Bayern Munich SWOT Analysis, Competitors & USP

Bayern Munich

Parent Company

Fußball-Club Bayern München e. V.

Category

Football Club- Germany (Bundes Liga)

Sector

Sports Teams and Events

Tagline/ Slogan

Deutscher Rekordmeister (English- German Champions)

USP

Most successful football club in Germany

Bayern Munich STP

Segment

Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally

Positioning

Germany’s top football club having the best football players

Bayern Munich SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bayern Munich. Strengths are:

1.Strong global brand name
2.Excellent marketing and high quality merchandising
3.Allianz Arena has a seating capacity of around 70,000
4.It has been associated with global brand names like Adidas, Samsung, Coca Cola, Lufthansa, Telekom, Audi
5.Bayern is a membership-based club with 162,187 members.

Weaknesses

Here are the weaknesses in the Bayern Munich SWOT Analysis:

1.Less popular football club as compared to other top English and Spanish clubs
2.Over dependence on Germany players affects global brand
3.Lesser brand visibility and presence in the global market

Opportunities

Following are the Opportunities in Bayern Munich SWOT Analysis:

1.Tapping global fan bases like India, China
2.More advertising and brand visibility would help build on brand equity

Threats

The threats in the SWOT Analysis of Bayern Munich are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Bayern Munich Competition

Competitors

Below are the top 9 Bayern Munich competitors:

1. Liverpool

2. Chelsea

3. Arsenal

4. Barcelona Football Club

5. Real Madrid

6. AC Milan

7. Inter Milan

8. Manchester United

9. Juventus