Hugo Boss SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 10144
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SWOT Analysis of Hugo Boss with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hugo Boss

Parent Company

Valentino Fashion Group

Category

Personal brands- Lifestyle

Sector

FMCG

Tagline/ Slogan

Hugo Boss - Boss

USP

Semi sweet, semi strong smell designed for particular gender and style

STP

Segment

People interested in semi strong perfumes and lifestyle apparell having high quality and innovation

Target Group

Upper class segment of the society having high purchasing power

Positioning

Specially designed products connecting with people’s style

SWOT Analysis

Strengths

1. Established and popular brand name
2. High quality and highly developed manufacturing technology
3. Wide distribution network
4. Indulges in specific CSR activities

5.New and unique products launched regularly
6. Hugo Boss has over 6,000 points of sale in 110 countries
7. Wide product range from HUGO ORANGE, HUGO BLACK, HUGO fragrances/perfumes and lifestyle apparel

Weaknesses

1.Targets a limited niche set of customers 
2.Lacking strong presence in various potential emerging markets

Opportunities

1.Innovation in the products
2.Expansion in the unexplored markets
3.Online expansion and promotion

Threats

1.Aggresive competitors
2.Exchange rates as the company has operations in several countries
3.Brand loyalty and customer preferences of customers towards customers products difficult to change

Competition

Competitors

1.Ralph Lauren
2.Gucci
3.Calvin Klein



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