Published in Automobiles category by MBA Skool Team
Yamaha is one of the leading brands in the automobiles sector. Yamaha SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Yamaha:
Excellent branding, advertising and global distribution
Yamaha Motor Corporation has over 39,000 employees
One of the major brand in motorsport like MotoGP, World superbike etc.
Yamaha produces scooters from 50 to 500 cc, and a range of motorcycles from 50 to 1,900 cc, including cruiser, sport touring, sport, dual-sport, and off-road
Extremely high Size and reach of company
Above are the strengths in the SWOT Analysis of Yamaha. The strengths of Yamaha looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bikes like R15, R1 are quite expensive
These were the weaknesses in the Yamaha SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
One of the most popular motorcycle brands in the world
Middle-class people who want a bike that is stylish and gives a good mileage
Middle class youth from the age bracket of 25-35
A motorcycle which will be close to your heart
Yamaha Product Portfolio
1. Yamaha Crux
2. Yamaha YBR
3. Yamaha FZ
4. Yamaha R1
5. Yamaha VMAX
The above mentioned brands are the prominent products under the Yamaha product portfolio.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Yamaha. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute