MTS SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of MTS analyses the brand/company with its strengths, weaknesses, opportunities & threats. In MTS SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MTS to benchmark its business & performance as compared to the competitors and industry. As of 2020, MTS is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top MTS competitors and includes MTS target market, segmentation, positioning & Unique Selling Proposition (USP).

MTS SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
MTS Brand Analysis
Parent Company



Mobile service provider


Telecom Service Providers

Tagline/ Slogans

A step ahead


Named as one of the brands and Top 100 Most Powerful Brands

MTS Segmentation

Middle and upper middle class

MTS Target Market

Residence, students, housewives, working professionals

MTS Positioning

One of the best

MTS SWOT Analysis
MTS Strengths

Below are the Strengths in the SWOT Analysis of MTS:

1.Extending offerings like fixed broadband, pay tv, content and entertainment services
2.Strong brand name and visibility

MTS Weaknesses

Here are the weaknesses in the MTS SWOT Analysis:

1.Only CDMA; no GSM
2.Lacking efficient global operations

MTS Opportunities

Following are the Opportunities in MTS SWOT Analysis:

1.Extending market to different countries
2.Tapping newer markets

MTS Threats

The threats in the SWOT Analysis of MTS are as mentioned:

1.Licensing considering regulations for international entrant
2.Mobile Number portability

MTS Competition


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to MTS. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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