JetBlue Airways SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

JetBlue Airways SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of JetBlue Airways, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

JetBlue Airways is one of the leading brands in the airlines sector. The article below lists the JetBlue Airways SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of JetBlue Airways

For JetBlue Airways, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

JetBlue Airways Strengths

The strengths of JetBlue Airways looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of JetBlue Airways :

1. Recipient of Highest in Customer Satisfaction Among Low Cost Carriers in North America Award for 8 consecutive years, thus has a very strong brand image in America
2. New and efficient aircrafts (youngest fleet amongst any major U.S. airline)
3. It was one of only few airlines which reported profit after the decline in airline industry post 9/11 attack
4. High customer satisfaction due to various facilities such as satellite radio, T.V set on each seat and all this at a low fare as compares to other players in the industry

5. Serves as a popular low-cost airline across 75 destinations

JetBlue Airways Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the JetBlue Airways SWOT Analysis:

1. It has less international destinations. Does not have presence in Asia and other unsaturated market
2. Higher costs linked to airline's several facilities are making the company less competitive

Read more about JetBlue Airways

JetBlue Airways Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in JetBlue Airways SWOT Analysis:

1. America is the single largest market in the world
2. Introduction of new planes has created the opportunity for new routes
3. Huge scope to expand in the Asian market

JetBlue Airways Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of JetBlue Airways are as mentioned:

1. Most of the major airlines have undergone cost reformation to reduce the air fare
2. Rising fuel prices and problem of availability of fuel
3. Fluctuation in the demand of air travel especially after terrorists attack

JetBlue Airways Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of JetBlue Airways:

1. AMR corporation
2. Delta Airlines
3. Southwest Airlines

4. Sky West Inc

Hence this concludes the JetBlue Airways SWOT analysis.

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About JetBlue Airways

JetBlue Airways Overview
Parent Company

JetBlue Airways Corporation


Mainly domestic market of America but also International



Tagline/ Slogan

You Above All


In-spite of being a major player, it is not a member of any of the airlines alliances

JetBlue Airways STP

Middle class/Price sensitive upper middle class

Target Market

Customers looking for low cost and high quality


Low cost carrier

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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