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Bajaj Auto SWOT Analysis

Here is a detailed SWOT analysis of Bajaj Auto covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Automobiles category Read time:

Bajaj Auto Strengths

  1. Excellent brand presence and marketing in India make Bajaj Auto a popular company
  2. Extensive research and development focus and highly experienced player in the motorcycle segment
  3. Widespread distribution network of Bajaj Auto across India
  4. Bajaj Auto has a wide product range in terms of price, quality and categories
  5. Featured in the Forbes Global brands list
  6. It has more than 9000 people employed in the organization

Above are the strengths in the SWOT Analysis of Bajaj Auto. The strengths of Bajaj Auto looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bajaj Auto Weaknesses

  1. Bajaj Auto is still not a global brand despite high volume production
  2. Lack of performance bikes like major international brands and sports bikes & cruisers

These were the weaknesses in the Bajaj Auto SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Bajaj Auto Opportunities

  1. Bajaj Auto says its $2,500 car, which it is building with Renault and Nissan Motor, will aim at a fuel-efficiency of 30 km per litre
  2. Cheaper variants for tapping more in the rural segment
  3. Premium sports bikes for urban areas
  4. Constant growth in the two-wheeler segment

Above we covered the opportunities in Bajaj Auto SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bajaj Auto Threats

  1. Cheaper imports from countries like China can affect business for Bajaj
  2. Entry of international brands
  3. Other motorcycle players have a strong brand presence

The threats in the SWOT Analysis of Bajaj Auto are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Bajaj Auto SWOT analysis.

About Bajaj Auto

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Bajaj Auto Overview
Parent Company

Bajaj Group
Category

Motorcycles, Scooters
Sector

Automobiles
Tagline/ Slogan

Hamara Bajaj; Distinctly Ahead
USP

Wide variety of motorcycles for the average Indian
Bajaj Auto STP
Segmentation

Middle-class people who want a bike that is stylish and gives a good mileage
Target Market

Middle class youth from the age bracket of 25-35
Positioning

Two-wheelers for every Indian


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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