Roger Communications SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Roger Communications SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Roger Communications, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Roger Communications to benchmark its business & performance as compared to the competitors, and make strategic improvements. Roger Communications is one of the leading brands in the telecom service providers sector.

The article below lists the Roger Communications SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Roger Communications SWOT Analysis:

SWOT Analysis of Roger Communications

For Roger Communications, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Roger Communications Strengths

The strengths of Roger Communications looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Roger Communications :

1. Diversified Business Operations across media, sports & telecom
2. Improved Financial Performance from telecom and media assets
3. Huge Operational and Customer Base – being the largest of wireless providers and publishers in Canada
4. Strategic Initiatives like new services, diversification etc
5. Its one of the top companies in Canada with over 9 million mobile and approx 4 million TV subscribers

Roger Communications Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Roger Communications SWOT Analysis:

1. Limited global presence as compared to a few other players
2. Over-dependence on the Canadian market, which is peaking saturation

Roger Communications Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Roger Communications SWOT Analysis:

1. Growth in Telecommunications Services across the region
2. Launch of First Wi-Fi Smartphone Service in Canada helping in market capture

Roger Communications Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Roger Communications are as mentioned:

1. Regulatory Changes in the region
2. Wireless Number Portability Execution causing customer flow
3. Rapid Technological Changes with respect to wireless telephony

4. High Competitive Pressure from BCE and others

Roger Communications Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Roger Communications:

1.BCE (Bell Canada Enterprises)

Hence this concludes the Roger Communications SWOT analysis.

Continue reading more about the brand/company.

About Roger Communications

Roger Communications Overview
Parent Company

Rogers Communications Inc


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Creating World-Leading Internet Experiences


One of Canada's largest communications companies

Roger Communications STP

Wireless voice and data communications services, cable television services along with high-speed Internet access, telephony services, and video retailing. Also radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment.

Target Market

National provider of voice communications services, data networking, and broadband Internet connectivity to small, medium and large businesses as well as individual users. Also has media business and are cable TV providers


Canada's largest wireless communications services provider & Canada's largest publishing company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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