USA |
Manchester United Threats |
The threats in the SWOT Analysis of Manchester United are as mentioned: 1.Other top clubs buying out good players 3.Financial debts incurred due to expensive player transfers |
Manchester United Competition | |
Manchester United Competitors |
Below are the top 9 competitors of Manchester United: 1. Liverpool 2. Chelsea 3. Arsenal 5. Real Madrid 6. AC Milan 7. Inter Milan 9. Juventus |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Manchester United. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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