Barcelona Football Club SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Futbol Club Barcelona

Football Club- Spain (La Liga)

Sports Teams and Events

Més que un club- English: More than a club

Barcelona have been the undisputed top team in Europe and are known for their perfect-finish football

Millions of people across the world who love to play or watch football

Men in the age group 15 and above globally

Brand Barcelona FC is more than a club to its fans and the game of football

Below are the Strengths in the SWOT Analysis of Barcelona Football Club:

1.Strong global brand name and best club in Spain and Europe
2.Excellent marketing, global brand presence and high quality merchandising
3. Camp Nou, Barcelona has a seating capacity over around 100,000
4.Has the world’s best players playing for their team
5.Unicef, Nike, Qatar Foundation are associated brands with Barcelona FC

Here are the weaknesses in the Barcelona Football Club SWOT Analysis:

1.Controversy in football matches and off-field player behavior
2.Lesser popular club as compared to English clubs

Following are the Opportunities in Barcelona Football Club SWOT Analysis:

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity

The threats in the SWOT Analysis of Barcelona Football Club are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Below are the top 9 Barcelona Football Club competitors:

1. Liverpool

2. Chelsea

3. Arsenal

4. Manchester United

5. Real Madrid

6. AC Milan

7. Inter Milan

8. Bayern Munich

9. Juventus