Published in Automobiles category by MBA Skool Team
Volkswagen is one of the leading brands in the automobiles sector. Volkswagen SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Volkswagen:
Volkswagen has a wide range of cars which provides enough options to choose from
Volkswagen has a high brand presence and recall
One of the oldest car manufacturers, resulting into increased reach to masses
Owner of Audi, Bentley, Bugatti, Lamborghini, Skoda which gives a wide and large customer base
Has over 300,000+ employees globally
Volkswagen has manufacturing or assembly plants in Germany, Slovakia, China, India, Indonesia, Russia, Brazil, Argentina, Portugal, Spain, Poland, Bosnia and Herzegovina, and South Africa
Volkswagen also has presence in hybrid cars and motorsports
Excellent advertising and marketing through TVCs, print media, online ads, hoardings etc
The company has been rewarded for its cars and services to customers
Above are the strengths in the SWOT Analysis of Volkswagen. The strengths of Volkswagen looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition from global car manufacturing companies means limited market share growth for Volkswagen
Controversy and fraud about the emissions of the cars caused global brand image loss
These were the weaknesses in the Volkswagen SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Volkswagen is a German automobile giant having wide reach due to early foundations
Car users looking for sedan, SUV, hatchback
Young executives, businessmen and urban families
Volkswagen is positioned as one of the biggest automobile and car manufacturers
Volkswagen Product Portfolio
1. Volkswagen Jetta
2. Volkswagen Beetle
3. Volkswagen Passat
4. Volkswagen Phaeton
5. Volkswagen Polo
6. Volkwagen Vento
7. Volkswagen Touareg
The above mentioned brands are the prominent products under the Volkswagen product portfolio.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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