Barcelona Football Club SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Barcelona Football Club analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Barcelona Football Club SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Barcelona Football Club to benchmark its business & performance as compared to the competitors and industry. As of 2020, Barcelona Football Club is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Barcelona Football Club competitors and includes Barcelona Football Club target market, segmentation, positioning & Unique Selling Proposition (USP).

Barcelona Football Club SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Barcelona Football Club Brand Analysis
Parent Company

Futbol Club Barcelona


Football Club- Spain (La Liga)


Sports Teams and Events

Tagline/ Slogan

Més que un club- English: More than a club


Barcelona have been the undisputed top team in Europe and are known for their perfect-finish football

Barcelona Football Club STP
Barcelona Football Club Segmentation

Millions of people across the world who love to play or watch football

Barcelona Football Club Target Market

Men in the age group 15 and above globally

Barcelona Football Club Positioning

Brand Barcelona FC is more than a club to its fans and the game of football

Barcelona Football Club SWOT Analysis
Barcelona Football Club Strengths

Below are the Strengths in the SWOT Analysis of Barcelona Football Club:

1.Strong global brand name and best club in Spain and Europe
2.Excellent marketing, global brand presence and high quality merchandising
3. Camp Nou, Barcelona has a seating capacity over around 100,000
4.Has the world’s best players playing for their team
5.Unicef, Nike, Qatar Foundation are associated brands with Barcelona FC

Barcelona Football Club Weaknesses

Here are the weaknesses in the Barcelona Football Club SWOT Analysis:

1.Controversy in football matches and off-field player behavior
2.Lesser popular club as compared to English clubs

Barcelona Football Club Opportunities

Following are the Opportunities in Barcelona Football Club SWOT Analysis:

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity

Barcelona Football Club Threats

The threats in the SWOT Analysis of Barcelona Football Club are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Barcelona Football Club Competition

Below are the top 9 Barcelona Football Club competitors:

1. Liverpool

2. Chelsea

3. Arsenal

4. Manchester United

5. Real Madrid

6. AC Milan

7. Inter Milan

8. Bayern Munich

9. Juventus

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Barcelona Football Club. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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