Chelsea SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 6564

SWOT Analysis of Chelsea with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Owned by Roman Abramovich


Football Club- England (English Premier League)


Sports Teams and Events

Tagline/ Slogan

Carefree; Ten Men Went to Mow, We All Follow the Chelsea


Strong contender for winning titles challenging top clubs Manchester United and Arsenal

Chelsea STP


Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally


Known as The Pensioners and The Blues

Chelsea SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Chelsea :

1.Strong global brand name
2.Excellent marketing, global brand presence and high quality merchandising
3.Have had sponsorships from big brands like Adidas, Samsung, 188Bet, EA Sports
4.Chelsea Stamford Bridge stadium in London has a capacity of around 42,000


1.Comparitively less popular globally as compared to Manchester United and Arsenal
2.Departure of senior players would leave void


1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity


1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Chelsea Competition



2.Manchester United


4.Barcelona Football Club

5.Real Madrid

6.AC Milan

7.Inter Milan

8.Bayern Munich

The brandguide table above concludes the Chelsea SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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