Manchester United SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 21826
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SWOT analysis of Manchester United analyses the brand/company with its strengths, weaknesses, opportunities & threats. Manchester United is one of the leading brands in the sports teams and events sector. The table below also lists the top Manchester United competitors and elaborates Manchester United segmentation, targeting, positioning & USP.

Manchester United

Parent Company

Glazer Family

Category

Football Club- England (English Premier League)

Sector

Sports Teams and Events

Tagline/ Slogan

Glory Glory Man United

USP

Most successful English football club with star players in squad

Manchester United STP

Segment

Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally

Positioning

World’s most popular team Red devils who are aggressive and united to win football matches at Old Trafford ‘Theatre of dreams’

Manchester United SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Manchester United. Strengths are:

1.Strong global brand name and one of the most valuable clubs
2.Excellent marketing, global brand presence and high quality merchandising
3.Most successful English football club with strong brand loyalty
4.One of the richest sports teams across the globe
5. Tie up with sponsors like Audi, Nike, AON, AIG, Sharp, Vodafone, Airtel, Turkish Airlines, Thomas Cook etc
6.Old Trafford stadium has a capacity of over 75,000

Weaknesses

Here are the weaknesses in the Manchester United SWOT Analysis:

1.Financial problems  at the club

2. Saturated English football market

Opportunities

Following are the Opportunities in Manchester United SWOT Analysis:

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity

Threats

The threats in the SWOT Analysis of Manchester United are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Manchester United Competition

Competitors

Below are the top 9 Manchester United competitors:

1. Liverpool

2. Chelsea

3. Arsenal

4. Barcelona Football Club

5. Real Madrid

6. AC Milan

7. Inter Milan

8. Bayern Munich

9. Juventus


The brandguide table above concludes the Manchester United SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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