JetBlue Airways SWOT Analysis

Published in Airlines category by MBA Skool Team

JetBlue Airways is one of the leading brands in the airlines sector. JetBlue Airways SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of JetBlue Airways:

JetBlue Airways Strengths

  1. Recipient of Highest in Customer Satisfaction Among Low Cost Carriers in North America Award for 8 consecutive years, thus has a very strong brand image in America
  2. New and efficient aircrafts (youngest fleet amongst any major U.S. airline)
  3. It was one of only few airlines which reported profit after the decline in airline industry post 9/11 attack
  4. High customer satisfaction due to various facilities such as satellite radio, T.V set on each seat and all this at a low fare as compares to other players in the industry
  5. Serves as a popular low-cost airline across 75 destinations

Above are the strengths in the SWOT Analysis of JetBlue Airways. The strengths of JetBlue Airways looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

JetBlue Airways Weaknesses

  1. It has less international destinations. Does not have presence in Asia and other unsaturated market
  2. Higher costs linked to airline's several facilities are making the company less competitive

These were the weaknesses in the JetBlue Airways SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

JetBlue Airways Opportunities

  1. America is the single largest market in the world
  2. Introduction of new planes has created the opportunity for new routes
  3. Huge scope to expand in the Asian market

Above we covered the opportunities in JetBlue Airways SWOT Analysis. The opportunities for any brand can include prospects of future growth.

JetBlue Airways Threats

  1. Most of the major airlines have undergone cost reformation to reduce the air fare
  2. Rising fuel prices and problem of availability of fuel
  3. Fluctuation in the demand of air travel especially after terrorists attack

The threats in the SWOT Analysis of JetBlue Airways are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the JetBlue Airways SWOT analysis.

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About JetBlue Airways

The table below gives the brand overview along with its target market, segmentation, positioning & USP

JetBlue Airways Overview
Parent Company

JetBlue Airways Corporation
Category

Mainly domestic market of America but also International
Sector

Airlines
Tagline/ Slogan

You Above All
USP

In-spite of being a major player, it is not a member of any of the airlines alliances
JetBlue Airways STP
Segmentation

Middle class/Price sensitive upper middle class
Target Market

Customers looking for low cost and high quality
Positioning

Low cost carrier


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to JetBlue Airways. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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