Manchester United SWOT Analysis, Competitors & USP
Manchester United SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Manchester United, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Manchester United to benchmark its business & performance as compared to the competitors, and make strategic improvements. Manchester United is one of the leading brands in the sports teams and events sector.
The article below lists the Manchester United SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Manchester United SWOT Analysis:
In this article:
SWOT Analysis of Manchester United
For Manchester United, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Manchester United Strengths
The strengths of Manchester United looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Manchester United :
1.Strong global brand name and one of the most valuable clubs
2.Excellent marketing, global brand presence and high quality merchandising
3.Most successful English football club with strong brand loyalty
4.One of the richest sports teams across the globe
5. Tie up with sponsors like Audi, Nike, AON, AIG, Sharp, Vodafone, Airtel, Turkish Airlines, Thomas Cook etc
6.Old Trafford stadium has a capacity of over 75,000
Manchester United Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Manchester United SWOT Analysis:
1.Financial problems at the club
2. Saturated English football market
Manchester United Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Manchester United SWOT Analysis:
1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity
Manchester United Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Manchester United are as mentioned:
1.Other top clubs buying out good players
2.Internal problems between players and management
3.Financial debts incurred due to expensive player transfers
Manchester United Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 9 competitors of Manchester United:
1. Liverpool
2. Chelsea
3. Arsenal
5. Real Madrid
6. AC Milan
7. Inter Milan
9. Juventus
Hence this concludes the Manchester United SWOT analysis.
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About Manchester United
| Manchester United Overview | |
|---|---|
| Parent Company |
Glazer Family |
| Category |
Football Club- England (English Premier League) |
| Sector | |
| Tagline/ Slogan |
Glory Glory Man United |
| USP |
Most successful English football club with star players in squad |
| Manchester United STP | |
| Segmentation |
Millions of people across the world who love to play or watch football |
| Target Market |
Men in the age group 15 and above globally |
| Positioning |
World’s most popular team Red devils who are aggressive and united to win football matches at Old Trafford ‘Theatre of dreams’ |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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