Tata Indicom SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Tata Indicom analyses the brand by its strengths, weaknesses, opportunities & threats. In Tata Indicom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Indicom to benchmark its business & performance as compared to the competitors. Tata Indicom is one of the leading brands in the telecom service providers sector.

The article below lists the Tata Indicom SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Tata Indicom SWOT Analysis:

SWOT Analysis of Tata Indicom

For Tata Indicom, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Tata Indicom Strengths

The strengths of Tata Indicom looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tata Indicom :

1.Flexible plans are offered by Tata Indicom
2.Good advertising and brand visibility
3.Tata Indicom used celebrity brand ambassadors for its marketing 
4.Ability to attract customers with various plans
5.Tata Indicom was one of the first to focus on internet plans for customers

Tata Indicom Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tata Indicom SWOT Analysis:

1.Price competition from leading players means limited market share of Tata Indicom
2.Untapped rural market and data market to boost its market share


Tata Indicom Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tata Indicom SWOT Analysis:

1.Fast expanding cellular market can be captured by Tata Indicom
2.Latest and low cost technology

3. Can leverage the strong Tata brand to acquire new customers

Tata Indicom Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tata Indicom are as mentioned:

1.Competitors low price offering can reduce margins and business of Tata Indicom
2. Limited brand awareness and marketing as compared to leading telecom players
3.Mobile number portability can lead to decline in customer base


Tata Indicom Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 11 competitors of Tata Indicom:

1.Reliance Jio

2.Idea

3.Vodafone

4.Tata Docomo

5.Reliance Communications

6.MTNL

7.BSNL

8.Uninor

9.Airtel

10.Virgin Mobile

11.Aircel

Hence this concludes the Tata Indicom SWOT analysis.

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About Tata Indicom

Tata Indicom Overview
Parent Company

Tata

Category

Mobile service provider

Sector

Telecom Service Providers

Tagline/ Slogans

Business Without Limits

USP

Multitasking functions and schemes given by Tata Indicom

Tata Indicom STP
Segmentation

People looking for good mobile network and services

Target Market

Urban and semi urban individuals

Positioning

Telecom service provider backed by Tata Group


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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