Published in Automobiles category by MBA Skool Team
Toyota is one of the leading brands in the automobiles sector. Toyota SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Toyota:
Toyota has a wide range of car variants to offer and has a strong legacy since it started in 1937
Toyota is one of the oldest and reputed car manufacturers which brings high brand awareness
Over 300,000 employees are a part of Toyota's workforce
Toyota is a pioneer in hybrid technology and its production values like kaizen, kanban are benchmarks in manufacturing
Sedans, SUV, hatchback cars shows the highly diversified product portfolio of the car manufacturer
World class R&D and Engineering capabilities of Toyota makes its a pioneer in manufacturing
High brand awareness and market presence in the international market
Toyota is popular in motorsport events and sponsoring global events for spreading awareness
Toyota has excellent advertising and marketing campaigns through TVCs, online ads, billboards, print media, social media engagement etc.
The company is known to produce more than 10 million units annually
Toyota is a pioneer in manufacturing hybrid cars including Toyota Prius
The annual revenue of the company is more than $200 billion
Above are the strengths in the SWOT Analysis of Toyota. The strengths of Toyota looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Immense competition from other automobile competitors means limited market share growth of Toyota
High brand switching due to many options for customers
These were the weaknesses in the Toyota SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Toyota has a wide range of cars, wide service and distribution network, international presence
SUV, Sedan, Hatchback, Hybrid Segment
Young executives, businessmen, urban families
Toyota is positioned as a car manufacturer which provides power, performance along with reliability
Toyota Product Portfolio
1. Toyota Prius
2. Toyota Fortuner
3. Toyota Innova
4. Toyota Camry
5. Toyota Corolla Altis
6. Toyota Etios
7. Toyota Land Cruiser Prado
The above mentioned brands are the prominent products under the Toyota product portfolio.
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