Roger Communications SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Roger Communications analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Roger Communications SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Roger Communications to benchmark its business & performance as compared to the competitors and industry. As of 2020, Roger Communications is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Roger Communications competitors and includes Roger Communications target market, segmentation, positioning & Unique Selling Proposition (USP).

Roger Communications SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Roger Communications Brand Analysis
Parent Company

Rogers Communications Inc

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Creating World-Leading Internet Experiences

USP

One of Canada's largest communications companies

Roger Communications STP
Roger Communications Segmentation

Wireless voice and data communications services, cable television services along with high-speed Internet access, telephony services, and video retailing. Also radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment.

Roger Communications Target Market

National provider of voice communications services, data networking, and broadband Internet connectivity to small, medium and large businesses as well as individual users. Also has media business and are cable TV providers

Roger Communications Positioning

Canada's largest wireless communications services provider & Canada's largest publishing company

Roger Communications SWOT Analysis
Roger Communications Strengths

Below are the Strengths in the SWOT Analysis of Roger Communications:

1. Diversified Business Operations across media, sports & telecom
2. Improved Financial Performance from telecom and media assets
3. Huge Operational and Customer Base – being the largest of wireless providers and publishers in Canada
4. Strategic Initiatives like new services, diversification etc
5. Its one of the top companies in Canada with over 9 million mobile and approx 4 million TV subscribers

Roger Communications Weaknesses

Here are the weaknesses in the Roger Communications SWOT Analysis:

1. Limited global presence as compared to a few other players
2. Over-dependence on the Canadian market, which is peaking saturation

Roger Communications Opportunities

Following are the Opportunities in Roger Communications SWOT Analysis:

1. Growth in Telecommunications Services across the region
2. Launch of First Wi-Fi Smartphone Service in Canada helping in market capture

Roger Communications Threats

The threats in the SWOT Analysis of Roger Communications are as mentioned:

1. Regulatory Changes in the region
2. Wireless Number Portability Execution causing customer flow
3. Rapid Technological Changes with respect to wireless telephony

4. High Competitive Pressure from BCE and others

Roger Communications Competition
Competitors

Below are the top 3 Roger Communications competitors:

1.BCE (Bell Canada Enterprises)
2.Telus
3.MTS


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Roger Communications. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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