Published in Sports Teams and Events category by MBA Skool Team
Bayern Munich is one of the leading brands in the sports teams and events sector. Bayern Munich SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bayern Munich:
Excellent marketing and high quality merchandising
Allianz Arena has a seating capacity of around 70,000
It has been associated with global brand names like Adidas, Samsung, Coca Cola, Lufthansa, Telekom, Audi
Bayern is a membership-based club with 162,187 members.
Above are the strengths in the SWOT Analysis of Bayern Munich. The strengths of Bayern Munich looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bayern Munich Weaknesses
Less popular football club as compared to other top English and Spanish clubs
Over dependence on Germany players affects global brand
Lesser brand visibility and presence in the global market
These were the weaknesses in the Bayern Munich SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bayern Munich Opportunities
Tapping global fan bases like India, China
More advertising and brand visibility would help build on brand equity
Above we covered the opportunities in Bayern Munich SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bayern Munich Threats
Other top clubs buying out good players
Internal problemsbetween players and management
Financial debts incurred due to expensive player transfers
The threats in the SWOT Analysis of Bayern Munich are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Deutscher Rekordmeister (English- German Champions)
Most successful football club in Germany
Bayern Munich STP
Millions of people across the world who love to play or watch football
Men in the age group 15 and above globally
Germany’s top football club having the best football players
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