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Lotto Sport SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: October 24, 2023Read time:

Here is a detailed SWOT analysis of Lotto Sport covering strengths, weaknesses, opportunities and threats.

Lotto Sport Strengths

  1. Lotto Sport has over 110 stores all over the world, and employs over 500 employees all over the world.
  2. The brand’s strength lies in continuous innovation; product design and Italian touch to clothing.
  3. Lotto's latest innovation “Twist and go” technology is a rotating stud for footballing players which has been tested to reduce injuries and improve performance.
  4. The brand has sponsored very successful players from tennis and football and has been the sponsor of many International football Teams.
  5.  Lotto Sport has a very different strategy off supplying their products to dealers rather than opening specialty stores in developing countries has been a cost reduction strategy.
  6. The first ever football shoes without laces were produced by lotto, which was a revelation.

Above are the strengths in the SWOT Analysis of Lotto Sport. The strengths of Lotto Sport looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Lotto Sport Weaknesses

  1. Lotto Sport has limited online shopping option in many countries, which is a major weakness in today’s fashion world.
  2. The brand has less advertising countries and brand visibility in countries like China, Korea where consumers are unable to connect with the product.

These were the weaknesses in the Lotto Sport SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Lotto Sport Opportunities

  1. Lotto can expand its divisions into the online retailing arena.
  2. The brand has to create awareness about the brand in South-east Asian countries with better advertising.

Above we covered the opportunities in Lotto Sport SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Lotto Sport Threats

  1. Existing and strong competition from brands like Nike, Adidas can significantly eat up their market share.
  2. Brand switching cost is very low so the brand has to be regularly updated in their designs and keep their customers intact.
  3. Fake imitations can affect the sales of Lotto Sport products

The threats in the SWOT Analysis of Lotto Sport are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Lotto Sport SWOT analysis.

About Lotto Sport

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Lotto Sport Overview
Parent Company

Lotto Sport Italia


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

Italian sport design


Lotto Sport is a brand with a passion for active sports, leadership in authentic sports of tennis and soccer and a rich sports inspired lifestyle collection incorporating the best of Italian designing.

Lotto Sport STP

All men, women and growing kids who have passion for sportswear and consumers who are fashion conscious with a semi-high purchasing power.

Target Market

All young sports enthusiasts and Life style consumers


Lotto Sport is an aspiring brand for all sportsmen, and an active collection of lifestyle for all people.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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