Manchester United SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Manchester United analyses the brand by its strengths, weaknesses, opportunities & threats. In Manchester United SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Manchester United to benchmark its business & performance as compared to the competitors. Manchester United is one of the leading brands in the sports teams and events sector.
The table below lists the Manchester United SWOT (Strengths, Weaknesses, Opportunities, Threats), top Manchester United competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Most successful English football club with star players in squad
Manchester United STP
Millions of people across the world who love to play or watch football
Men in the age group 15 and above globally
World’s most popular team Red devils who are aggressive and united to win football matches at Old Trafford ‘Theatre of dreams’
SWOT Analysis of Manchester United
Manchester United Strengths
Below are the Strengths in the SWOT Analysis of Manchester United:
1.Strong global brand name and one of the most valuable clubs 2.Excellent marketing, global brand presence and high quality merchandising 3.Most successful English football club with strong brand loyalty 4.One of the richest sports teams across the globe 5. Tie up with sponsors like Audi, Nike, AON, AIG, Sharp, Vodafone, Airtel, Turkish Airlines, Thomas Cook etc 6.Old Trafford stadium has a capacity of over 75,000
Manchester United Weaknesses
Here are the weaknesses in the Manchester United SWOT Analysis:
1.Financial problems at the club
2. Saturated English football market
Manchester United Opportunities
Following are the Opportunities in Manchester United SWOT Analysis:
1.Tapping global fan bases like India, China, USA 2.More advertising and brand visibility would help build on brand equity
Manchester United Threats
The threats in the SWOT Analysis of Manchester United are as mentioned:
1.Other top clubs buying out good players 2.Internal problems between players and management
3.Financial debts incurred due to expensive player transfers
Manchester United Competition
Manchester United Competitors
Below are the top 9 competitors of Manchester United:
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