DB Schenker SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of DB Schenker analyses the brand/company with its strengths, weaknesses, opportunities & threats. In DB Schenker SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like DB Schenker to benchmark its business & performance as compared to the competitors and industry. As of 2020, DB Schenker is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top DB Schenker competitors and includes DB Schenker target market, segmentation, positioning & Unique Selling Proposition (USP).

DB Schenker SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
DB Schenker Brand Analysis
Parent Company

Deutsche Bahn


Land transport, global air and ocean freight, sophisticated logistics solutions and global supply chain


Transport and Logistics

Tagline/ Slogan

Automotive Powerhouse; Delivering solutions


To provide seamless, one-stop shop logistics solutions covering front-end and back-end services

DB Schenker STP
DB Schenker Segmentation

Businesses with transportation requirement

DB Schenker Target Market

Automotive, aeroparts, consumer, high-tech and fashion & retail industries

DB Schenker Positioning

Global logistics expertise with a strong rail foundation

DB Schenker SWOT Analysis
DB Schenker Strengths

Below are the Strengths in the SWOT Analysis of DB Schenker:

1. It has done marketing campaigns in around 20 countries
2. It has decided to set up its first global Solution Competence Center outside of Europe i.e. in Singapore which will be the base camp for numerous supply chain experts to engage with customers
3. It was recognized as the best sea freight forwarder in India and the number two in air freight
4. More than 95,000 employees worldwide in over 130 countries

DB Schenker Weaknesses

Here are the weaknesses in the DB Schenker SWOT Analysis:

1.There is a big difference between the logistics, per se in Europe or the western world and Asia, hence difficult adaptation
2. Strong competition and liberalization of the railway market in Germany

DB Schenker Opportunities

Following are the Opportunities in DB Schenker SWOT Analysis:

1.It can go for local companies because local companies still do logistics, warehousing and transportation by themselves
2.It can also focus on Bangladesh who is the second largest producer of textiles after China, it has 4 million people in the textile industry
3.Engineering services

DB Schenker Threats

The threats in the SWOT Analysis of DB Schenker are as mentioned:

1.There are lots of problems in terms of documentation and customs
2.Infrastructure improvement is still a challenge
3. Competition from various international and domestic players

DB Schenker Competition

Below are the top 3 DB Schenker competitors:

1. DHL
3. Kuehne & Nagel International AG

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to DB Schenker. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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