AC Milan SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 6346

SWOT analysis of AC Milan analyses the brand/company with its strengths, weaknesses, opportunities & threats. In AC Milan SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AC Milan to benchmark its business & performance as compared to the competitors and industry. AC Milan is one of the leading brands in the sports teams and events sector. The table below also lists the top AC Milan competitors and elaborates AC Milan market segmentation, target group, positioning & Unique Selling Proposition (USP).

AC Milan SWOT, Competitors, Marketing STP & Brand analysis Table
AC Milan Brand Analysis
Parent Company

Associazione Calcio Milan


Football Club- Italy (Serie A)


Sports Teams and Events

Tagline/ Slogan

Forza Milan


Italy’s best football clubs with popular  football stars

AC Milan STP

Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally


One of the most consistent and top Italian clubs

AC Milan SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of AC Milan. Strengths are:

1.Strong brand name in Italy
2.Excellent marketing and high quality merchandising in Europe
3.It has been associated with sponsors like Adidas, Bwin, Fly Emirates, Opel, Lotto
4.San Siro stadium has a capacity of over 80,000 spectators

5.Hasn’t been able to win international trophies recently


Here are the weaknesses in the AC Milan SWOT Analysis:

1.Less popular football club as compared to other top English and Spanish clubs
2.Over dependence on Italian players affects global brand
3.Lesser brand visibility and presence in the global market


Following are the Opportunities in AC Milan SWOT Analysis:

1.Tapping global fan bases like India, China
2.More advertising and brand visibility would help build on brand equity


The threats in the SWOT Analysis of AC Milan are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

AC Milan Competition

Below are the top 9 AC Milan competitors:

1. Liverpool

2. Chelsea

3. Arsenal

4. Barcelona Football Club

5. Real Madrid

6. Manchester United

7. Inter Milan

8. Bayern Munich

9. Juventus

The brandguide table above concludes the AC Milan SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AC Milan. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin