JetBlue Airways SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

JetBlue Airways Corporation

Mainly domestic market of America but also International

Airlines

You Above All

In-spite of being a major player, it is not a member of any of the airlines alliances

Middle class/Price sensitive upper middle class

Customers looking for low cost and high quality

Low cost carrier

Below are the Strengths in the SWOT Analysis of JetBlue Airways:

1. Recipient of Highest in Customer Satisfaction Among Low Cost Carriers in North America Award for 8 consecutive years, thus has a very strong brand image in America
2. New and efficient aircrafts (youngest fleet amongst any major U.S. airline)
3. It was one of only few airlines which reported profit after the decline in airline industry post 9/11 attack
4. High customer satisfaction due to various facilities such as satellite radio, T.V set on each seat and all this at a low fare as compares to other players in the industry

5. Serves as a popular low-cost airline across 75 destinations

Here are the weaknesses in the JetBlue Airways SWOT Analysis:

1. It has less international destinations. Does not have presence in Asia and other unsaturated market
2. Higher costs linked to airline's several facilities are making the company less competitive

Following are the Opportunities in JetBlue Airways SWOT Analysis:

1. America is the single largest market in the world
2. Introduction of new planes has created the opportunity for new routes
3. Huge scope to expand in the Asian market

The threats in the SWOT Analysis of JetBlue Airways are as mentioned:

1. Most of the major airlines have undergone cost reformation to reduce the air fare
2. Rising fuel prices and problem of availability of fuel
3. Fluctuation in the demand of air travel especially after terrorists attack

Below are the top 4 JetBlue Airways competitors:

1. AMR corporation
2. Delta Airlines
3. Southwest Airlines

4. Sky West Inc