Yamaha SWOT Analysis, Competitors & USP

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SWOT Analysis of Yamaha with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Yamaha Motor Company


Motorcycles, Scooters



Tagline/ Slogan

Yes Yamaha; Touching your heart


One of the most popular motorcycle brands in the world

Yamaha STP


Middle-class people who want a bike that is stylish and gives a good mileage

Target Group

Middle class youth from the age bracket of 25-35


A motorcycle which will be close to your heart

Product Portfolio


1. Yamaha Crux               2.Yamaha YBR
3. Yamaha FZ                    4. Yamaha R1

5. Yamaha VMAX

Yamaha SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Yamaha. Strengths are:

1. Excellent branding, advertising and global distribution
2. Yamaha Motor Corporation has over 39,000 employees
3. One of the major brand in motorsport like MotoGP, World superbike etc
4. Yamaha produces scooters from 50 to 500 cc, and a range of motorcycles from 50 to 1,900 cc, including cruiser, sport touring, sport, dual-sport, and off-road
5.Extremely high Size and reach of company


Here are the weaknesses of Yamaha :

1. Bikes like R15, R1 are quite expensive


Following are the Opportunities of Yamaha :

1.Two-wheeler segment is one of the most growing industries
2.Export of bikes is limited i.e. untapped international markets


The threats of Yamaha are as mentioned :

1. Strong competition from Indian as well as international brands
2. Dependence on government policies and rising fuel prices
3. Better public transport will affect two-wheeler sales

Yamaha Competition


Below are the 7 main Yamaha competitors :

1. Bajaj Auto Limited
2. Hero Motor Corp (Hero Honda)
5. Harley Davidson
6. Royal Enfield
7. Ducati Superbike

The brandguide table above concludes the Yamaha SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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