Product Sales - Meaning, Steps & Example

Published by MBA Skool Team, Last Updated: May 25, 2020

What is Product Sales?

Product sales is an act of selling a product or service in return of money or compensation or service. Product sales is when a customer buys a product / service which will fulfill a need of theirs. The number of products sold in a given time period helps in determining the product sales. It is a critical parameter in understanding the business of a company.

Steps to Increase Product Sales

There are several ways in which a company can focus on increasing the sale of its goods. Some of the measures are:

1. Set up a sales incentive program.

2. Encourage your sales staff to upsell.

3. Differentiate your customers as compared to competitors.

4. Set up a customer rewards program which helps in increasing brand loyalty.

5. Distribute free samples to customers.

Examples of Product Sales

1. Direct sales- Products which are being sold directly to the customer.

2. Door to door sales- A sales team can go to each and every potential customer and sell the products.

3. Retail- Companies sell their goods through retail chains

4. Telemarketing- Calling customers through telemarketers who upsell products

5. B2B (Business to Business)- Companies can sell their goods directly to other companies.

This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse the definition and meaning of more similar terms. The Management Dictionary covers over 2000 business concepts from 5 categories.

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