Yamaha SWOT Analysis
Yamaha is one of the leading brands in the automobiles sector. Yamaha SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Yamaha:
Quick Glance:
Yamaha Strengths
- Excellent branding, advertising and global distribution
- Yamaha Motor Corporation has over 39,000 employees
- One of the major brand in motorsport like MotoGP, World superbike etc.
- Yamaha produces scooters from 50 to 500 cc, and a range of motorcycles from 50 to 1,900 cc, including cruiser, sport touring, sport, dual-sport, and off-road
- Extremely high Size and reach of company
Above are the strengths in the SWOT Analysis of Yamaha. The strengths of Yamaha looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Yamaha Weaknesses
- Bikes like R15, R1 are quite expensive
These were the weaknesses in the Yamaha SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about Yamaha
Yamaha Opportunities
- Two-wheeler segment is one of the most growing industries
- Export of bikes is limited i.e. untapped international markets
Above we covered the opportunities in Yamaha SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Yamaha Threats
- Strong competition from Indian as well as international brands
- Dependence on government policies and rising fuel prices
- Better public transport will affect two-wheeler sales
The threats in the SWOT Analysis of Yamaha are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Yamaha SWOT analysis.
Continue reading more about the brand/company.
About Yamaha
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Yamaha Overview | |
|---|---|
| Parent Company |
Yamaha Motor Company |
| Category |
Motorcycles, Scooters |
| Sector | |
| Tagline/ Slogan |
Yes Yamaha; Touching your heart |
| USP |
One of the most popular motorcycle brands in the world |
| Yamaha STP | |
| Segmentation |
Middle-class people who want a bike that is stylish and gives a good mileage |
| Target Market |
Middle class youth from the age bracket of 25-35 |
| Positioning |
A motorcycle which will be close to your heart |
| Yamaha Product Portfolio | |
| Brands |
1. Yamaha Crux 2. Yamaha YBR 3. Yamaha FZ 4. Yamaha R1 5. Yamaha VMAX The above mentioned brands are the prominent products under the Yamaha product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Yamaha. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
