Hyatt SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Hyatt SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Hyatt, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hyatt to benchmark its business & performance as compared to the competitors, and make strategic improvements. Hyatt is one of the leading brands in the tourism and hospitality sector.

The article below lists the Hyatt SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Hyatt SWOT Analysis:

SWOT Analysis of Hyatt

For Hyatt, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Hyatt Strengths

The strengths of Hyatt looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Hyatt :

1. Company's worldwide portfolio consisted of 488 properties / hotels

2. Food and beverage, banquet facilities
3. Collaboration with top corporate
4. Technology upgrades from time to time
5. Hygiene standards and customer experience
6. One of the most popular hotel chain brands

Hyatt Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Hyatt SWOT Analysis:

1. Discontent amongst employees based on salary issues due to global penetration

2. Limited market share due to tough competition from international and domestic players

Hyatt Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Hyatt SWOT Analysis:

1. Improvement on membership plans, customer loyalty programs

2. Employee retention to ensure better services
3. Set higher standards for rooms division

Hyatt Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Hyatt are as mentioned:

1. Better room facilities offered by competitors
2. Loss of major business travelers to domestic group of hotels
3. Security levels

Hyatt Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Hyatt:

1. Taj Hotels
2. Trident Hotels
3. Starwood Hotels and Resorts

Hence this concludes the Hyatt SWOT analysis.

Continue reading more about the brand/company.

About Hyatt

Hyatt Overview
Parent Company

Hyatt Corporation


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

You’re more than welcome


Delivering authentic services that reach out guests from each of their targeted segments

Hyatt STP

Leisure and business travelers

Target Market

Upper class, business travelers, wedding groups, diners


Luxury and latest technology

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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