Chelsea SWOT Analysis, Competitors & USP

Chelsea

Parent Company

Owned by Roman Abramovich

Category

Football Club- England (English Premier League)

Sector

Sports Teams and Events

Tagline/ Slogan

Carefree; Ten Men Went to Mow, We All Follow the Chelsea

USP

Strong contender for winning titles challenging top clubs Manchester United and Arsenal

Chelsea STP

Segment

Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally

Positioning

Known as The Pensioners and The Blues

Chelsea SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Chelsea. Strengths are:

1.Strong global brand name
2.Excellent marketing, global brand presence and high quality merchandising
3.Have had sponsorships from big brands like Adidas, Samsung, 188Bet, EA Sports
4.Chelsea Stamford Bridge stadium in London has a capacity of around 42,000

Weaknesses

Here are the weaknesses in the Chelsea SWOT Analysis:

1.Comparitively less popular globally as compared to Manchester United and Arsenal
2.Departure of senior players would leave void

Opportunities

Following are the Opportunities in Chelsea SWOT Analysis:

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity

Threats

The threats in the SWOT Analysis of Chelsea are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Chelsea Competition

Competitors

Below are the top 9 Chelsea competitors:

1. Liverpool

2. Manchester United

3. Arsenal

4. Barcelona Football Club

5. Real Madrid

6. AC Milan

7. Inter Milan

8. Bayern Munich

9. Juventus