Hilton Hotels and Resorts SWOT Analysis, Competitors & USP

Hilton Hotels

Hotels and Resorts

Tourism and Hospitality

Discover a world of opportunity

Run by an experienced management

Budget, Mid-Market, Upscale, Luxury

Leisure travelers, honeymooners, corporates, families, extended stay

Prime location and luxury living

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hilton Hotels and Resorts. Strengths are:

1. High brand recognition

2. Technical innovations to improve customer experiences and Constant upgrade of business processes

3. Good employee retention

4. Around 540 hotels in over 78 countries

5. They have been in the industry for 93 years now making them real experts at what they do.

6.Good reputation in the market

Here are the weaknesses in the Hilton Hotels and Resorts SWOT Analysis:

1. Limited market share inspite of good brand recall

2. Operations are affected globally due to different Govt policies and parameters

Following are the Opportunities in Hilton Hotels and Resorts SWOT Analysis:

1. High potential in emerging markets

2. Innovation in customer services

3. Digitalization and better use of technology

4. Indian and as well as global hospitality sectors are looking at a boom

The threats in the SWOT Analysis of Hilton Hotels and Resorts are as mentioned:

1. Entry of several international brands along with the strong hold of long standing, well established Indian brands.

2. Competition on price point

3. Stagnated growth

4. Economic and political turbulence in most countries

Below are the top 3 Hilton Hotels and Resorts competitors:

1. Marriott International
2. Starwood Hotels and Resorts

3. Accor Hotels