Hyatt SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Hyatt analyses the brand by its strengths, weaknesses, opportunities & threats. In Hyatt SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hyatt to benchmark its business & performance as compared to the competitors. Hyatt is one of the leading brands in the tourism and hospitality sector.

The table below lists the Hyatt SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hyatt competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Hyatt SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hyatt Brand Analysis
Parent Company

Hyatt Corporation


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

You’re more than welcome


Delivering authentic services that reach out guests from each of their targeted segments

Hyatt STP

Leisure and business travelers

Target Group

Upper class, business travelers, wedding groups, diners


Luxury and latest technology

SWOT Analysis of Hyatt
Hyatt Strengths

Below are the Strengths in the SWOT Analysis of Hyatt:

1. Company's worldwide portfolio consisted of 488 properties / hotels

2. Food and beverage, banquet facilities
3. Collaboration with top corporate
4. Technology upgrades from time to time
5. Hygiene standards and customer experience
6. One of the most popular hotel chain brands

Hyatt Weaknesses

Here are the weaknesses in the Hyatt SWOT Analysis:

1. Discontent amongst employees based on salary issues due to global penetration

2. Limited market share due to tough competition from international and domestic players

Hyatt Opportunities

Following are the Opportunities in Hyatt SWOT Analysis:

1. Improvement on membership plans, customer loyalty programs

2. Employee retention to ensure better services
3. Set higher standards for rooms division

Hyatt Threats

The threats in the SWOT Analysis of Hyatt are as mentioned:

1. Better room facilities offered by competitors
2. Loss of major business travelers to domestic group of hotels
3. Security levels

Hyatt Competition
Hyatt Competitors

Below are the top 3 competitors of Hyatt:

1. Taj Hotels
2. Trident Hotels
3. Starwood Hotels and Resorts

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hyatt. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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