MTS SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 4904

SWOT analysis of MTS analyses the brand/company with its strengths, weaknesses, opportunities & threats. In MTS SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MTS to benchmark its business & performance as compared to the competitors and industry. MTS is one of the leading brands in the telecom service providers sector. The table below also lists the top MTS competitors and elaborates MTS market segmentation, target group, positioning & Unique Selling Proposition (USP).

MTS SWOT, Competitors, Marketing STP & Brand analysis Table
MTS Brand Analysis
Parent Company



Mobile service provider


Telecom Service Providers

Tagline/ Slogans

A step ahead


Named as one of the brands and Top 100 Most Powerful Brands


Middle and upper middle class

Target Group

Residence, students, housewives, working professionals


One of the best

MTS SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of MTS. Strengths are:

1.Extending offerings like fixed broadband, pay tv, content and entertainment services
2.Strong brand name and visibility


Here are the weaknesses in the MTS SWOT Analysis:

1.Only CDMA; no GSM
2.Lacking efficient global operations


Following are the Opportunities in MTS SWOT Analysis:

1.Extending market to different countries
2.Tapping newer markets


The threats in the SWOT Analysis of MTS are as mentioned:

1.Licensing considering regulations for international entrant
2.Mobile Number portability

MTS Competition


The brandguide table above concludes the MTS SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to MTS. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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