SWOT Analysis of Bajaj Auto Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Bajaj Auto Limited |
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Parent Company |
Bajaj Group |
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Category |
Motorcycles, Scooters |
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Sector |
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Tagline/ Slogan |
Hamara Bajaj; Distinctly Ahead |
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USP |
Wide variety of motorcycles for the average Indian |
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Bajaj Auto STP |
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Segment |
Middle-class people who want a bike that is stylish and gives a good mileage |
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Target Group |
Middle class youth from the age bracket of 25-35 |
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Positioning |
Two-wheelers for every Indian |
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Product Portfolio |
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Brands |
1. Bajaj Avenger 2.Bajaj Discover |
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Bajaj Auto SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bajaj Auto Limited : 1. Excellent brand presence and marketing in India make Bajaj Auto a popular company 6. It has more than 9000 people employed in the organization |
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Weaknesses |
1.Bajaj Auto is still not a global brand despite high volume production |
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Opportunities |
1. Bajaj Auto says its $2,500 car, which it is building with Renault and Nissan Motor, will aim at a fuel-efficiency of 30 km per litre |
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Threats |
1. Cheaper imports from countries like China can affect business for Bajaj |
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Bajaj Auto Limited Competition |
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Competitors |
Below are the 7 main Bajaj Auto Limited competitors : 1. Yamaha |
The brandguide table above concludes the Bajaj Auto Limited SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Bajaj Auto Limited. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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