AC Milan SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 5457

SWOT Analysis of AC Milan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AC Milan

Parent Company

Associazione Calcio Milan


Football Club- Italy (Serie A)


Sports Teams and Events

Tagline/ Slogan

Forza Milan


Italy’s best football clubs with popular  football stars

AC Milan STP


Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally


One of the most consistent and top Italian clubs

AC Milan SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of AC Milan :

1.Strong brand name in Italy
2.Excellent marketing and high quality merchandising in Europe
3.It has been associated with sponsors like Adidas, Bwin, Fly Emirates, Opel, Lotto
4.San Siro stadium has a capacity of over 80,000 spectators

5.Hasn’t been able to win international trophies recently


1.Less popular football club as compared to other top English and Spanish clubs
2.Over dependence on Italian players affects global brand
3.Lesser brand visibility and presence in the global market


1.Tapping global fan bases like India, China
2.More advertising and brand visibility would help build on brand equity


1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

AC Milan Competition





4.Barcelona Football Club

5.Real Madrid

6.Manchester United

7.Inter Milan

8.Bayern Munich

The brandguide table above concludes the AC Milan SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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