Manchester United SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 22766

SWOT analysis of Manchester United analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Manchester United SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Manchester United to benchmark its business & performance as compared to the competitors and industry. Manchester United is one of the leading brands in the sports teams and events sector. The table below also lists the top Manchester United competitors and elaborates Manchester United market segmentation, target group, positioning & Unique Selling Proposition (USP).

Manchester United SWOT, Competitors, Marketing STP & Brand analysis Table
Manchester United Brand Analysis
Parent Company

Glazer Family
Category

Football Club- England (English Premier League)
Sector

Sports Teams and Events
Tagline/ Slogan

Glory Glory Man United
USP

Most successful English football club with star players in squad
Manchester United STP
Segment

Millions of people across the world who love to play or watch football
Target Group

Men in the age group 15 and above globally
Positioning

World’s most popular team Red devils who are aggressive and united to win football matches at Old Trafford ‘Theatre of dreams’
Manchester United SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Manchester United. Strengths are:

1.Strong global brand name and one of the most valuable clubs
2.Excellent marketing, global brand presence and high quality merchandising
3.Most successful English football club with strong brand loyalty
4.One of the richest sports teams across the globe
5. Tie up with sponsors like Audi, Nike, AON, AIG, Sharp, Vodafone, Airtel, Turkish Airlines, Thomas Cook etc
6.Old Trafford stadium has a capacity of over 75,000
Weaknesses

Here are the weaknesses in the Manchester United SWOT Analysis:

1.Financial problems  at the club

2. Saturated English football market
Opportunities

Following are the Opportunities in Manchester United SWOT Analysis:

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity
Threats

The threats in the SWOT Analysis of Manchester United are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers
Manchester United Competition
Competitors

Below are the top 9 Manchester United competitors:

1. Liverpool

2. Chelsea

3. Arsenal

4. Barcelona Football Club

5. Real Madrid

6. AC Milan

7. Inter Milan

8. Bayern Munich

9. Juventus

The brandguide table above concludes the Manchester United SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Manchester United. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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