Chelsea SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Chelsea SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Chelsea, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Chelsea to benchmark its business & performance as compared to the competitors, and make strategic improvements. Chelsea is one of the leading brands in the sports teams and events sector.

The article below lists the Chelsea SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Chelsea SWOT Analysis:

SWOT Analysis of Chelsea

For Chelsea, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Chelsea Strengths

The strengths of Chelsea looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Chelsea :

1.Strong global brand name
2.Excellent marketing, global brand presence and high quality merchandising
3.Have had sponsorships from big brands like Adidas, Samsung, 188Bet, EA Sports
4.Chelsea Stamford Bridge stadium in London has a capacity of around 42,000

Chelsea Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Chelsea SWOT Analysis:

1.Comparitively less popular globally as compared to Manchester United and Arsenal
2.Departure of senior players would leave void

Chelsea Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Chelsea SWOT Analysis:

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity

Chelsea Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Chelsea are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Chelsea Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 9 competitors of Chelsea:

1. Liverpool

2. Manchester United

3. Arsenal

4. Barcelona Football Club

5. Real Madrid

6. AC Milan

7. Inter Milan

8. Bayern Munich

9. Juventus

Hence this concludes the Chelsea SWOT analysis.

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About Chelsea

Chelsea Overview
Parent Company

Owned by Roman Abramovich


Football Club- England (English Premier League)


Sports Teams and Events

Tagline/ Slogan

Carefree; Ten Men Went to Mow, We All Follow the Chelsea


Strong contender for winning titles challenging top clubs Manchester United and Arsenal

Chelsea STP

Millions of people across the world who love to play or watch football

Target Market

Men in the age group 15 and above globally


Known as The Pensioners and The Blues

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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