United Airlines SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 15519

SWOT analysis of United Airlines analyses the brand/company with its strengths, weaknesses, opportunities & threats. In United Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like United Airlines to benchmark its business & performance as compared to the competitors and industry. United Airlines is one of the leading brands in the airlines sector. The table below also lists the top United Airlines competitors and elaborates United Airlines market segmentation, target group, positioning & Unique Selling Proposition (USP).

United Airlines SWOT, Competitors, Marketing STP & Brand analysis Table
United Airlines Brand Analysis
Parent Company

United Continental Holdings, Inc.





Tagline/ Slogan

Fly The Friendly Skies


Customer focused, flyer friendly airline

United Airlines STP

Business, luxury and leisure travelers

Target Group

High income individuals, corporates houses


Premium airline with high service quality

United Airlines SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of United Airlines. Strengths are:

1. Strong operational network (more than 5000 flights a day to 360 destinations across 6 continents).
2. Strategic Alliances (Founding member of Star Alliance).
3. Strong brand name and recognition
4. Relatively high employee productivity

5. Industry leading loyalty program

6. The company has over 85,000 employees world wide

7. Great customer experience with inflight entertainment and good branding through extensive advertising


Here are the weaknesses in the United Airlines SWOT Analysis:

1. Weakening financial performance due to continuous losses
2. Heavy dependence on third-party service providers for customer service, maintenance, fueling operations, etc.
3. Direct involvement in 9/11 terrorist attacks was a sad incident
4. Strong Unions are a concern


Following are the Opportunities in United Airlines SWOT Analysis:

1. Growing US airline industry
2. US economy back on track for growth
3. Growing global tourism and travel industry


The threats in the SWOT Analysis of United Airlines are as mentioned:

1. Intense competition from low cost airlines offering discounted prices
2. Rising fuel prices is a challenge
3. Persisting risks of recession across the globe

United Airlines Competition

Below are the top 3 United Airlines competitors:

1. Delta Airlines
2. American Airlines
3. US Airways Group


The brandguide table above concludes the United Airlines SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to United Airlines. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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