Published in Tourism and Hospitality category by MBA Skool Team
Hilton is one of the leading brands in the tourism and hospitality sector. Hilton SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Hilton:
Technical innovations to improve customer experiences and Constant upgrade of business processes
Good employee retention
Hilton has around 540 hotels in over 78 countries
They have been in the industry for 93 years now making them real experts at what they do.
Good reputation in the market
Above are the strengths in the SWOT Analysis of Hilton. The strengths of Hilton looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited market share inspite of good brand recall
Operations are affected globally due to different Govt policies and parameters
These were the weaknesses in the Hilton SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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