JetBlue Airways is one of the leading brands in the airlines sector. JetBlue Airways SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of JetBlue Airways:
Recipient of Highest in Customer Satisfaction Among Low Cost Carriers in North America Award for 8 consecutive years, thus has a very strong brand image in America
New and efficient aircrafts (youngest fleet amongst any major U.S. airline)
It was one of only few airlines which reported profit after the decline in airline industry post 9/11 attack
High customer satisfaction due to various facilities such as satellite radio, T.V set on each seat and all this at a low fare as compares to other players in the industry
Serves as a popular low-cost airline across 75 destinations
Above are the strengths in the SWOT Analysis of JetBlue Airways. The strengths of JetBlue Airways looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
JetBlue Airways Weaknesses
It has less international destinations. Does not have presence in Asia and other unsaturated market
Higher costs linked to airline's several facilities are making the company less competitive
These were the weaknesses in the JetBlue Airways SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
In-spite of being a major player, it is not a member of any of the airlines alliances
JetBlue Airways STP
Middle class/Price sensitive upper middle class
Customers looking for low cost and high quality
Low cost carrier
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