SWOT Analysis of Bayern Munich with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Bayern Munich |
|
Parent Company |
Fußball-Club Bayern München e. V. |
Category |
Football Club- Germany (Bundes Liga) |
Sector |
|
Tagline/ Slogan |
Deutscher Rekordmeister (English- German Champions) |
USP |
Most successful football club in Germany |
Bayern Munich STP |
|
Segment |
Millions of people across the world who love to play or watch football |
Target Group |
Men in the age group 15 and above globally |
Positioning |
Germany’s top football club having the best football players |
Bayern Munich SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bayern Munich : 1.Strong global brand name |
Weaknesses |
1.Less popular football club as compared to other top English and Spanish clubs |
Opportunities |
1.Tapping global fan bases like India, China |
Threats |
1.Other top clubs buying out good players 3.Financial debts incurred due to expensive player transfers |
Bayern Munich Competition |
|
Competitors |
1.Arsenal 2.Chelsea 6.AC Milan |
The brandguide table above concludes the Bayern Munich SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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