Bayern Munich SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Bayern Munich SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bayern Munich, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Bayern Munich is one of the leading brands in the sports teams and events sector. The article below lists the Bayern Munich SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Bayern Munich

For Bayern Munich, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bayern Munich Strengths

The strengths of Bayern Munich looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Bayern Munich :

1.Strong global brand name
2.Excellent marketing and high quality merchandising
3.Allianz Arena has a seating capacity of around 70,000
4.It has been associated with global brand names like Adidas, Samsung, Coca Cola, Lufthansa, Telekom, Audi
5.Bayern is a membership-based club with 162,187 members.

Bayern Munich Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bayern Munich SWOT Analysis:

1.Less popular football club as compared to other top English and Spanish clubs
2.Over dependence on Germany players affects global brand
3.Lesser brand visibility and presence in the global market

Bayern Munich Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bayern Munich SWOT Analysis:

1.Tapping global fan bases like India, China
2.More advertising and brand visibility would help build on brand equity

Bayern Munich Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bayern Munich are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Bayern Munich Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 9 competitors of Bayern Munich:

1. Liverpool

2. Chelsea

3. Arsenal

4. Barcelona Football Club

5. Real Madrid

6. AC Milan

7. Inter Milan

8. Manchester United

9. Juventus

Hence this concludes the Bayern Munich SWOT analysis.

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About Bayern Munich

Bayern Munich Overview
Parent Company

Fußball-Club Bayern München e. V.


Football Club- Germany (Bundes Liga)


Sports Teams and Events

Tagline/ Slogan

Deutscher Rekordmeister (English- German Champions)


Most successful football club in Germany

Bayern Munich STP

Millions of people across the world who love to play or watch football

Target Market

Men in the age group 15 and above globally


Germany’s top football club having the best football players

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Bayern Munich. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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