United Airlines SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of United Airlines analyses the brand/company with its strengths, weaknesses, opportunities & threats. In United Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like United Airlines to benchmark its business & performance as compared to the competitors and industry. As of 2020, United Airlines is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top United Airlines competitors and includes United Airlines target market, segmentation, positioning & Unique Selling Proposition (USP).

United Airlines SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
United Airlines Brand Analysis
Parent Company

United Continental Holdings, Inc.





Tagline/ Slogan

Fly The Friendly Skies


Customer focused, flyer friendly airline

United Airlines STP
United Airlines Segmentation

Business, luxury and leisure travelers

United Airlines Target Market

High income individuals, corporates houses

United Airlines Positioning

Premium airline with high service quality

United Airlines SWOT Analysis
United Airlines Strengths

Below are the Strengths in the SWOT Analysis of United Airlines:

1. Strong operational network (more than 5000 flights a day to 360 destinations across 6 continents).
2. Strategic Alliances (Founding member of Star Alliance).
3. Strong brand name and recognition
4. Relatively high employee productivity

5. Industry leading loyalty program

6. The company has over 85,000 employees world wide

7. Great customer experience with inflight entertainment and good branding through extensive advertising

United Airlines Weaknesses

Here are the weaknesses in the United Airlines SWOT Analysis:

1. Weakening financial performance due to continuous losses
2. Heavy dependence on third-party service providers for customer service, maintenance, fueling operations, etc.
3. Direct involvement in 9/11 terrorist attacks was a sad incident
4. Strong Unions are a concern

United Airlines Opportunities

Following are the Opportunities in United Airlines SWOT Analysis:

1. Growing US airline industry
2. US economy back on track for growth
3. Growing global tourism and travel industry

United Airlines Threats

The threats in the SWOT Analysis of United Airlines are as mentioned:

1. Intense competition from low cost airlines offering discounted prices
2. Rising fuel prices is a challenge
3. Persisting risks of recession across the globe

United Airlines Competition

Below are the top 3 United Airlines competitors:

1. Delta Airlines
2. American Airlines
3. US Airways Group


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to United Airlines. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin