Bayern Munich SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 6105

SWOT Analysis of Bayern Munich with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bayern Munich

Parent Company

Fußball-Club Bayern München e. V.


Football Club- Germany (Bundes Liga)


Sports Teams and Events

Tagline/ Slogan

Deutscher Rekordmeister (English- German Champions)


Most successful football club in Germany

Bayern Munich STP


Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally


Germany’s top football club having the best football players

Bayern Munich SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bayern Munich :

1.Strong global brand name
2.Excellent marketing and high quality merchandising
3.Allianz Arena has a seating capacity of around 70,000
4.It has been associated with global brand names like Adidas, Samsung, Coca Cola, Lufthansa, Telekom, Audi
5.Bayern is a membership-based club with 162,187 members.


1.Less popular football club as compared to other top English and Spanish clubs
2.Over dependence on Germany players affects global brand
3.Lesser brand visibility and presence in the global market


1.Tapping global fan bases like India, China
2.More advertising and brand visibility would help build on brand equity


1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Bayern Munich Competition





4.Barcelona Football Club

5.Real Madrid

6.AC Milan

7.Inter Milan

8.Manchester United

The brandguide table above concludes the Bayern Munich SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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