Published in Tourism and Hospitality category by MBA Skool Team
Marriott is one of the leading brands in the tourism and hospitality sector. Marriott SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Marriott:
Technical innovations to improve customer experiences and Constant upgrade of business processes
Good employee retention with a total workforce of 150,000
Has over 3700 hotels and resorts in over 70 countries
Various brands range from attainable to aspirational
Above are the strengths in the SWOT Analysis of Marriott. The strengths of Marriott looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Competition from long established hotel chains means limited market share
Global expansion and high number of hotels may lead to brand dilution
These were the weaknesses in the Marriott SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
A World of Opportunity; Your home away from home; Live Like a Local
Global market leadership
Leisure travelers , business travelers, premium travelers
Upper class, honeymooners, corporates, families
Prime location and luxury living
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