Roger Communications SWOT Analysis, Competitors & USP
SWOT analysis of Roger Communications analyses the brand by its strengths, weaknesses, opportunities & threats. In Roger Communications SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Roger Communications to benchmark its business & performance as compared to the competitors. Roger Communications is one of the leading brands in the telecom service providers sector.
The table below lists the Roger Communications SWOT (Strengths, Weaknesses, Opportunities, Threats), top Roger Communications competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Roger Communications Brand Analysis | |
|---|---|
| Parent Company |
Rogers Communications Inc |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
Creating World-Leading Internet Experiences |
| USP |
One of Canada's largest communications companies |
| Roger Communications STP | |
| Segment |
Wireless voice and data communications services, cable television services along with high-speed Internet access, telephony services, and video retailing. Also radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment. |
| Target Group |
National provider of voice communications services, data networking, and broadband Internet connectivity to small, medium and large businesses as well as individual users. Also has media business and are cable TV providers |
| Positioning |
Canada's largest wireless communications services provider & Canada's largest publishing company |
| SWOT Analysis of Roger Communications | |
| Roger Communications Strengths |
Below are the Strengths in the SWOT Analysis of Roger Communications: 1. Diversified Business Operations across media, sports & telecom |
| Roger Communications Weaknesses |
Here are the weaknesses in the Roger Communications SWOT Analysis: 1. Limited global presence as compared to a few other players |
| Roger Communications Opportunities |
Following are the Opportunities in Roger Communications SWOT Analysis: 1. Growth in Telecommunications Services across the region |
| Roger Communications Threats |
The threats in the SWOT Analysis of Roger Communications are as mentioned: 1. Regulatory Changes in the region 4. High Competitive Pressure from BCE and others |
| Roger Communications Competition | |
| Roger Communications Competitors |
Below are the top 3 competitors of Roger Communications: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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