Barcelona Football Club SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Barcelona Football Club analyses the brand by its strengths, weaknesses, opportunities & threats. In Barcelona Football Club SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Barcelona Football Club to benchmark its business & performance as compared to the competitors. Barcelona Football Club is one of the leading brands in the sports teams and events sector.

The article below lists the Barcelona Football Club SWOT (Strengths, Weaknesses, Opportunities, Threats), top Barcelona Football Club competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Barcelona Football Club

Barcelona Football Club Overview
Parent Company

Futbol Club Barcelona

Category

Football Club- Spain (La Liga)

Sector

Sports Teams and Events

Tagline/ Slogan

Més que un club- English: More than a club

USP

Barcelona have been the undisputed top team in Europe and are known for their perfect-finish football

Barcelona Football Club STP
Segmentation

Millions of people across the world who love to play or watch football

Target Market

Men in the age group 15 and above globally

Positioning

Brand Barcelona FC is more than a club to its fans and the game of football

SWOT Analysis of Barcelona Football Club

For Barcelona Football Club, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Barcelona Football Club SWOT Analysis:

Barcelona Football Club Strengths

The strengths of Barcelona Football Club looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Barcelona Football Club :

1.Strong global brand name and best club in Spain and Europe
2.Excellent marketing, global brand presence and high quality merchandising
3. Camp Nou, Barcelona has a seating capacity over around 100,000
4.Has the world’s best players playing for their team
5.Unicef, Nike, Qatar Foundation are associated brands with Barcelona FC

Barcelona Football Club Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Barcelona Football Club SWOT Analysis:

1.Controversy in football matches and off-field player behavior
2.Lesser popular club as compared to English clubs


Barcelona Football Club Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Barcelona Football Club SWOT Analysis:

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity


Barcelona Football Club Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Barcelona Football Club are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Barcelona Football Club Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 9 competitors of Barcelona Football Club:

1. Liverpool

2. Chelsea

3. Arsenal

4. Manchester United

5. Real Madrid

6. AC Milan

7. Inter Milan

8. Bayern Munich

9. Juventus


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Barcelona Football Club. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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