Calvin Klein SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 17712

SWOT Analysis of Calvin Klein with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Calvin Klein

Parent Company

Phillips-Van Heusen


Apparel and accessories


Lifestyle and retail

Tagline/ Slogan

Between Love and Madness lies obsession


Comfort that wearer gets



Customers looking for high end best products, fashion conscious

Target Group

Urban upper class youth and business executives


Rich and quality product for the rich

SWOT Analysis


1. Modern and minimalistic brand with excellent brand equity

2. Company has licenses for cosmetics, jeans, and menswear, sports, watches, jewellery etc

3. Strong brand name and good marketing

4. Global distributed system is excellent and has a reach in over 21 countries

5. The advertising campaign is found in high fashion magazines including Vogue, Elle, Harpers Bazaar, and Glamour hence good consumer awareness


1. Products are expensive and premium which means limited target audience, and brand switching
2. Fake imitation and duplicate products are affecting sales


1. Population growth, development and economic integration

2. Development of internet, and other mass media where brand penetration can happen

3. great opportunity in developing countries like India


1. Customer needs and changing perception
2. Global factors like high tax implications, High inflation which affects buying behavior of consumer
3. Customers look for high quality with low price hence high chances of brand switching



1.Tommy Hilfiger

2. Ralph Lauren

3. Jockey

4. Hugo Boss

5. Donna Karen

6. Giorgio Armani


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