Manchester United SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Glazer Family

Football Club- England (English Premier League)

Sports Teams and Events

Glory Glory Man United

Most successful English football club with star players in squad

Millions of people across the world who love to play or watch football

Men in the age group 15 and above globally

World’s most popular team Red devils who are aggressive and united to win football matches at Old Trafford ‘Theatre of dreams’

Below are the Strengths in the SWOT Analysis of Manchester United:

1.Strong global brand name and one of the most valuable clubs
2.Excellent marketing, global brand presence and high quality merchandising
3.Most successful English football club with strong brand loyalty
4.One of the richest sports teams across the globe
5. Tie up with sponsors like Audi, Nike, AON, AIG, Sharp, Vodafone, Airtel, Turkish Airlines, Thomas Cook etc
6.Old Trafford stadium has a capacity of over 75,000

Here are the weaknesses in the Manchester United SWOT Analysis:

1.Financial problems  at the club

2. Saturated English football market

Following are the Opportunities in Manchester United SWOT Analysis:

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity

The threats in the SWOT Analysis of Manchester United are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Below are the top 9 Manchester United competitors:

1. Liverpool

2. Chelsea

3. Arsenal

4. Barcelona Football Club

5. Real Madrid

6. AC Milan

7. Inter Milan

8. Bayern Munich

9. Juventus