Bayern Munich SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Bayern Munich analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bayern Munich SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bayern Munich to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bayern Munich is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bayern Munich competitors and includes Bayern Munich target market, segmentation, positioning & Unique Selling Proposition (USP).

Bayern Munich SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bayern Munich Brand Analysis
Parent Company

Fußball-Club Bayern München e. V.


Football Club- Germany (Bundes Liga)


Sports Teams and Events

Tagline/ Slogan

Deutscher Rekordmeister (English- German Champions)


Most successful football club in Germany

Bayern Munich STP
Bayern Munich Segmentation

Millions of people across the world who love to play or watch football

Bayern Munich Target Market

Men in the age group 15 and above globally

Bayern Munich Positioning

Germany’s top football club having the best football players

Bayern Munich SWOT Analysis
Bayern Munich Strengths

Below are the Strengths in the SWOT Analysis of Bayern Munich:

1.Strong global brand name
2.Excellent marketing and high quality merchandising
3.Allianz Arena has a seating capacity of around 70,000
4.It has been associated with global brand names like Adidas, Samsung, Coca Cola, Lufthansa, Telekom, Audi
5.Bayern is a membership-based club with 162,187 members.

Bayern Munich Weaknesses

Here are the weaknesses in the Bayern Munich SWOT Analysis:

1.Less popular football club as compared to other top English and Spanish clubs
2.Over dependence on Germany players affects global brand
3.Lesser brand visibility and presence in the global market

Bayern Munich Opportunities

Following are the Opportunities in Bayern Munich SWOT Analysis:

1.Tapping global fan bases like India, China
2.More advertising and brand visibility would help build on brand equity

Bayern Munich Threats

The threats in the SWOT Analysis of Bayern Munich are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Bayern Munich Competition

Below are the top 9 Bayern Munich competitors:

1. Liverpool

2. Chelsea

3. Arsenal

4. Barcelona Football Club

5. Real Madrid

6. AC Milan

7. Inter Milan

8. Manchester United

9. Juventus

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bayern Munich. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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