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SWOT Analysis of ASICS with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Apparel and Accessories
Lifestyle and Retail
Sound mind sound body
Shoes for Sports Enthusiast
People Enthusiastic about sports
Men and women from the upper middle class and upper class
All-Sports Footwear Brand
1. Has established itself as a niche brand in sports footwear 2. Known as a leader in innovation 3. Global Presence which results in strong reach 4. Sponsorship of many international teams and players, apart from being associated with international sports events 5. Strong rd team coming up with innovative products for apparel and equipment form different disciplines
1.Diversification may lead to brand dilution 2.Has to first create more market and awareness in countries where sports shoes shopping is not a culture
1.To increase awareness about ASICS in emerging countries 2.Integrate the e-business in the business model to increase efficiency 3.To become a market leader in this segment as there are limited well known players
1.Substitutes available at cheaper costs 2.Increasing indirect players getting into this sports segment 3. Competitors increasing brand awareness and penetration
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