SWOT analysis of Chelsea analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Chelsea SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Chelsea to benchmark its business & performance as compared to the competitors and industry. As of 2020, Chelsea is one of the leading brands in the sports teams and events sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Chelsea competitors and includes Chelsea target market, segmentation, positioning & Unique Selling Proposition (USP).
| Chelsea Brand Analysis | |
|---|---|
| Parent Company |
Owned by Roman Abramovich |
| Category |
Football Club- England (English Premier League) |
| Sector | |
| Tagline/ Slogan |
Carefree; Ten Men Went to Mow, We All Follow the Chelsea |
| USP |
Strong contender for winning titles challenging top clubs Manchester United and Arsenal |
| Chelsea STP | |
| Chelsea Segmentation |
Millions of people across the world who love to play or watch football |
| Chelsea Target Market |
Men in the age group 15 and above globally |
| Chelsea Positioning |
Known as The Pensioners and The Blues |
| Chelsea SWOT Analysis | |
| Chelsea Strengths |
Below are the Strengths in the SWOT Analysis of Chelsea: 1.Strong global brand name |
| Chelsea Weaknesses |
Here are the weaknesses in the Chelsea SWOT Analysis: 1.Comparitively less popular globally as compared to Manchester United and Arsenal |
| Chelsea Opportunities |
Following are the Opportunities in Chelsea SWOT Analysis: 1.Tapping global fan bases like India, China, USA |
| Chelsea Threats |
The threats in the SWOT Analysis of Chelsea are as mentioned: 1.Other top clubs buying out good players 3.Financial debts incurred due to expensive player transfers |
| Chelsea Competition | |
| Competitors |
Below are the top 9 Chelsea competitors: 1. Liverpool 3. Arsenal 5. Real Madrid 6. AC Milan 7. Inter Milan 9. Juventus |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Chelsea. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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