SWOT Analysis of Toyota Motor Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Toyota Motor Corporation |
|
|
Parent Company |
Toyota Motor Company |
|
Category |
Hatchback, Sedan, SUV |
|
Sector |
|
|
Tagline/ Slogan |
Moving forward; Get the feeling |
|
USP |
Toyota has a wide range of cars, wide service and distribution network, international presence |
|
Toyota STP |
|
|
Segment |
SUV, Sedan, Hatchback, Hybrid Segment |
|
Target Group |
Young executives, businessmen, urban families |
|
Positioning |
Toyota is positioned as a car manufacturer which provides power, performance along with reliability |
|
Product Portfolio |
|
|
Brands |
1. Toyota Prius 2. Toyota Fortuner 3. Toyota Innova 4. Toyota Camry |
|
Toyota SWOT Analysis |
|
|
Strengths |
1. Toyota has a wide range of car variants to offer 2. One of the oldest and reputed car manufacturers which brings high brand awareness 4. Toyota is a pioneer in hybrid technology and its production values like kaizen, kanban are benchmarks in manufacturing 5. Highly diversified product portfolio 6. World class R&D and Engineering capabilities of Toyota 7. High brand awareness and market presence in the international market 9. Toyota has excellent advertising and marketing campaigns through TVCs, online ads, billboards, print media etc |
|
Weaknesses |
1. Immense competition from other automobile competitors means limited market share growth of Toyota 2. High brand switching due to many options for customers |
|
Opportunities |
1. Expanding automobile market and opportunities for launching new products for Toyota 2. Concentrated efforts in hybrid segment can help Toyota become a market leader 3. Augmenting worldwide distribution and servicing network to increase market penetration 4. The company can leverage sale of hybrid carsfo |
|
Threats |
1. Intense competition in the market leading to saturation 2. Competition offering innovative features at lower price car reduce Toyota's market share 4. Car manufacturers catering to high ended customers 5. Being a global brand, its business is affected by recession and economic instability |
|
Toyota Motor Corporation Competition |
|
|
Competitors |
5.Fiat 9. Skoda Auto 10. Volkswagen 12. Hyundai Motors |
The brandguide table above concludes the Toyota Motor Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Toyota Motor Corporation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!
