Hilton Hotels and Resorts SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 47900
Advertisements

SWOT Analysis of Hilton Hotels and Resorts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hilton Hotels and Resorts

Parent Company

Hilton Hotels

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Discover a world of opportunity

USP

Run by an experienced management

Hilton Hotels and Resorts STP

Segment

Budget, Mid-Market, Upscale, Luxury

Target Group

Leisure travelers, honeymooners, corporates, families, extended stay

Positioning

Prime location and luxury living

Hilton Hotels and Resorts SWOT Analysis

Strengths

1. High brand recognition

2. Technical innovations to improve customer experiences and Constant upgrade of business processes

3. Good employee retention

4. Around 540 hotels in over 78 countries

5. They have been in the industry for 93 years now making them real experts at what they do.

6.Good reputation in the market

Weaknesses

1. Limited market share inspite of good brand recall

2. Operations are affected globally due to different Govt policies and parameters

Opportunities

1. High potential in emerging markets

2. Innovation in customer services

3. Digitalization and better use of technology

4. Indian and as well as global hospitality sectors are looking at a boom

Threats

1. Entry of several international brands along with the strong hold of long standing, well established Indian brands.

2. Competition on price point

3. Stagnated growth

4. Economic and political turbulence in most countries

Hilton Hotels and Resorts Competition

Competitors

1. Marriott International
2. Starwood Hotels and Resorts

3. Accor Hotels


The brandguide table above concludes the Hilton Hotels and Resorts SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Hilton Hotels and Resorts. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin