Hilton SWOT Analysis
Hilton is one of the leading brands in the tourism and hospitality sector. Hilton SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Hilton:
Quick Glance:
Hilton Strengths
- Hilton has high brand recognition
- Technical innovations to improve customer experiences and Constant upgrade of business processes
- Good employee retention
- Hilton has around 540 hotels in over 78 countries
- They have been in the industry for 93 years now making them real experts at what they do.
- Good reputation in the market
Above are the strengths in the SWOT Analysis of Hilton. The strengths of Hilton looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Hilton Weaknesses
- Limited market share inspite of good brand recall
- Operations are affected globally due to different Govt policies and parameters
These were the weaknesses in the Hilton SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Hilton Opportunities
- High potential in emerging markets
- Innovation in customer services
- Digitalization and better use of technology
- Indian and as well as global hospitality sectors are looking at a boom
Above we covered the opportunities in Hilton SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Hilton Threats
- Entry of several international brands along with the strong hold of long standing, well established Indian brands.
- Competition on price point
- Stagnated growth
- Economic and political turbulence in most countries
The threats in the SWOT Analysis of Hilton are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Hilton SWOT analysis.
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About Hilton
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Hilton Overview | |
|---|---|
| Parent Company |
Hilton Hotels |
| Category |
Hotels and Resorts |
| Sector | |
| Tagline/ Slogan |
Discover a world of opportunity |
| USP |
Run by an experienced management |
| Hilton STP | |
| Segmentation |
Budget, Mid-Market, Upscale, Luxury |
| Target Market |
Leisure travelers, honeymooners, corporates, families, extended stay |
| Positioning |
Prime location and luxury living |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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