Bajaj Auto is one of the leading brands in the automobiles sector. Bajaj Auto SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bajaj Auto:
Quick Glance:
Above are the strengths in the SWOT Analysis of Bajaj Auto. The strengths of Bajaj Auto looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Bajaj Auto SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Above we covered the opportunities in Bajaj Auto SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Bajaj Auto are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Bajaj Auto SWOT analysis.
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About Bajaj Auto
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Bajaj Auto Overview | |
---|---|
Parent Company |
Bajaj Group |
Category |
Motorcycles, Scooters |
Sector | |
Tagline/ Slogan |
Hamara Bajaj; Distinctly Ahead |
USP |
Wide variety of motorcycles for the average Indian |
Bajaj Auto STP | |
Segmentation |
Middle-class people who want a bike that is stylish and gives a good mileage |
Target Market |
Middle class youth from the age bracket of 25-35 |
Positioning |
Two-wheelers for every Indian |
Bajaj Auto Product Portfolio | |
Brands |
1. Bajaj Avenger 2.Bajaj Discover The above mentioned brands are the prominent products under the Bajaj Auto product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Bajaj Auto. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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