Chelsea SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Chelsea analyses the brand by its strengths, weaknesses, opportunities & threats. In Chelsea SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Chelsea to benchmark its business & performance as compared to the competitors. Chelsea is one of the leading brands in the sports teams and events sector.

The table below lists the Chelsea SWOT (Strengths, Weaknesses, Opportunities, Threats), top Chelsea competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Chelsea SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Chelsea Brand Analysis
Parent Company

Owned by Roman Abramovich


Football Club- England (English Premier League)


Sports Teams and Events

Tagline/ Slogan

Carefree; Ten Men Went to Mow, We All Follow the Chelsea


Strong contender for winning titles challenging top clubs Manchester United and Arsenal

Chelsea STP

Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally


Known as The Pensioners and The Blues

SWOT Analysis of Chelsea
Chelsea Strengths

Below are the Strengths in the SWOT Analysis of Chelsea:

1.Strong global brand name
2.Excellent marketing, global brand presence and high quality merchandising
3.Have had sponsorships from big brands like Adidas, Samsung, 188Bet, EA Sports
4.Chelsea Stamford Bridge stadium in London has a capacity of around 42,000

Chelsea Weaknesses

Here are the weaknesses in the Chelsea SWOT Analysis:

1.Comparitively less popular globally as compared to Manchester United and Arsenal
2.Departure of senior players would leave void

Chelsea Opportunities

Following are the Opportunities in Chelsea SWOT Analysis:

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity

Chelsea Threats

The threats in the SWOT Analysis of Chelsea are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Chelsea Competition
Chelsea Competitors

Below are the top 9 competitors of Chelsea:

1. Liverpool

2. Manchester United

3. Arsenal

4. Barcelona Football Club

5. Real Madrid

6. AC Milan

7. Inter Milan

8. Bayern Munich

9. Juventus

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Chelsea. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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