Barcelona Football Club SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 21033
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SWOT Analysis of Barcelona Football Club with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Barcelona Football Club

Parent Company

Futbol Club Barcelona

Category

Football Club- Spain (La Liga)

Sector

Sports Teams and Events

Tagline/ Slogan

Més que un club- English: More than a club

USP

Barcelona have been the undisputed top team in Europe and are known for their perfect-finish football

Barcelona Football Club STP

Segment

Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally

Positioning

Brand Barcelona FC is more than a club to its fans and the game of football

Barcelona Football Club SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Barcelona Football Club. Strengths are:

1.Strong global brand name and best club in Spain and Europe
2.Excellent marketing, global brand presence and high quality merchandising
3. Camp Nou, Barcelona has a seating capacity over around 100,000
4.Has the world’s best players playing for their team
5.Unicef, Nike, Qatar Foundation are associated brands with Barcelona FC

Weaknesses

Here are the weaknesses of Barcelona Football Club :

1.Controversy in football matches and off-field player behavior
2.Lesser popular club as compared to English clubs

Opportunities

Following are the Opportunities of Barcelona Football Club :

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity

Threats

The threats of Barcelona Football Club are as mentioned :

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Barcelona Football Club Competition

Competitors

1.Arsenal

2.Chelsea

3.Liverpool

4.Manchester United

5.Real Madrid

6.AC Milan

7.Inter Milan

8.Bayern Munich
9.Juventus


The brandguide table above concludes the Barcelona Football Club SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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