Mahindra & Mahindra SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 26548

SWOT analysis of Mahindra & Mahindra analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mahindra & Mahindra SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mahindra & Mahindra to benchmark its business & performance as compared to the competitors and industry. Mahindra & Mahindra is one of the leading brands in the automobiles sector. The table below also lists the top Mahindra & Mahindra competitors and elaborates Mahindra & Mahindra market segmentation, target group, positioning & Unique Selling Proposition (USP).

Mahindra & Mahindra SWOT, Competitors, Marketing STP & Brand analysis Table
Mahindra & Mahindra Brand Analysis
Parent Company

Mahindra

Category

Sedans, SUV’s, Two-wheelers

Sector

Automobiles

Tagline/ Slogan

Rise; Every 2 minutes a Mahindra is born

USP

Mahindra SUV’s have a stronghold in the Indian commercial taxi market which have good performance o tough terrains

Mahindra & Mahindra STP
Segment

Complete automobile segment including sedans & SUV’s

Target Group

Young executives from the upper-middle income bracket

Positioning

A brand which promotes new thinking, accepts no limits and drives positive change

Mahindra & Mahindra Product Portfolio
Brands

1. Mahindra Bolero 2. Mahindra Renault Logan

3. Mahindra Scorpio 4. Mahindra Verito

5. Mahindra Xylo

The above mentioned brands are the prominent products under the Mahindra & Mahindra product portfolio.

Mahindra & Mahindra SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mahindra & Mahindra. Strengths are:

1. Mahindra has been one of the strongest brands in the Indian automobile market
2. Mahindra group give employment to over 110,000 employees
3. Excellent branding and advertising, and low after sales service cost
4. Sturdy SUV’s good for Indian roads and off-road terrain

Weaknesses

Here are the weaknesses in the Mahindra & Mahindra SWOT Analysis:

1. Mahindra’s partnership with Renault did not live up to international quality standards through their brand Logan

Opportunities

Following are the Opportunities in Mahindra & Mahindra SWOT Analysis:

1. Developing hybrid cars and fuel efficient cars for the future
2.Tapping emerging markets across the world and building a global brand
3.Fast growing automobile market
4.Growing in the market through electric car Reva (controlling stake) and entry into two-wheeler segments

Threats

The threats in the SWOT Analysis of Mahindra & Mahindra are as mentioned:

1. Government policies for the automobile sector across the world
2. Ever increasing fuel prices
3. Intense competition from global automobile brands
4. Substitute modes of public transport like buses, metro trains etc

Mahindra & Mahindra Competition
Competitors

Below are the top 12 Mahindra & Mahindra competitors:

1.Honda
2.Toyota
3.Nissan Motors
4.Hyundai Motors
5.Fiat
6.Mitsubishi
7.Maruti Udyog
8.Tata Motors
9. Skoda
10. Toyota
11. Volkswagen
12. Ford

The brandguide table above concludes the Mahindra & Mahindra SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mahindra & Mahindra. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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