Mahindra & Mahindra SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 16, 2021

SWOT analysis of Mahindra & Mahindra analyses the brand by its strengths, weaknesses, opportunities & threats. In Mahindra & Mahindra SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mahindra & Mahindra to benchmark its business & performance as compared to the competitors. Mahindra & Mahindra is one of the leading brands in the automobiles sector.

The article below lists the Mahindra & Mahindra SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mahindra & Mahindra competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Mahindra & Mahindra

Mahindra & Mahindra Overview
Parent Company

Mahindra

Category

Sedans, SUV’s, Two-wheelers

Sector

Automobiles

Tagline/ Slogan

Rise; Every 2 minutes a Mahindra is born

USP

Mahindra SUV’s have a stronghold in the Indian commercial taxi market which have good performance o tough terrains

Mahindra & Mahindra STP
Segmentation

Complete automobile segment including sedans & SUV’s

Target Market

Young executives from the upper-middle income bracket

Positioning

A brand which promotes new thinking, accepts no limits and drives positive change

Mahindra & Mahindra Product Portfolio
Brands

1. Mahindra Bolero 2. Mahindra Renault Logan

3. Mahindra Scorpio 4. Mahindra Verito

5. Mahindra Xylo

The above mentioned brands are the prominent products under the Mahindra & Mahindra product portfolio.

SWOT Analysis of Mahindra & Mahindra

For Mahindra & Mahindra, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Mahindra & Mahindra SWOT Analysis:

Mahindra & Mahindra Strengths

The strengths of Mahindra & Mahindra looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Mahindra & Mahindra :

1. Mahindra has been one of the strongest brands in the Indian automobile market
2. Mahindra group give employment to over 110,000 employees
3. Excellent branding and advertising, and low after sales service cost
4. Sturdy SUV’s good for Indian roads and off-road terrain

Mahindra & Mahindra Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Mahindra & Mahindra SWOT Analysis:

1. Mahindra’s partnership with Renault did not live up to international quality standards through their brand Logan


Mahindra & Mahindra Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Mahindra & Mahindra SWOT Analysis:

1. Developing hybrid cars and fuel efficient cars for the future
2.Tapping emerging markets across the world and building a global brand
3.Fast growing automobile market
4.Growing in the market through electric car Reva (controlling stake) and entry into two-wheeler segments


Mahindra & Mahindra Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Mahindra & Mahindra are as mentioned:

1. Government policies for the automobile sector across the world
2. Ever increasing fuel prices
3. Intense competition from global automobile brands
4. Substitute modes of public transport like buses, metro trains etc

Mahindra & Mahindra Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 12 competitors of Mahindra & Mahindra:

1.Honda
2.Toyota
3.Nissan Motors
4.Hyundai Motors
5.Fiat
6.Mitsubishi
7.Maruti Udyog
8.Tata Motors
9. Skoda
10. Toyota
11. Volkswagen
12. Ford


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mahindra & Mahindra. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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