Bajaj Auto Limited SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Bajaj Auto Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bajaj Auto Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bajaj Auto Limited to benchmark its business & performance as compared to the competitors and industry. Bajaj Auto Limited is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bajaj Auto Limited competitors and includes Bajaj Auto Limited target market, segmentation, positioning & Unique Selling Proposition (USP).

Bajaj Auto Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bajaj Auto Limited Brand Analysis
Parent Company

Bajaj Group


Motorcycles, Scooters



Tagline/ Slogan

Hamara Bajaj; Distinctly Ahead


Wide variety of motorcycles for the average Indian

Bajaj Auto Limited STP
Bajaj Auto Limited Segmentation

Middle-class people who want a bike that is stylish and gives a good mileage

Bajaj Auto Limited Target Market

Middle class youth from the age bracket of 25-35

Bajaj Auto Limited Positioning

Two-wheelers for every Indian

Bajaj Auto Limited Product Portfolio

1. Bajaj Avenger                           2.Bajaj Discover
3. Bajaj Kawasaki Ninja              4.Bajaj Platina
5. Bajaj Pulsar

The above mentioned brands are the prominent products under the Bajaj Auto Limited product portfolio.

Bajaj Auto Limited SWOT Analysis
Bajaj Auto Limited Strengths

Below are the Strengths in the SWOT Analysis of Bajaj Auto Limited:

1. Excellent brand presence and marketing in India make Bajaj Auto a popular company
2. Extensive research and development focus and highly experienced player in the motorcycle segment
3. Widespread distribution network of Bajaj Auto across India
4. Bajaj Auto has a wide product range in terms of price, quality and categories
5. Featured in the Forbes Global brands list

6. It has more than 9000 people employed in the organization

Bajaj Auto Limited Weaknesses

Here are the weaknesses in the Bajaj Auto Limited SWOT Analysis:

1.Bajaj Auto is still not a global brand despite high volume production
2.Lack of performance bikes like major international brands and sports bikes & cruisers

Bajaj Auto Limited Opportunities

Following are the Opportunities in Bajaj Auto Limited SWOT Analysis:

1. Bajaj Auto says its $2,500 car, which it is building with Renault and Nissan Motor, will aim at a fuel-efficiency of 30 km per litre
2. Cheaper variants for tapping more in the rural segment
3. Premium sports bikes for urban areas
4. Constant growth in the two-wheeler segment

Bajaj Auto Limited Threats

The threats in the SWOT Analysis of Bajaj Auto Limited are as mentioned:

1. Cheaper imports from countries like China can affect business for Bajaj
2. Entry of international brands
3.Other motorcycle players have a strong brand presence

Bajaj Auto Limited Competition

Below are the top 7 Bajaj Auto Limited competitors:

1. Yamaha
2. Hero Moto Corp
3. TVS Motors
4. Suzuki Motors
5. Harley Davidson
6. Royal Enfield
7. Ducati Superbike

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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