Bajaj Auto Limited SWOT Analysis, Competitors, STP & USP
SWOT analysis of Bajaj Auto Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bajaj Auto Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bajaj Auto Limited to benchmark its business & performance as compared to the competitors and industry. Bajaj Auto Limited is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bajaj Auto Limited competitors and includes Bajaj Auto Limited target market, segmentation, positioning & Unique Selling Proposition (USP).
| Bajaj Auto Limited Brand Analysis | |
|---|---|
| Parent Company |
Bajaj Group |
| Category |
Motorcycles, Scooters |
| Sector | |
| Tagline/ Slogan |
Hamara Bajaj; Distinctly Ahead |
| USP |
Wide variety of motorcycles for the average Indian |
| Bajaj Auto Limited STP | |
| Bajaj Auto Limited Segmentation |
Middle-class people who want a bike that is stylish and gives a good mileage |
| Bajaj Auto Limited Target Market |
Middle class youth from the age bracket of 25-35 |
| Bajaj Auto Limited Positioning |
Two-wheelers for every Indian |
| Bajaj Auto Limited Product Portfolio | |
| Brands |
1. Bajaj Avenger 2.Bajaj Discover The above mentioned brands are the prominent products under the Bajaj Auto Limited product portfolio. |
| Bajaj Auto Limited SWOT Analysis | |
| Bajaj Auto Limited Strengths |
Below are the Strengths in the SWOT Analysis of Bajaj Auto Limited: 1. Excellent brand presence and marketing in India make Bajaj Auto a popular company 6. It has more than 9000 people employed in the organization |
| Bajaj Auto Limited Weaknesses |
Here are the weaknesses in the Bajaj Auto Limited SWOT Analysis: 1.Bajaj Auto is still not a global brand despite high volume production |
| Bajaj Auto Limited Opportunities |
Following are the Opportunities in Bajaj Auto Limited SWOT Analysis: 1. Bajaj Auto says its $2,500 car, which it is building with Renault and Nissan Motor, will aim at a fuel-efficiency of 30 km per litre |
| Bajaj Auto Limited Threats |
The threats in the SWOT Analysis of Bajaj Auto Limited are as mentioned: 1. Cheaper imports from countries like China can affect business for Bajaj |
| Bajaj Auto Limited Competition | |
| Competitors |
Below are the top 7 Bajaj Auto Limited competitors: 1. Yamaha |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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