Bayern Munich SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Fußball-Club Bayern München e. V.

Football Club- Germany (Bundes Liga)

Sports Teams and Events

Deutscher Rekordmeister (English- German Champions)

Most successful football club in Germany

Millions of people across the world who love to play or watch football

Men in the age group 15 and above globally

Germany’s top football club having the best football players

Below are the Strengths in the SWOT Analysis of Bayern Munich:

1.Strong global brand name
2.Excellent marketing and high quality merchandising
3.Allianz Arena has a seating capacity of around 70,000
4.It has been associated with global brand names like Adidas, Samsung, Coca Cola, Lufthansa, Telekom, Audi
5.Bayern is a membership-based club with 162,187 members.

Here are the weaknesses in the Bayern Munich SWOT Analysis:

1.Less popular football club as compared to other top English and Spanish clubs
2.Over dependence on Germany players affects global brand
3.Lesser brand visibility and presence in the global market

Following are the Opportunities in Bayern Munich SWOT Analysis:

1.Tapping global fan bases like India, China
2.More advertising and brand visibility would help build on brand equity

The threats in the SWOT Analysis of Bayern Munich are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Below are the top 9 Bayern Munich competitors:

1. Liverpool

2. Chelsea

3. Arsenal

4. Barcelona Football Club

5. Real Madrid

6. AC Milan

7. Inter Milan

8. Manchester United

9. Juventus