Yamaha SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Yamaha analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Yamaha SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Yamaha to benchmark its business & performance as compared to the competitors and industry. As of 2020, Yamaha is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Yamaha competitors and includes Yamaha target market, segmentation, positioning & Unique Selling Proposition (USP).

Yamaha SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Yamaha Brand Analysis
Parent Company

Yamaha Motor Company


Motorcycles, Scooters



Tagline/ Slogan

Yes Yamaha; Touching your heart


One of the most popular motorcycle brands in the world

Yamaha STP
Yamaha Segmentation

Middle-class people who want a bike that is stylish and gives a good mileage

Yamaha Target Market

Middle class youth from the age bracket of 25-35

Yamaha Positioning

A motorcycle which will be close to your heart

Yamaha Product Portfolio

1. Yamaha Crux               2.Yamaha YBR
3. Yamaha FZ                    4. Yamaha R1

5. Yamaha VMAX

The above mentioned brands are the prominent products under the Yamaha product portfolio.

Yamaha SWOT Analysis
Yamaha Strengths

Below are the Strengths in the SWOT Analysis of Yamaha:

1. Excellent branding, advertising and global distribution
2. Yamaha Motor Corporation has over 39,000 employees
3. One of the major brand in motorsport like MotoGP, World superbike etc
4. Yamaha produces scooters from 50 to 500 cc, and a range of motorcycles from 50 to 1,900 cc, including cruiser, sport touring, sport, dual-sport, and off-road
5.Extremely high Size and reach of company

Yamaha Weaknesses

Here are the weaknesses in the Yamaha SWOT Analysis:

1. Bikes like R15, R1 are quite expensive

Yamaha Opportunities

Following are the Opportunities in Yamaha SWOT Analysis:

1.Two-wheeler segment is one of the most growing industries
2.Export of bikes is limited i.e. untapped international markets

Yamaha Threats

The threats in the SWOT Analysis of Yamaha are as mentioned:

1. Strong competition from Indian as well as international brands
2. Dependence on government policies and rising fuel prices
3. Better public transport will affect two-wheeler sales

Yamaha Competition

Below are the top 7 Yamaha competitors:

1. Bajaj Auto Limited
2. Hero Motor Corp (Hero Honda)
5. Harley Davidson
6. Royal Enfield
7. Ducati Superbike

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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