Hyatt SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 21195

SWOT analysis of Hyatt analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hyatt SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hyatt to benchmark its business & performance as compared to the competitors and industry. Hyatt is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Hyatt competitors and elaborates Hyatt market segmentation, target group, positioning & Unique Selling Proposition (USP).

Hyatt SWOT, Competitors, Marketing STP & Brand analysis Table
Hyatt Brand Analysis
Parent Company

Hyatt Corporation

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

You’re more than welcome

USP

Delivering authentic services that reach out guests from each of their targeted segments

Hyatt STP
Segment

Leisure and business travelers

Target Group

Upper class, business travelers, wedding groups, diners

Positioning

Luxury and latest technology

Hyatt SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hyatt. Strengths are:

1. Company's worldwide portfolio consisted of 488 properties / hotels

2. Food and beverage, banquet facilities
3. Collaboration with top corporate
4. Technology upgrades from time to time
5. Hygiene standards and customer experience
6. One of the most popular hotel chain brands

Weaknesses

Here are the weaknesses in the Hyatt SWOT Analysis:

1. Discontent amongst employees based on salary issues due to global penetration

2. Limited market share due to tough competition from international and domestic players

Opportunities

Following are the Opportunities in Hyatt SWOT Analysis:

1. Improvement on membership plans, customer loyalty programs

2. Employee retention to ensure better services
3. Set higher standards for rooms division

Threats

The threats in the SWOT Analysis of Hyatt are as mentioned:

1. Better room facilities offered by competitors
2. Loss of major business travelers to domestic group of hotels
3. Security levels

Hyatt Competition
Competitors

Below are the top 3 Hyatt competitors:

1. Taj Hotels
2. Trident Hotels
3. Starwood Hotels and Resorts

The brandguide table above concludes the Hyatt SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hyatt. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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