AC Milan SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of AC Milan analyses the brand/company with its strengths, weaknesses, opportunities & threats. In AC Milan SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AC Milan to benchmark its business & performance as compared to the competitors and industry. As of 2020, AC Milan is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top AC Milan competitors and includes AC Milan target market, segmentation, positioning & Unique Selling Proposition (USP).

AC Milan SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
AC Milan Brand Analysis
Parent Company

Associazione Calcio Milan


Football Club- Italy (Serie A)


Sports Teams and Events

Tagline/ Slogan

Forza Milan


Italy’s best football clubs with popular  football stars

AC Milan STP
AC Milan Segmentation

Millions of people across the world who love to play or watch football

AC Milan Target Market

Men in the age group 15 and above globally

AC Milan Positioning

One of the most consistent and top Italian clubs

AC Milan SWOT Analysis
AC Milan Strengths

Below are the Strengths in the SWOT Analysis of AC Milan:

1.Strong brand name in Italy
2.Excellent marketing and high quality merchandising in Europe
3.It has been associated with sponsors like Adidas, Bwin, Fly Emirates, Opel, Lotto
4.San Siro stadium has a capacity of over 80,000 spectators

5.Hasn’t been able to win international trophies recently

AC Milan Weaknesses

Here are the weaknesses in the AC Milan SWOT Analysis:

1.Less popular football club as compared to other top English and Spanish clubs
2.Over dependence on Italian players affects global brand
3.Lesser brand visibility and presence in the global market

AC Milan Opportunities

Following are the Opportunities in AC Milan SWOT Analysis:

1.Tapping global fan bases like India, China
2.More advertising and brand visibility would help build on brand equity

AC Milan Threats

The threats in the SWOT Analysis of AC Milan are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

AC Milan Competition

Below are the top 9 AC Milan competitors:

1. Liverpool

2. Chelsea

3. Arsenal

4. Barcelona Football Club

5. Real Madrid

6. Manchester United

7. Inter Milan

8. Bayern Munich

9. Juventus

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AC Milan. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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