Manchester United SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Manchester United analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Manchester United SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Manchester United to benchmark its business & performance as compared to the competitors and industry. As of 2020, Manchester United is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Manchester United competitors and includes Manchester United target market, segmentation, positioning & Unique Selling Proposition (USP).

Manchester United SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Manchester United Brand Analysis
Parent Company

Glazer Family


Football Club- England (English Premier League)


Sports Teams and Events

Tagline/ Slogan

Glory Glory Man United


Most successful English football club with star players in squad

Manchester United STP
Manchester United Segmentation

Millions of people across the world who love to play or watch football

Manchester United Target Market

Men in the age group 15 and above globally

Manchester United Positioning

World’s most popular team Red devils who are aggressive and united to win football matches at Old Trafford ‘Theatre of dreams’

Manchester United SWOT Analysis
Manchester United Strengths

Below are the Strengths in the SWOT Analysis of Manchester United:

1.Strong global brand name and one of the most valuable clubs
2.Excellent marketing, global brand presence and high quality merchandising
3.Most successful English football club with strong brand loyalty
4.One of the richest sports teams across the globe
5. Tie up with sponsors like Audi, Nike, AON, AIG, Sharp, Vodafone, Airtel, Turkish Airlines, Thomas Cook etc
6.Old Trafford stadium has a capacity of over 75,000

Manchester United Weaknesses

Here are the weaknesses in the Manchester United SWOT Analysis:

1.Financial problems  at the club

2. Saturated English football market

Manchester United Opportunities

Following are the Opportunities in Manchester United SWOT Analysis:

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity

Manchester United Threats

The threats in the SWOT Analysis of Manchester United are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Manchester United Competition

Below are the top 9 Manchester United competitors:

1. Liverpool

2. Chelsea

3. Arsenal

4. Barcelona Football Club

5. Real Madrid

6. AC Milan

7. Inter Milan

8. Bayern Munich

9. Juventus

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Manchester United. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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