DB Schenker SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

DB Schenker SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of DB Schenker, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like DB Schenker to benchmark its business & performance as compared to the competitors, and make strategic improvements. DB Schenker is one of the leading brands in the transport and logistics sector.

The article below lists the DB Schenker SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the DB Schenker SWOT Analysis:

SWOT Analysis of DB Schenker

For DB Schenker, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

DB Schenker Strengths

The strengths of DB Schenker looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of DB Schenker :

1. It has done marketing campaigns in around 20 countries
2. It has decided to set up its first global Solution Competence Center outside of Europe i.e. in Singapore which will be the base camp for numerous supply chain experts to engage with customers
3. It was recognized as the best sea freight forwarder in India and the number two in air freight
4. More than 95,000 employees worldwide in over 130 countries

DB Schenker Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the DB Schenker SWOT Analysis:

1.There is a big difference between the logistics, per se in Europe or the western world and Asia, hence difficult adaptation
2. Strong competition and liberalization of the railway market in Germany

DB Schenker Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in DB Schenker SWOT Analysis:

1.It can go for local companies because local companies still do logistics, warehousing and transportation by themselves
2.It can also focus on Bangladesh who is the second largest producer of textiles after China, it has 4 million people in the textile industry
3.Engineering services

DB Schenker Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of DB Schenker are as mentioned:

1.There are lots of problems in terms of documentation and customs
2.Infrastructure improvement is still a challenge
3. Competition from various international and domestic players

DB Schenker Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of DB Schenker:

1. DHL
3. Kuehne & Nagel International AG

Hence this concludes the DB Schenker SWOT analysis.

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About DB Schenker

DB Schenker Overview
Parent Company

Deutsche Bahn


Land transport, global air and ocean freight, sophisticated logistics solutions and global supply chain


Transport and Logistics

Tagline/ Slogan

Automotive Powerhouse; Delivering solutions


To provide seamless, one-stop shop logistics solutions covering front-end and back-end services

DB Schenker STP

Businesses with transportation requirement

Target Market

Automotive, aeroparts, consumer, high-tech and fashion & retail industries


Global logistics expertise with a strong rail foundation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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