Hilton Hotels and Resorts SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 56646

SWOT analysis of Hilton Hotels and Resorts analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hilton Hotels and Resorts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hilton Hotels and Resorts to benchmark its business & performance as compared to the competitors and industry. Hilton Hotels and Resorts is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Hilton Hotels and Resorts competitors and elaborates Hilton Hotels and Resorts market segmentation, target group, positioning & Unique Selling Proposition (USP).

Hilton Hotels and Resorts SWOT, Competitors, Marketing STP & Brand analysis Table
Hilton Hotels and Resorts Brand Analysis
Parent Company

Hilton Hotels


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Discover a world of opportunity


Run by an experienced management

Hilton Hotels and Resorts STP

Budget, Mid-Market, Upscale, Luxury

Target Group

Leisure travelers, honeymooners, corporates, families, extended stay


Prime location and luxury living

Hilton Hotels and Resorts SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hilton Hotels and Resorts. Strengths are:

1. High brand recognition

2. Technical innovations to improve customer experiences and Constant upgrade of business processes

3. Good employee retention

4. Around 540 hotels in over 78 countries

5. They have been in the industry for 93 years now making them real experts at what they do.

6.Good reputation in the market


Here are the weaknesses in the Hilton Hotels and Resorts SWOT Analysis:

1. Limited market share inspite of good brand recall

2. Operations are affected globally due to different Govt policies and parameters


Following are the Opportunities in Hilton Hotels and Resorts SWOT Analysis:

1. High potential in emerging markets

2. Innovation in customer services

3. Digitalization and better use of technology

4. Indian and as well as global hospitality sectors are looking at a boom


The threats in the SWOT Analysis of Hilton Hotels and Resorts are as mentioned:

1. Entry of several international brands along with the strong hold of long standing, well established Indian brands.

2. Competition on price point

3. Stagnated growth

4. Economic and political turbulence in most countries

Hilton Hotels and Resorts Competition

Below are the top 3 Hilton Hotels and Resorts competitors:

1. Marriott International
2. Starwood Hotels and Resorts

3. Accor Hotels

The brandguide table above concludes the Hilton Hotels and Resorts SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hilton Hotels and Resorts. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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