Here is a detailed SWOT analysis of Marriott covering strengths, weaknesses, opportunities and threats.
Marriott Corporation which split in Marriott international & Host Marriott Corporation in 1993 is ruling over the hospitability industry from last 90 years and with a headquarter in Washington it has more than 6000 properties in more than 100 countries all across the world. Recently in 2015 for the further expansion of its market outside US, Marriott has acquired Resorts worldwide and Starwoods hotel. For the growth Marriott follows partnership approach by creating different franchisee with different benefits and incentives which helps the partner itself in achieving their objective. Let us start the SWOT Analysis of Marriott below.
Above are the strengths in the SWOT Analysis of Marriott. The strengths of Marriott looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Marriott SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Marriott SWOT Analysis. The opportunities for any brand can include prospects of future growth.
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The threats in the SWOT Analysis of Marriott are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Marriott SWOT analysis.
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About Marriott
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Marriott Overview | |
---|---|
Parent Company |
Marriott International Inc. |
Category |
Hotels and Resorts |
Sector | |
Tagline/ Slogan |
A World of Opportunity; Your home away from home; Live Like a Local |
USP |
Global market leadership |
Marriott STP | |
Segmentation |
Leisure travelers , business travelers, premium travelers |
Target Market |
Upper class, honeymooners, corporates, families |
Positioning |
Prime location and luxury living |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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