JetBlue Airways SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 16270

SWOT analysis of JetBlue Airways analyses the brand/company with its strengths, weaknesses, opportunities & threats. In JetBlue Airways SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like JetBlue Airways to benchmark its business & performance as compared to the competitors and industry. JetBlue Airways is one of the leading brands in the airlines sector. The table below also lists the top JetBlue Airways competitors and elaborates JetBlue Airways market segmentation, target group, positioning & Unique Selling Proposition (USP).

JetBlue Airways SWOT, Competitors, Marketing STP & Brand analysis Table
JetBlue Airways Brand Analysis
Parent Company

JetBlue Airways Corporation


Mainly domestic market of America but also International



Tagline/ Slogan

You Above All


In-spite of being a major player, it is not a member of any of the airlines alliances

JetBlue Airways STP

Middle class/Price sensitive upper middle class

Target Group

Customers looking for low cost and high quality


Low cost carrier

JetBlue Airways SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of JetBlue Airways. Strengths are:

1. Recipient of Highest in Customer Satisfaction Among Low Cost Carriers in North America Award for 8 consecutive years, thus has a very strong brand image in America
2. New and efficient aircrafts (youngest fleet amongst any major U.S. airline)
3. It was one of only few airlines which reported profit after the decline in airline industry post 9/11 attack
4. High customer satisfaction due to various facilities such as satellite radio, T.V set on each seat and all this at a low fare as compares to other players in the industry

5. Serves as a popular low-cost airline across 75 destinations


Here are the weaknesses in the JetBlue Airways SWOT Analysis:

1. It has less international destinations. Does not have presence in Asia and other unsaturated market
2. Higher costs linked to airline's several facilities are making the company less competitive


Following are the Opportunities in JetBlue Airways SWOT Analysis:

1. America is the single largest market in the world
2. Introduction of new planes has created the opportunity for new routes
3. Huge scope to expand in the Asian market


The threats in the SWOT Analysis of JetBlue Airways are as mentioned:

1. Most of the major airlines have undergone cost reformation to reduce the air fare
2. Rising fuel prices and problem of availability of fuel
3. Fluctuation in the demand of air travel especially after terrorists attack

JetBlue Airways Competition

Below are the top 4 JetBlue Airways competitors:

1. AMR corporation
2. Delta Airlines
3. Southwest Airlines

4. Sky West Inc

The brandguide table above concludes the JetBlue Airways SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to JetBlue Airways. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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