MTS SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 4904

SWOT analysis of MTS analyses the brand/company with its strengths, weaknesses, opportunities & threats. In MTS SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MTS to benchmark its business & performance as compared to the competitors and industry. MTS is one of the leading brands in the telecom service providers sector. The table below also lists the top MTS competitors and elaborates MTS market segmentation, target group, positioning & Unique Selling Proposition (USP).

MTS SWOT, Competitors, Marketing STP & Brand analysis Table
MTS Brand Analysis
Parent Company

MTS

Category

Mobile service provider

Sector

Telecom Service Providers

Tagline/ Slogans

A step ahead

USP

Named as one of the brands and Top 100 Most Powerful Brands

MTS STP
Segment

Middle and upper middle class

Target Group

Residence, students, housewives, working professionals

Positioning

One of the best

MTS SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of MTS. Strengths are:

1.Extending offerings like fixed broadband, pay tv, content and entertainment services
2.Strong brand name and visibility

Weaknesses

Here are the weaknesses in the MTS SWOT Analysis:

1.Only CDMA; no GSM
2.Lacking efficient global operations

Opportunities

Following are the Opportunities in MTS SWOT Analysis:

1.Extending market to different countries
2.Tapping newer markets

Threats

The threats in the SWOT Analysis of MTS are as mentioned:

1.Licensing considering regulations for international entrant
2.Mobile Number portability

MTS Competition
Competitors

1.Airtel
2.Vodafone
3.Idea

The brandguide table above concludes the MTS SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to MTS. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: