CEAT Limited SWOT Analysis, Competitors & USP
SWOT analysis of CEAT Limited analyses the brand by its strengths, weaknesses, opportunities & threats. In CEAT Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like CEAT Limited to benchmark its business & performance as compared to the competitors. CEAT Limited is one of the leading brands in the automobiles sector.
The table below lists the CEAT Limited SWOT (Strengths, Weaknesses, Opportunities, Threats), top CEAT Limited competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| CEAT Limited Brand Analysis | |
|---|---|
| Parent Company |
RPG |
| Category |
Tyre Industry |
| Sector | |
| Tagline/ Slogan |
Born tough; Take it on |
| USP |
Products are known for durability and superior quality |
| CEAT Limited STP | |
| Segment |
Automobile industry, Specialty and Farm equipment |
| Target Group |
2-wheelers, passenger car, luxury cars, heavy vehicles, |
| Positioning |
Trusted brand with quality and reliability for decades, ISO accreditions |
| SWOT Analysis of CEAT Limited | |
| CEAT Limited Strengths |
Below are the Strengths in the SWOT Analysis of CEAT Limited: 1. CEAT is India’s second biggest tyre company with an annual turnover of more than Rs.3500 Cr and more than 5000 employees 5. CEAT is the first tyre company in India to get the ISO/TS 16949:2002 certification, which is a combination of ISO 9000 and QS 9000. 6. Company has built a strong Brand image over the decades and exports to over 100 countries 7. They have extensive distribution network with dealers and stockists throughout the country 8. R&D initiatives have been inspirational for eg: tubeless tyres |
| CEAT Limited Weaknesses |
Here are the weaknesses in the CEAT Limited SWOT Analysis: 1. Less presence in the international markets compared to industry leaders despite exporting to many countries |
| CEAT Limited Opportunities |
Following are the Opportunities in CEAT Limited SWOT Analysis: 1. Improved road infrastructure has increased the demands of tyres especially for Heavy Vehicles. |
| CEAT Limited Threats |
The threats in the SWOT Analysis of CEAT Limited are as mentioned: 1.Volatility in raw material prices. 4. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles. 5. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels. 6. Fluctuations in exchange rates |
| CEAT Limited Competition | |
| CEAT Limited Competitors |
Below are the top 5 competitors of CEAT Limited: 4. Goodyear 5. Yokohama |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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