Published in Telecom Service Providers category by MBA Skool Team
Tata Indicom is one of the leading brands in the telecom service providers sector. Tata Indicom SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tata Indicom:
Tata Indicom used celebrity brand ambassadors for its marketing
Ability to attract customers with various plans
Tata Indicom was one of the first to focus on internet plans for customers
Above are the strengths in the SWOT Analysis of Tata Indicom. The strengths of Tata Indicom looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tata Indicom Weaknesses
Price competition from leading players means limited market share of Tata Indicom
Untapped rural market and data market to boost its market share
These were the weaknesses in the Tata Indicom SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tata Indicom Opportunities
Fast expanding cellular market can be captured by Tata Indicom
Latest and low cost technology
Can leverage the strong Tata brand to acquire new customers
Above we covered the opportunities in Tata Indicom SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Tata Indicom Threats
Competitors low price offering can reduce margins and business of Tata Indicom
Limited brand awareness and marketing as compared to leading telecom players
Mobile number portability can lead to decline in customer base
The threats in the SWOT Analysis of Tata Indicom are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Multitasking functions and schemes given by Tata Indicom
Tata Indicom STP
People looking for good mobile network and services
Urban and semi urban individuals
Telecom service provider backed by Tata Group
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