Chelsea SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 7896

SWOT analysis of Chelsea analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Chelsea SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Chelsea to benchmark its business & performance as compared to the competitors and industry. Chelsea is one of the leading brands in the sports teams and events sector. The table below also lists the top Chelsea competitors and elaborates Chelsea market segmentation, target group, positioning & Unique Selling Proposition (USP).

Chelsea SWOT, Competitors, Marketing STP & Brand analysis Table
Chelsea Brand Analysis
Parent Company

Owned by Roman Abramovich


Football Club- England (English Premier League)


Sports Teams and Events

Tagline/ Slogan

Carefree; Ten Men Went to Mow, We All Follow the Chelsea


Strong contender for winning titles challenging top clubs Manchester United and Arsenal

Chelsea STP

Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally


Known as The Pensioners and The Blues

Chelsea SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Chelsea. Strengths are:

1.Strong global brand name
2.Excellent marketing, global brand presence and high quality merchandising
3.Have had sponsorships from big brands like Adidas, Samsung, 188Bet, EA Sports
4.Chelsea Stamford Bridge stadium in London has a capacity of around 42,000


Here are the weaknesses in the Chelsea SWOT Analysis:

1.Comparitively less popular globally as compared to Manchester United and Arsenal
2.Departure of senior players would leave void


Following are the Opportunities in Chelsea SWOT Analysis:

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity


The threats in the SWOT Analysis of Chelsea are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Chelsea Competition

Below are the top 9 Chelsea competitors:

1. Liverpool

2. Manchester United

3. Arsenal

4. Barcelona Football Club

5. Real Madrid

6. AC Milan

7. Inter Milan

8. Bayern Munich

9. Juventus

The brandguide table above concludes the Chelsea SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Chelsea. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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