Holiday Inn SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 13972

SWOT Analysis of Holiday Inn with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Holiday Inn

Parent Company

InterContinental Hotels Group


Hotels and Resorts


Tourism & Hospitality

Tagline/ Slogan

Relax, its Holiday Inn


Very relaxed environment



People who want a getaway from the stressful lives

Target Group

Families, Corporates


Creating a place where the guests can take their gameface off, relax and just be themselves

SWOT Analysis


1. High brand recall and visibility due to excellent advertising
2. Over 1200 hotels worldwide
3. Entering new markets across continents
4. Parent company has a high brand value as well

5. Offers a range of hotels to choose from
6. Over 100 million guest nights per annum shows customer satisfaction


1. Still trying to increase penetration in the emerging economies
2. Huge number of competitors means limited market share


1. Travelers are looking for new destinations
2. Country specific seasonal offers


1. Increasing costs for operations indirectly affecting hotel rates
2.Decline in tourism industry due to natural disasters, terror activities etc
3. Intense competition globally from renowned as well as local hotels



2. Ramada Inn
3. Marriot
4. Hilton
5. Carlson Hotels

The table above concludes the Holiday Inn SWOT analysis along with its marketing and brand parameters.


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