Tata Indicom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Tata Indicom analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tata Indicom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Indicom to benchmark its business & performance as compared to the competitors and industry. As of 2020, Tata Indicom is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tata Indicom competitors and includes Tata Indicom target market, segmentation, positioning & Unique Selling Proposition (USP).

Tata Indicom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tata Indicom Brand Analysis
Parent Company

Tata

Category

Mobile service provider

Sector

Telecom Service Providers

Tagline/ Slogans

Business Without Limits

USP

Multitasking functions and schemes given by Tata Indicom

Tata Indicom STP
Tata Indicom Segmentation

People looking for good mobile network and services

Tata Indicom Target Market

Urban and semi urban individuals

Tata Indicom Positioning

Telecom service provider backed by Tata Group

Tata Indicom SWOT Analysis
Tata Indicom Strengths

Below are the Strengths in the SWOT Analysis of Tata Indicom:

1.Flexible plans are offered by Tata Indicom
2.Good advertising and brand visibility
3.Tata Indicom used celebrity brand ambassadors for its marketing 
4.Ability to attract customers with various plans
5.Tata Indicom was one of the first to focus on internet plans for customers

Tata Indicom Weaknesses

Here are the weaknesses in the Tata Indicom SWOT Analysis:

1.Price competition from leading players means limited market share of Tata Indicom
2.Untapped rural market and data market to boost its market share

Tata Indicom Opportunities

Following are the Opportunities in Tata Indicom SWOT Analysis:

1.Fast expanding cellular market can be captured by Tata Indicom
2.Latest and low cost technology

3. Can leverage the strong Tata brand to acquire new customers

Tata Indicom Threats

The threats in the SWOT Analysis of Tata Indicom are as mentioned:

1.Competitors low price offering can reduce margins and business of Tata Indicom
2. Limited brand awareness and marketing as compared to leading telecom players
3.Mobile number portability can lead to decline in customer base

Tata Indicom Competition
Competitors

Below are the top 11 Tata Indicom competitors:

1.Reliance Jio

2.Idea

3.Vodafone

4.Tata Docomo

5.Reliance Communications

6.MTNL

7.BSNL

8.Uninor

9.Airtel

10.Virgin Mobile

11.Aircel


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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