CEAT Limited SWOT Analysis, Competitors & USP

CEAT Limited SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of CEAT Limited, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CEAT Limited to benchmark its business & performance as compared to the competitors, and make strategic improvements. CEAT Limited is one of the leading brands in the automobiles sector.

The article below lists the CEAT Limited SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the CEAT Limited SWOT Analysis:

SWOT Analysis of CEAT Limited

For CEAT Limited, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

CEAT Limited Strengths

The strengths of CEAT Limited looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of CEAT Limited :

1. CEAT is India’s second biggest tyre company with an annual turnover of more than Rs.3500 Cr and more than 5000 employees
2. Superior quality products at competitive prices
3. High degree of customer satisfaction
4. Vendors are 100% ISO certified

5. CEAT is the first tyre company in India to get the ISO/TS 16949:2002 certification, which is a combination of ISO 9000 and QS 9000.

6. Company has built a strong Brand image over the decades and exports to over 100 countries

7. They have extensive distribution network with dealers and stockists throughout the country

8. R&D initiatives have been inspirational for eg: tubeless tyres

CEAT Limited Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the CEAT Limited SWOT Analysis:

1. Less presence in the international markets compared to industry leaders despite exporting to many countries
2.Stiff competition from Indian and international brands means limited marker share

CEAT Limited Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in CEAT Limited SWOT Analysis:

1. Improved road infrastructure has increased the demands of tyres especially for Heavy Vehicles.
2. Opportunities in markets abroad
3. Growth of India is upbeat, hence improved lifestyle of people with increase in demand for goods augurs well

CEAT Limited Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of CEAT Limited are as mentioned:

1.Volatility in raw material prices.
2. Increasing prices of Crude Oil.
3. Stiff competition both from national and international companies.

4. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

5. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.

6. Fluctuations in exchange rates
7. Cheaper Imports from China

CEAT Limited Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of CEAT Limited:

1. JK Tyres
2.MRF
3. Dunlop

4. Goodyear

5. Yokohama

Hence this concludes the CEAT Limited SWOT analysis.

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About CEAT Limited

CEAT Limited Overview
Parent Company	RPG
Category	Tyre Industry
Sector	Automobiles
Tagline/ Slogan	Born tough; Take it on
USP	Products are known for durability and superior quality
CEAT Limited STP
Segmentation	Automobile industry, Specialty and Farm equipment
Target Market	2-wheelers, passenger car, luxury cars, heavy vehicles,
Positioning	Trusted brand with quality and reliability for decades, ISO accreditions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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