Hilton Hotels and Resorts SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 08, 2021

SWOT analysis of Hilton Hotels and Resorts analyses the brand by its strengths, weaknesses, opportunities & threats. In Hilton Hotels and Resorts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hilton Hotels and Resorts to benchmark its business & performance as compared to the competitors. Hilton Hotels and Resorts is one of the leading brands in the tourism and hospitality sector.

The table below lists the Hilton Hotels and Resorts SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hilton Hotels and Resorts competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Hilton Hotels and Resorts SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hilton Hotels and Resorts Brand Analysis
Parent Company

Hilton Hotels


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Discover a world of opportunity


Run by an experienced management

Hilton Hotels and Resorts STP

Budget, Mid-Market, Upscale, Luxury

Target Group

Leisure travelers, honeymooners, corporates, families, extended stay


Prime location and luxury living

SWOT Analysis of Hilton Hotels and Resorts
Hilton Hotels and Resorts Strengths

Below are the Strengths in the SWOT Analysis of Hilton Hotels and Resorts:

1. Hilton has high brand recognition

2. Technical innovations to improve customer experiences and Constant upgrade of business processes

3. Good employee retention

4. Hilton has around 540 hotels in over 78 countries

5. They have been in the industry for 93 years now making them real experts at what they do.

6. Good reputation in the market

Hilton Hotels and Resorts Weaknesses

Here are the weaknesses in the Hilton Hotels and Resorts SWOT Analysis:

1. Limited market share inspite of good brand recall

2. Operations are affected globally due to different Govt policies and parameters

Hilton Hotels and Resorts Opportunities

Following are the Opportunities in Hilton Hotels and Resorts SWOT Analysis:

1. High potential in emerging markets

2. Innovation in customer services

3. Digitalization and better use of technology

4. Indian and as well as global hospitality sectors are looking at a boom

Hilton Hotels and Resorts Threats

The threats in the SWOT Analysis of Hilton Hotels and Resorts are as mentioned:

1. Entry of several international brands along with the strong hold of long standing, well established Indian brands.

2. Competition on price point

3. Stagnated growth

4. Economic and political turbulence in most countries

Hilton Hotels and Resorts Competition
Hilton Hotels and Resorts Competitors

Below are the top 3 competitors of Hilton Hotels and Resorts:

1. Marriott International
2. Starwood Hotels and Resorts
3. Accor Hotels

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hilton Hotels and Resorts. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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