Published in Automobiles category by MBA Skool Team
CEAT Limited is one of the leading brands in the automobiles sector. CEAT Limited SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of CEAT Limited:
CEAT is India’s second biggest tyre company with an annual turnover of more than Rs.3500 Cr and more than 5000 employees
Superior quality products at competitive prices
High degree of customer satisfaction
Vendors are 100% ISO certified
CEAT is the first tyre company in India to get the ISO/TS 16949:2002 certification, which is a combination of ISO 9000 and QS 9000.
Company has built a strong Brand image over the decades and exports to over 100 countries
They have extensive distribution network with dealers and stockists throughout the country
R&D initiatives have been inspirational for eg: tubeless tyres
Above are the strengths in the SWOT Analysis of CEAT Limited. The strengths of CEAT Limited looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
CEAT Limited Weaknesses
Less presence in the international markets compared to industry leaders despite exporting to many countries
Stiff competition from Indian and international brands means limited marker share
These were the weaknesses in the CEAT Limited SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
CEAT Limited Opportunities
Improved road infrastructure has increased the demands of tyres especially for Heavy Vehicles.
Opportunities in markets abroad
Growth of India is upbeat, hence improved lifestyle of people with increase in demand for goods augurs well
Above we covered the opportunities in CEAT Limited SWOT Analysis. The opportunities for any brand can include prospects of future growth.
CEAT Limited Threats
Volatility in raw material prices.
Increasing prices of Crude Oil.
Stiff competition both from national and international companies.
Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.
Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
Fluctuations in exchange rates
Cheaper Imports from China
The threats in the SWOT Analysis of CEAT Limited are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Products are known for durability and superior quality
CEAT Limited STP
Automobile industry, Specialty and Farm equipment
2-wheelers, passenger car, luxury cars, heavy vehicles,
Trusted brand with quality and reliability for decades, ISO accreditions
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to CEAT Limited. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute