Holiday Inn SWOT Analysis, Competitors & USP

Holiday Inn SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Holiday Inn, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Holiday Inn to benchmark its business & performance as compared to the competitors, and make strategic improvements. Holiday Inn is one of the leading brands in the tourism and hospitality sector.

The article below lists the Holiday Inn SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Holiday Inn SWOT Analysis:

SWOT Analysis of Holiday Inn

For Holiday Inn, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Holiday Inn Strengths

The strengths of Holiday Inn looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Holiday Inn :

1. High brand recall and visibility due to excellent advertising
2. Over 1200 hotels worldwide
3. Entering new markets across continents
4. Parent company has a high brand value as well

5. Offers a range of hotels to choose from
6. Over 100 million guest nights per annum shows customer satisfaction

Holiday Inn Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Holiday Inn SWOT Analysis:

1. Still trying to increase penetration in the emerging economies
2. Huge number of competitors means limited market share

Holiday Inn Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Holiday Inn SWOT Analysis:

1. Travelers are looking for new destinations
2. Country specific seasonal offers

Holiday Inn Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Holiday Inn are as mentioned:

1. Increasing costs for operations indirectly affecting hotel rates
2.Decline in tourism industry due to natural disasters, terror activities etc
3. Intense competition globally from renowned as well as local hotels

Holiday Inn Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Holiday Inn:

1.Hyatt
2. Ramada Inn
3. Marriot
4. Hilton
5. Carlson Hotels

Hence this concludes the Holiday Inn SWOT analysis.

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About Holiday Inn

Holiday Inn Overview
Parent Company	InterContinental Hotels Group
Category	Hotels and Resorts
Sector	Tourism and Hospitality
Tagline/ Slogan	Relax, its Holiday Inn
USP	Very relaxed environment
Holiday Inn STP
Segmentation	People who want a getaway from the stressful lives
Target Market	Families, Corporates
Positioning	Creating a place where the guests can take their gameface off, relax and just be themselves

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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