Bayern Munich SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 7162

SWOT analysis of Bayern Munich analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bayern Munich SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bayern Munich to benchmark its business & performance as compared to the competitors and industry. Bayern Munich is one of the leading brands in the sports teams and events sector. The table below also lists the top Bayern Munich competitors and elaborates Bayern Munich market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bayern Munich SWOT, Competitors, Marketing STP & Brand analysis Table
Bayern Munich Brand Analysis
Parent Company

Fußball-Club Bayern München e. V.


Football Club- Germany (Bundes Liga)


Sports Teams and Events

Tagline/ Slogan

Deutscher Rekordmeister (English- German Champions)


Most successful football club in Germany

Bayern Munich STP

Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally


Germany’s top football club having the best football players

Bayern Munich SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bayern Munich. Strengths are:

1.Strong global brand name
2.Excellent marketing and high quality merchandising
3.Allianz Arena has a seating capacity of around 70,000
4.It has been associated with global brand names like Adidas, Samsung, Coca Cola, Lufthansa, Telekom, Audi
5.Bayern is a membership-based club with 162,187 members.


Here are the weaknesses in the Bayern Munich SWOT Analysis:

1.Less popular football club as compared to other top English and Spanish clubs
2.Over dependence on Germany players affects global brand
3.Lesser brand visibility and presence in the global market


Following are the Opportunities in Bayern Munich SWOT Analysis:

1.Tapping global fan bases like India, China
2.More advertising and brand visibility would help build on brand equity


The threats in the SWOT Analysis of Bayern Munich are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Bayern Munich Competition

Below are the top 9 Bayern Munich competitors:

1. Liverpool

2. Chelsea

3. Arsenal

4. Barcelona Football Club

5. Real Madrid

6. AC Milan

7. Inter Milan

8. Manchester United

9. Juventus

The brandguide table above concludes the Bayern Munich SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bayern Munich. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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