Roger Communications SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 9415

SWOT Analysis of Roger Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Roger Communications

Parent Company

Rogers Communications Inc


Mobile Service Provider



Tagline/ Slogan

Creating World-Leading Internet Experiences


One of Canada's largest communications companies



Wireless voice and data communications services, cable television services along with high-speed Internet access, telephony services, and video retailing. Also radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment.

Target Group

National provider of voice communications services, data networking, and broadband Internet connectivity to small, medium and large businesses as well as individual users. Also has media business and are cable TV providers


Canada's largest wireless communications services provider & Canada's largest publishing company

SWOT Analysis


1. Diversified Business Operations across media, sports & telecom
2. Improved Financial Performance from telecom and media assets
3. Huge Operational and Customer Base – being the largest of wireless providers and publishers in Canada
4. Strategic Initiatives like new services, diversification etc
5. Its one of the top companies in Canada with over 9 million mobile and approx 4 million TV subscribers


1. Limited global presence as compared to a few other players
2. Over-dependence on the Canadian market, which is peaking saturation


1. Growth in Telecommunications Services across the region
2. Launch of First Wi-Fi Smartphone Service in Canada helping in market capture


1. Regulatory Changes in the region
2. Wireless Number Portability Execution causing customer flow
3. Rapid Technological Changes with respect to wireless telephony

4. High Competitive Pressure from BCE and others



1.BCE (Bell Canada Enterprises)

The table above concludes the Roger Communications SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Roger Communications. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: