Yamaha SWOT Analysis

Published by MBA Skool Team, Last Updated: September 01, 2021

Yamaha SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Yamaha, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Yamaha is one of the leading brands in the automobiles sector. The article below lists the Yamaha SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Yamaha

For Yamaha, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Yamaha Strengths

The strengths of Yamaha looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Yamaha :

1. Excellent branding, advertising and global distribution
2. Yamaha Motor Corporation has over 39,000 employees
3. One of the major brand in motorsport like MotoGP, World superbike etc.
4. Yamaha produces scooters from 50 to 500 cc, and a range of motorcycles from 50 to 1,900 cc, including cruiser, sport touring, sport, dual-sport, and off-road
5.Extremely high Size and reach of company

Yamaha Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Yamaha SWOT Analysis:

1. Bikes like R15, R1 are quite expensive

Yamaha Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Yamaha SWOT Analysis:

1.Two-wheeler segment is one of the most growing industries
2.Export of bikes is limited i.e. untapped international markets

Yamaha Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Yamaha are as mentioned:

1. Strong competition from Indian as well as international brands
2. Dependence on government policies and rising fuel prices
3. Better public transport will affect two-wheeler sales

Similar to Yamaha

1. Bajaj Auto Limited
2. Hero Motor Corp (Hero Honda)
5. Harley Davidson
6. Royal Enfield
7. Ducati Superbike

Hence this concludes the Yamaha SWOT analysis.

Continue reading more about the brand/company.

About Yamaha

Yamaha Overview
Parent Company

Yamaha Motor Company


Motorcycles, Scooters



Tagline/ Slogan

Yes Yamaha; Touching your heart


One of the most popular motorcycle brands in the world

Yamaha STP

Middle-class people who want a bike that is stylish and gives a good mileage

Target Market

Middle class youth from the age bracket of 25-35


A motorcycle which will be close to your heart

Yamaha Product Portfolio

1. Yamaha Crux

2. Yamaha YBR

3. Yamaha FZ

4. Yamaha R1

5. Yamaha VMAX

The above mentioned brands are the prominent products under the Yamaha product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Yamaha. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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