MTS SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

MTS SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of MTS, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MTS to benchmark its business & performance as compared to the competitors, and make strategic improvements. MTS is one of the leading brands in the telecom service providers sector.

The article below lists the MTS SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the MTS SWOT Analysis:

SWOT Analysis of MTS

For MTS, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

MTS Strengths

The strengths of MTS looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of MTS :

1.Extending offerings like fixed broadband, pay tv, content and entertainment services
2.Strong brand name and visibility

MTS Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the MTS SWOT Analysis:

1.Only CDMA; no GSM
2.Lacking efficient global operations

MTS Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in MTS SWOT Analysis:

1.Extending market to different countries
2.Tapping newer markets

MTS Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of MTS are as mentioned:

1.Licensing considering regulations for international entrant
2.Mobile Number portability

Hence this concludes the MTS SWOT analysis.

Continue reading more about the brand/company.

About MTS

MTS Overview
Parent Company



Mobile service provider


Telecom Service Providers

Tagline/ Slogans

A step ahead


Named as one of the brands and Top 100 Most Powerful Brands


Middle and upper middle class

Target Market

Residence, students, housewives, working professionals


One of the best

MTS Competitors


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to MTS. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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