United Airlines is one of the leading brands in the airlines sector. United Airlines SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of United Airlines:
United Airlines is one of the largest US based airlines with a strong operational network with more than 5000 flights a day to 300 destinations across 6 continents
United Airlines operates globally via the strategic alliances and it is a founding member of Star Alliance in the aviation industry
The company has a strong brand name, legacy and recognition since it was founded in 1926
The company has strong financials and its annual revenue is in excess of $40 billion
Merger with United Continental Holdings for passenger operations strengthened its position in the aviation market
The company has over 90,000 employees world wide working across different functions
Great customer experience with inflight entertainment like streaming movies, Wi-Fi, music, onboard meals etc.
Good branding of United Airlines is done through extensive advertising via TV commercials, print ads, online ads, social media engagement, digital marketing etc.
Its frequent flyer program called MileagePlus offers loyal travelers various benefits like free tickets, vacations, discounts and more
United Airlines has invested in environmental practices and reduces use of paper, adopted cleaner fuel, repurpose kits etc.
Above are the strengths in the SWOT Analysis of United Airlines. The strengths of United Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
United Airlines Weaknesses
Intense competition from other domestic and international airlines means limited market share growth
Heavy dependence on third-party service providers for customer service, maintenance, fueling operations, etc.
These were the weaknesses in the United Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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