Bajaj Auto Limited SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 16, 2021

Bajaj Auto Limited SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bajaj Auto Limited, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bajaj Auto Limited to benchmark its business & performance as compared to the competitors, and make strategic improvements. Bajaj Auto Limited is one of the leading brands in the automobiles sector.

The article below lists the Bajaj Auto Limited SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bajaj Auto Limited SWOT Analysis:

SWOT Analysis of Bajaj Auto Limited

For Bajaj Auto Limited, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bajaj Auto Limited Strengths

The strengths of Bajaj Auto Limited looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bajaj Auto Limited :

1. Excellent brand presence and marketing in India make Bajaj Auto a popular company
2. Extensive research and development focus and highly experienced player in the motorcycle segment
3. Widespread distribution network of Bajaj Auto across India
4. Bajaj Auto has a wide product range in terms of price, quality and categories
5. Featured in the Forbes Global brands list

6. It has more than 9000 people employed in the organization

Bajaj Auto Limited Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bajaj Auto Limited SWOT Analysis:

1.Bajaj Auto is still not a global brand despite high volume production
2.Lack of performance bikes like major international brands and sports bikes & cruisers

Bajaj Auto Limited Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bajaj Auto Limited SWOT Analysis:

1. Bajaj Auto says its $2,500 car, which it is building with Renault and Nissan Motor, will aim at a fuel-efficiency of 30 km per litre
2. Cheaper variants for tapping more in the rural segment
3. Premium sports bikes for urban areas
4. Constant growth in the two-wheeler segment

Bajaj Auto Limited Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bajaj Auto Limited are as mentioned:

1. Cheaper imports from countries like China can affect business for Bajaj
2. Entry of international brands
3.Other motorcycle players have a strong brand presence

Bajaj Auto Limited Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Bajaj Auto Limited:

1. Yamaha
2. Hero Moto Corp
3. TVS Motors
4. Suzuki Motors
5. Harley Davidson
6. Royal Enfield
7. Ducati Superbike

Hence this concludes the Bajaj Auto Limited SWOT analysis.

Continue reading more about the brand/company.

About Bajaj Auto Limited

Bajaj Auto Limited Overview
Parent Company

Bajaj Group


Motorcycles, Scooters



Tagline/ Slogan

Hamara Bajaj; Distinctly Ahead


Wide variety of motorcycles for the average Indian

Bajaj Auto Limited STP

Middle-class people who want a bike that is stylish and gives a good mileage

Target Market

Middle class youth from the age bracket of 25-35


Two-wheelers for every Indian

Bajaj Auto Limited Product Portfolio

1. Bajaj Avenger                          2.Bajaj Discover
3. Bajaj Kawasaki Ninja              4.Bajaj Platina
5. Bajaj Pulsar

The above mentioned brands are the prominent products under the Bajaj Auto Limited product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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