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Lamborghini SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: June 03, 2023Read time:

Here is a detailed SWOT analysis of Lamborghini covering strengths, weaknesses, opportunities and threats.

Lamborghini Strengths

  1. Lamborghini is known for superior handling & high speed i.e. performance
  2. Technology sharing with the sister & parent companies i.e. Audi & Volkswagen
  3. Small workforce of around 850 employees they design & produce one the best in class products & satisfy the global demand as well, producing around 1800 vehicles a year
  4. Established the standard that to have a mid-rear engine layout & rear wheel drive design for sports cars & super sports cars
  5. Lamborghini has top of the mind brand recall owing to its stylish looks and power performance

Above are the strengths in the SWOT Analysis of Lamborghini. The strengths of Lamborghini looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Lamborghini Weaknesses

  1. Being a super car, Lamborghini is allegedly under the scanner of environmentalists who feel fuel consumption is a lot
  2. Due to its premium nature & pricing the sales are easily affected by the macro-economic events like the late 2000s crisis which lead to halving of its annual sales

These were the weaknesses in the Lamborghini SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Lamborghini Opportunities

  1. To go increase customer relations events & activities which will enhance the ownership experience
  2.  Lamborghini can increase the global reach as currently it is present in very few regions
  3. To do away with the regional quota system & sell on the basis of demand, it was seen that when they launched their models in India the demand far exceeded the supply thus they lost the customer to the competitors

Above we covered the opportunities in Lamborghini SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Lamborghini Threats

  1. The threat is the niche regional players & custom modifiers who have the regional presence & ability to make a car to exact taste of the buyer
  2. Intense competition for Lamborghini in the niche segment from other premium brands
  3. Govt policies against high fuel consuming super cars

The threats in the SWOT Analysis of Lamborghini are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Lamborghini SWOT analysis.

About Lamborghini

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Lamborghini Overview
Parent Company



Sports Cars & Super Cars



Tagline/ Slogan

Feels Italian wherever you are; I’m two German sports cars


Lamborghini cars have superior handling & performance

Lamborghini STP

The upper class of the society

Target Market

The rich & affluent from the urban


Lamborghini are premium Super sports car for people who want superior performance

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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