Published in Automobiles category by MBA Skool Team
Mahindra & Mahindra is one of the leading brands in the automobiles sector. Mahindra & Mahindra SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Mahindra & Mahindra:
Mahindra has been one of the strongest brands in the Indian automobile market
Mahindra group give employment to over 110,000 employees
Excellent branding and advertising, and low after sales service cost
Sturdy SUV’s good for Indian roads and off-road terrain
Above are the strengths in the SWOT Analysis of Mahindra & Mahindra. The strengths of Mahindra & Mahindra looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mahindra & Mahindra Weaknesses
Mahindra’s partnership with Renault did not live up to international quality standards through their brand Logan
These were the weaknesses in the Mahindra & Mahindra SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Mahindra SUV’s have a stronghold in the Indian commercial taxi market which have good performance o tough terrains
Mahindra & Mahindra STP
Complete automobile segment including sedans & SUV’s
Young executives from the upper-middle income bracket
A brand which promotes new thinking, accepts no limits and drives positive change
Mahindra & Mahindra Product Portfolio
1. Mahindra Bolero 2. Mahindra Renault Logan
3. Mahindra Scorpio 4. Mahindra Verito
5. Mahindra Xylo
The above mentioned brands are the prominent products under the Mahindra & Mahindra product portfolio.
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