Published in Tourism and Hospitality category by MBA Skool Team
Holiday Inn is one of the leading brands in the tourism and hospitality sector. Holiday Inn SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Holiday Inn:
High brand recall and visibility due to excellent advertising
Over 1200 hotels worldwide
Entering new markets across continents
Parent company has a high brand value as well
Offers a range of hotels to choose from
Over 100 million guest nights per annum shows customer satisfaction
Above are the strengths in the SWOT Analysis of Holiday Inn. The strengths of Holiday Inn looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Holiday Inn Weaknesses
Still trying to increase penetration in the emerging economies
Huge number of competitors means limited market share
These were the weaknesses in the Holiday Inn SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Holiday Inn Opportunities
Travelers are looking for new destinations
Country specific seasonal offers
Above we covered the opportunities in Holiday Inn SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Holiday Inn Threats
Increasing costs for operations indirectly affecting hotel rates
Decline in tourism industry due to natural disasters, terror activities etc
Intense competition globally from renowned as well as local hotels
The threats in the SWOT Analysis of Holiday Inn are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
People who want a getaway from the stressful lives
Creating a place where the guests can take their gameface off, relax and just be themselves
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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