Hilton Hotels and Resorts SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 08, 2021

Hilton Hotels and Resorts SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Hilton Hotels and Resorts, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hilton Hotels and Resorts to benchmark its business & performance as compared to the competitors, and make strategic improvements. Hilton Hotels and Resorts is one of the leading brands in the tourism and hospitality sector.

The article below lists the Hilton Hotels and Resorts SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Hilton Hotels and Resorts SWOT Analysis:

SWOT Analysis of Hilton Hotels and Resorts

For Hilton Hotels and Resorts, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Hilton Hotels and Resorts Strengths

The strengths of Hilton Hotels and Resorts looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Hilton Hotels and Resorts :

1. Hilton has high brand recognition

2. Technical innovations to improve customer experiences and Constant upgrade of business processes

3. Good employee retention

4. Hilton has around 540 hotels in over 78 countries

5. They have been in the industry for 93 years now making them real experts at what they do.

6. Good reputation in the market

Hilton Hotels and Resorts Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Hilton Hotels and Resorts SWOT Analysis:

1. Limited market share inspite of good brand recall

2. Operations are affected globally due to different Govt policies and parameters

Hilton Hotels and Resorts Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Hilton Hotels and Resorts SWOT Analysis:

1. High potential in emerging markets

2. Innovation in customer services

3. Digitalization and better use of technology

4. Indian and as well as global hospitality sectors are looking at a boom

Hilton Hotels and Resorts Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Hilton Hotels and Resorts are as mentioned:

1. Entry of several international brands along with the strong hold of long standing, well established Indian brands.

2. Competition on price point

3. Stagnated growth

4. Economic and political turbulence in most countries

Hilton Hotels and Resorts Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Hilton Hotels and Resorts:

1. Marriott International
2. Starwood Hotels and Resorts
3. Accor Hotels

Hence this concludes the Hilton Hotels and Resorts SWOT analysis.

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About Hilton Hotels and Resorts

Hilton Hotels and Resorts Overview
Parent Company

Hilton Hotels


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Discover a world of opportunity


Run by an experienced management

Hilton Hotels and Resorts STP

Budget, Mid-Market, Upscale, Luxury

Target Market

Leisure travelers, honeymooners, corporates, families, extended stay


Prime location and luxury living

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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