Holiday Inn SWOT Analysis, Competitors & USP
SWOT analysis of Holiday Inn analyses the brand by its strengths, weaknesses, opportunities & threats. In Holiday Inn SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Holiday Inn to benchmark its business & performance as compared to the competitors. Holiday Inn is one of the leading brands in the tourism and hospitality sector.
The table below lists the Holiday Inn SWOT (Strengths, Weaknesses, Opportunities, Threats), top Holiday Inn competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Holiday Inn Brand Analysis | |
|---|---|
| Parent Company |
InterContinental Hotels Group |
| Category |
Hotels and Resorts |
| Sector | |
| Tagline/ Slogan |
Relax, its Holiday Inn |
| USP |
Very relaxed environment |
| Holiday Inn STP | |
| Segment |
People who want a getaway from the stressful lives |
| Target Group |
Families, Corporates |
| Positioning |
Creating a place where the guests can take their gameface off, relax and just be themselves |
| SWOT Analysis of Holiday Inn | |
| Holiday Inn Strengths |
Below are the Strengths in the SWOT Analysis of Holiday Inn: 1. High brand recall and visibility due to excellent advertising 5. Offers a range of hotels to choose from |
| Holiday Inn Weaknesses |
Here are the weaknesses in the Holiday Inn SWOT Analysis: 1. Still trying to increase penetration in the emerging economies |
| Holiday Inn Opportunities |
Following are the Opportunities in Holiday Inn SWOT Analysis: 1. Travelers are looking for new destinations |
| Holiday Inn Threats |
The threats in the SWOT Analysis of Holiday Inn are as mentioned: 1. Increasing costs for operations indirectly affecting hotel rates |
| Holiday Inn Competition | |
| Holiday Inn Competitors |
Below are the top 5 competitors of Holiday Inn: 1.Hyatt |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Holiday Inn. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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