Bajaj Auto SWOT Analysis
Bajaj Auto is one of the leading brands in the automobiles sector. Bajaj Auto SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bajaj Auto:
Quick Glance:
Bajaj Auto Strengths
- Excellent brand presence and marketing in India make Bajaj Auto a popular company
- Extensive research and development focus and highly experienced player in the motorcycle segment
- Widespread distribution network of Bajaj Auto across India
- Bajaj Auto has a wide product range in terms of price, quality and categories
- Featured in the Forbes Global brands list
- It has more than 9000 people employed in the organization
Above are the strengths in the SWOT Analysis of Bajaj Auto. The strengths of Bajaj Auto looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bajaj Auto Weaknesses
- Bajaj Auto is still not a global brand despite high volume production
- Lack of performance bikes like major international brands and sports bikes & cruisers
These were the weaknesses in the Bajaj Auto SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Bajaj Auto Opportunities
- Bajaj Auto says its $2,500 car, which it is building with Renault and Nissan Motor, will aim at a fuel-efficiency of 30 km per litre
- Cheaper variants for tapping more in the rural segment
- Premium sports bikes for urban areas
- Constant growth in the two-wheeler segment
Above we covered the opportunities in Bajaj Auto SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bajaj Auto Threats
- Cheaper imports from countries like China can affect business for Bajaj
- Entry of international brands
- Other motorcycle players have a strong brand presence
The threats in the SWOT Analysis of Bajaj Auto are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Bajaj Auto SWOT analysis.
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About Bajaj Auto
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Bajaj Auto Overview | |
|---|---|
| Parent Company |
Bajaj Group |
| Category |
Motorcycles, Scooters |
| Sector | |
| Tagline/ Slogan |
Hamara Bajaj; Distinctly Ahead |
| USP |
Wide variety of motorcycles for the average Indian |
| Bajaj Auto STP | |
| Segmentation |
Middle-class people who want a bike that is stylish and gives a good mileage |
| Target Market |
Middle class youth from the age bracket of 25-35 |
| Positioning |
Two-wheelers for every Indian |
| Bajaj Auto Product Portfolio | |
| Brands |
1. Bajaj Avenger 2.Bajaj Discover The above mentioned brands are the prominent products under the Bajaj Auto product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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