United Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 6712

SWOT Analysis of United Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

United Airlines

Parent Company

United Continental Holdings, Inc.





Tagline/ Slogan

Fly The Friendly Skies


Customer focused, flyer friendly airline



Business, luxury and leisure travelers

Target Group

High income individuals, corporates houses


Premium airline with high service quality

SWOT Analysis


1. Strong operational network (more than 5000 flights a day to 360 destinations across 6 continents).
2. Strategic Alliances (Founding member of Star Alliance).
3. Strong brand name and recognition
4. Relatively high employee productivity

5. Industry leading loyalty program

6. The company has over 85,000 employees world wide

7. Great customer experience with inflight entertainment and good branding through extensive advertising


1. Weakening financial performance due to continuous losses
2. Heavy dependence on third-party service providers for customer service, maintenance, fueling operations, etc.
3. Direct involvement in 9/11 terrorist attacks was a sad incident
4. Strong Unions are a concern


1. Growing US airline industry
2. US economy back on track for growth
3. Growing global tourism and travel industry


1. Intense competition from low cost airlines offering discounted prices
2. Rising fuel prices is a challenge
3. Persisting risks of recession across the globe



1. Delta Airlines
2. American Airlines
3. US Airways Group


The table above concludes the United Airlines SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to United Airlines. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: