Published in Automobiles category by MBA Skool Team
Michelin is one of the leading brands in the automobiles sector. Michelin SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Michelin:
One of the largest manufacturers of tyres with manufacturing facility in 18 countries and being sold in over 170 countries across the world.
Excellent brand equity with high market share
They have global presence with over 110,000 employees
Strong and competent R&D with spirit of innovation
They have strong financial position.
They have diversified portfolio with products in almost all the segments.
They offer ‘Maps and Guides’ and have an excellent service ‘Via Michelin’ that helps in planning a trip along with their 24/7 online shopping.
Above are the strengths in the SWOT Analysis of Michelin. The strengths of Michelin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Stiff competition from existing tyre brands
Not entered the emerging economies in a big way
Over leveraged financial position
These were the weaknesses in the Michelin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
To contribute to the long term progress in the field of mobility
Automobile industry, Specialty equipments
2-wheeler, passenger, luxury, SUVs. LT, HT, trucks. Bus and specialty equipment manufacturing companies
Safety, reliability, strength, durability, technologically superior and innovation
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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