SWOT analysis of JetBlue Airways analyses the brand by its strengths, weaknesses, opportunities & threats. In JetBlue Airways SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like JetBlue Airways to benchmark its business & performance as compared to the competitors. JetBlue Airways is one of the leading brands in the airlines sector.
The table below lists the JetBlue Airways SWOT (Strengths, Weaknesses, Opportunities, Threats), top JetBlue Airways competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
JetBlue Airways Brand Analysis | |
---|---|
Parent Company |
JetBlue Airways Corporation |
Category |
Mainly domestic market of America but also International |
Sector | |
Tagline/ Slogan |
You Above All |
USP |
In-spite of being a major player, it is not a member of any of the airlines alliances |
JetBlue Airways STP | |
Segment |
Middle class/Price sensitive upper middle class |
Target Group |
Customers looking for low cost and high quality |
Positioning |
Low cost carrier |
SWOT Analysis of JetBlue Airways | |
JetBlue Airways Strengths |
Below are the Strengths in the SWOT Analysis of JetBlue Airways: 1. Recipient of Highest in Customer Satisfaction Among Low Cost Carriers in North America Award for 8 consecutive years, thus has a very strong brand image in America 5. Serves as a popular low-cost airline across 75 destinations |
JetBlue Airways Weaknesses |
Here are the weaknesses in the JetBlue Airways SWOT Analysis: 1. It has less international destinations. Does not have presence in Asia and other unsaturated market |
JetBlue Airways Opportunities |
Following are the Opportunities in JetBlue Airways SWOT Analysis: 1. America is the single largest market in the world |
JetBlue Airways Threats |
The threats in the SWOT Analysis of JetBlue Airways are as mentioned: 1. Most of the major airlines have undergone cost reformation to reduce the air fare |
JetBlue Airways Competition | |
JetBlue Airways Competitors |
Below are the top 4 competitors of JetBlue Airways: 1. AMR corporation 4. Sky West Inc |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to JetBlue Airways. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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