Hilton Hotels and Resorts SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 50405

SWOT Analysis of Hilton Hotels and Resorts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hilton Hotels and Resorts

Parent Company

Hilton Hotels


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Discover a world of opportunity


Run by an experienced management

Hilton Hotels and Resorts STP


Budget, Mid-Market, Upscale, Luxury

Target Group

Leisure travelers, honeymooners, corporates, families, extended stay


Prime location and luxury living

Hilton Hotels and Resorts SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hilton Hotels and Resorts :

1. High brand recognition

2. Technical innovations to improve customer experiences and Constant upgrade of business processes

3. Good employee retention

4. Around 540 hotels in over 78 countries

5. They have been in the industry for 93 years now making them real experts at what they do.

6.Good reputation in the market


1. Limited market share inspite of good brand recall

2. Operations are affected globally due to different Govt policies and parameters


1. High potential in emerging markets

2. Innovation in customer services

3. Digitalization and better use of technology

4. Indian and as well as global hospitality sectors are looking at a boom


1. Entry of several international brands along with the strong hold of long standing, well established Indian brands.

2. Competition on price point

3. Stagnated growth

4. Economic and political turbulence in most countries

Hilton Hotels and Resorts Competition


Below are the 3 main Hilton Hotels and Resorts competitors :

1. Marriott International
2. Starwood Hotels and Resorts

3. Accor Hotels

The brandguide table above concludes the Hilton Hotels and Resorts SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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