Bajaj Auto Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Bajaj Group

Motorcycles, Scooters

Automobiles

Hamara Bajaj; Distinctly Ahead

Wide variety of motorcycles for the average Indian

Middle-class people who want a bike that is stylish and gives a good mileage

Middle class youth from the age bracket of 25-35

Two-wheelers for every Indian

1. Bajaj Avenger                           2.Bajaj Discover
3. Bajaj Kawasaki Ninja              4.Bajaj Platina
5. Bajaj Pulsar

The above mentioned brands are the prominent products under the Bajaj Auto Limited product portfolio.

Below are the Strengths in the SWOT Analysis of Bajaj Auto Limited:

1. Excellent brand presence and marketing in India make Bajaj Auto a popular company
2. Extensive research and development focus and highly experienced player in the motorcycle segment
3. Widespread distribution network of Bajaj Auto across India
4. Bajaj Auto has a wide product range in terms of price, quality and categories
5. Featured in the Forbes Global brands list

6. It has more than 9000 people employed in the organization

Here are the weaknesses in the Bajaj Auto Limited SWOT Analysis:

1.Bajaj Auto is still not a global brand despite high volume production
2.Lack of performance bikes like major international brands and sports bikes & cruisers

Following are the Opportunities in Bajaj Auto Limited SWOT Analysis:

1. Bajaj Auto says its $2,500 car, which it is building with Renault and Nissan Motor, will aim at a fuel-efficiency of 30 km per litre
2. Cheaper variants for tapping more in the rural segment
3. Premium sports bikes for urban areas
4. Constant growth in the two-wheeler segment

The threats in the SWOT Analysis of Bajaj Auto Limited are as mentioned:

1. Cheaper imports from countries like China can affect business for Bajaj
2. Entry of international brands
3.Other motorcycle players have a strong brand presence

Below are the top 7 Bajaj Auto Limited competitors:

1. Yamaha
2. Hero Moto Corp
3. TVS Motors
4. Suzuki Motors
5. Harley Davidson
6. Royal Enfield
7. Ducati Superbike