Bajaj Auto Limited SWOT Analysis, Competitors, STP & USP
Published by MBA Skool Team, Last Updated: April 27, 2020
SWOT analysis of Bajaj Auto Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bajaj Auto Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bajaj Auto Limited to benchmark its business & performance as compared to the competitors and industry. Bajaj Auto Limited is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bajaj Auto Limited competitors and includes Bajaj Auto Limited target market, segmentation, positioning & Unique Selling Proposition (USP).
The above mentioned brands are the prominent products under the Bajaj Auto Limited product portfolio.
Bajaj Auto Limited SWOT Analysis
Bajaj Auto Limited Strengths
Below are the Strengths in the SWOT Analysis of Bajaj Auto Limited:
1. Excellent brand presence and marketing in India make Bajaj Auto a popular company 2. Extensive research and development focus and highly experienced player in the motorcycle segment 3. Widespread distribution network of Bajaj Auto across India 4. Bajaj Auto has a wide product range in terms of price, quality and categories 5. Featured in the Forbes Global brands list
6. It has more than 9000 people employed in the organization
Bajaj Auto Limited Weaknesses
Here are the weaknesses in the Bajaj Auto Limited SWOT Analysis:
1.Bajaj Auto is still not a global brand despite high volume production 2.Lack of performance bikes like major international brands and sports bikes & cruisers
Bajaj Auto Limited Opportunities
Following are the Opportunities in Bajaj Auto Limited SWOT Analysis:
1. Bajaj Auto says its $2,500 car, which it is building with Renault and Nissan Motor, will aim at a fuel-efficiency of 30 km per litre 2. Cheaper variants for tapping more in the rural segment 3. Premium sports bikes for urban areas 4. Constant growth in the two-wheeler segment
Bajaj Auto Limited Threats
The threats in the SWOT Analysis of Bajaj Auto Limited are as mentioned:
1. Cheaper imports from countries like China can affect business for Bajaj 2. Entry of international brands 3.Other motorcycle players have a strong brand presence
Bajaj Auto Limited Competition
Below are the top 7 Bajaj Auto Limited competitors:
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