AC Milan SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of AC Milan analyses the brand by its strengths, weaknesses, opportunities & threats. In AC Milan SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AC Milan to benchmark its business & performance as compared to the competitors. AC Milan is one of the leading brands in the sports teams and events sector.

The article below lists the AC Milan SWOT (Strengths, Weaknesses, Opportunities, Threats), top AC Milan competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About AC Milan

AC Milan Overview
Parent Company

Associazione Calcio Milan

Category

Football Club- Italy (Serie A)

Sector

Sports Teams and Events

Tagline/ Slogan

Forza Milan

USP

Italy’s best football clubs with popular  football stars

AC Milan STP
Segmentation

Millions of people across the world who love to play or watch football

Target Market

Men in the age group 15 and above globally

Positioning

One of the most consistent and top Italian clubs

SWOT Analysis of AC Milan

For AC Milan, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the AC Milan SWOT Analysis:

AC Milan Strengths

The strengths of AC Milan looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of AC Milan :

1.Strong brand name in Italy
2.Excellent marketing and high quality merchandising in Europe
3.It has been associated with sponsors like Adidas, Bwin, Fly Emirates, Opel, Lotto
4.San Siro stadium has a capacity of over 80,000 spectators

5.Hasn’t been able to win international trophies recently

AC Milan Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the AC Milan SWOT Analysis:

1.Less popular football club as compared to other top English and Spanish clubs
2.Over dependence on Italian players affects global brand
3.Lesser brand visibility and presence in the global market


AC Milan Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in AC Milan SWOT Analysis:

1.Tapping global fan bases like India, China
2.More advertising and brand visibility would help build on brand equity


AC Milan Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of AC Milan are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

AC Milan Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 9 competitors of AC Milan:

1. Liverpool

2. Chelsea

3. Arsenal

4. Barcelona Football Club

5. Real Madrid

6. Manchester United

7. Inter Milan

8. Bayern Munich

9. Juventus


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AC Milan. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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