Hyatt SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 14403

SWOT Analysis of Hyatt with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Hyatt Corporation


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

You’re more than welcome


Delivering authentic services that reach out guests from each of their targeted segments



Leisure and business travelers

Target Group

Upper class, business travelers, wedding groups, diners


Luxury and latest technology

SWOT Analysis


1. Company's worldwide portfolio consisted of 488 properties / hotels

2. Food and beverage, banquet facilities
3. Collaboration with top corporate
4. Technology upgrades from time to time
5. Hygiene standards and customer experience
6. One of the most popular hotel chain brands


1. Discontent amongst employees based on salary issues due to global penetration

2. Limited market share due to tough competition from international and domestic players


1. Improvement on membership plans, customer loyalty programs

2. Employee retention to ensure better services
3. Set higher standards for rooms division


1. Better room facilities offered by competitors
2. Loss of major business travelers to domestic group of hotels
3. Security levels



1. Taj Hotels
2. Trident Hotels
3. Starwood Hotels and Resorts

The table above concludes the Hyatt SWOT analysis along with its marketing and brand parameters.


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