Barcelona Football Club SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 22129

SWOT analysis of Barcelona Football Club analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Barcelona Football Club SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Barcelona Football Club to benchmark its business & performance as compared to the competitors and industry. Barcelona Football Club is one of the leading brands in the sports teams and events sector. The table below also lists the top Barcelona Football Club competitors and elaborates Barcelona Football Club market segmentation, target group, positioning & Unique Selling Proposition (USP).

Barcelona Football Club SWOT, Competitors, Marketing STP & Brand analysis Table
Barcelona Football Club Brand Analysis
Parent Company

Futbol Club Barcelona


Football Club- Spain (La Liga)


Sports Teams and Events

Tagline/ Slogan

Més que un club- English: More than a club


Barcelona have been the undisputed top team in Europe and are known for their perfect-finish football

Barcelona Football Club STP

Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally


Brand Barcelona FC is more than a club to its fans and the game of football

Barcelona Football Club SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Barcelona Football Club. Strengths are:

1.Strong global brand name and best club in Spain and Europe
2.Excellent marketing, global brand presence and high quality merchandising
3. Camp Nou, Barcelona has a seating capacity over around 100,000
4.Has the world’s best players playing for their team
5.Unicef, Nike, Qatar Foundation are associated brands with Barcelona FC


Here are the weaknesses in the Barcelona Football Club SWOT Analysis:

1.Controversy in football matches and off-field player behavior
2.Lesser popular club as compared to English clubs


Following are the Opportunities in Barcelona Football Club SWOT Analysis:

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity


The threats in the SWOT Analysis of Barcelona Football Club are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Barcelona Football Club Competition

Below are the top 9 Barcelona Football Club competitors:

1. Liverpool

2. Chelsea

3. Arsenal

4. Manchester United

5. Real Madrid

6. AC Milan

7. Inter Milan

8. Bayern Munich

9. Juventus

The brandguide table above concludes the Barcelona Football Club SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Barcelona Football Club. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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