CEAT SWOT Analysis
CEAT is one of the leading brands in the automobiles sector. CEAT SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of CEAT:
Quick Glance:
CEAT Strengths
- CEAT is India’s second biggest tyre company with an annual turnover of more than Rs.3500 Cr and more than 5000 employees
- Superior quality products at competitive prices
- High degree of customer satisfaction
- Vendors are 100% ISO certified
- CEAT is the first tyre company in India to get the ISO/TS 16949:2002 certification, which is a combination of ISO 9000 and QS 9000.
- Company has built a strong Brand image over the decades and exports to over 100 countries
- They have extensive distribution network with dealers and stockists throughout the country
- R&D initiatives have been inspirational for eg: tubeless tyres
Above are the strengths in the SWOT Analysis of CEAT. The strengths of CEAT looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
CEAT Weaknesses
- Less presence in the international markets compared to industry leaders despite exporting to many countries
- Stiff competition from Indian and international brands means limited marker share
These were the weaknesses in the CEAT SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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CEAT Opportunities
- Improved road infrastructure has increased the demands of tyres especially for Heavy Vehicles.
- Opportunities in markets abroad
- Growth of India is upbeat, hence improved lifestyle of people with increase in demand for goods augurs well
Above we covered the opportunities in CEAT SWOT Analysis. The opportunities for any brand can include prospects of future growth.
CEAT Threats
- Volatility in raw material prices.
- Increasing prices of Crude Oil.
- Stiff competition both from national and international companies.
- Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.
- Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
- Fluctuations in exchange rates
- Cheaper Imports from China
The threats in the SWOT Analysis of CEAT are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the CEAT SWOT analysis.
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About CEAT
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| CEAT Overview | |
|---|---|
| Parent Company |
RPG |
| Category |
Tyre Industry |
| Sector | |
| Tagline/ Slogan |
Born tough; Take it on |
| USP |
Products are known for durability and superior quality |
| CEAT STP | |
| Segmentation |
Automobile industry, Specialty and Farm equipment |
| Target Market |
2-wheelers, passenger car, luxury cars, heavy vehicles, |
| Positioning |
Trusted brand with quality and reliability for decades, ISO accreditions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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