Toyota Motor Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Toyota Motor Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Toyota Motor Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Toyota Motor Corporation to benchmark its business & performance as compared to the competitors and industry. As of 2020, Toyota Motor Corporation is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Toyota Motor Corporation competitors and includes Toyota Motor Corporation target market, segmentation, positioning & Unique Selling Proposition (USP).

Toyota Motor Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Toyota Motor Corporation Brand Analysis
Parent Company

Toyota Motor Company


Hatchback, Sedan, SUV



Tagline/ Slogan

Moving forward; Get the feeling


Toyota has a wide range of cars, wide service and distribution network, international presence

Toyota Motor Corporation STP
Toyota Motor Corporation Segmentation

SUV, Sedan, Hatchback, Hybrid Segment

Toyota Motor Corporation Target Market

Young executives, businessmen, urban families

Toyota Motor Corporation Positioning

Toyota is positioned as a car manufacturer which provides power, performance along with reliability

Toyota Motor Corporation Product Portfolio

1. Toyota Prius

2. Toyota Fortuner

3. Toyota Innova

4. Toyota Camry

5. Toyota Corolla Altis

6. Toyota Etios

7. Toyota Land Cruiser Prado

The above mentioned brands are the prominent products under the Toyota Motor Corporation product portfolio.

Toyota Motor Corporation SWOT Analysis
Toyota Motor Corporation Strengths

Below are the Strengths in the SWOT Analysis of Toyota Motor Corporation:

1. Toyota has a wide range of car variants to offer

2. One of the oldest and reputed car manufacturers which brings high brand awareness
3. Over 310,000 employees are a part of Toyota's workforce

4. Toyota is a pioneer in hybrid technology and its production values like kaizen, kanban are benchmarks in manufacturing

5. Highly diversified product portfolio

6. World class R&D and Engineering capabilities of Toyota

7. High brand awareness and market presence in the international market
8. Popular in motorsport and sponsoring events

9. Toyota has excellent advertising and marketing campaigns through TVCs, online ads, billboards, print media etc

Toyota Motor Corporation Weaknesses

Here are the weaknesses in the Toyota Motor Corporation SWOT Analysis:

1. Immense competition from other automobile competitors means limited market share growth of Toyota

2. High brand switching due to many options for customers

Toyota Motor Corporation Opportunities

Following are the Opportunities in Toyota Motor Corporation SWOT Analysis:

1. Expanding automobile market and opportunities for launching new products for Toyota

2. Concentrated efforts in hybrid segment can help Toyota become a market leader

3. Augmenting worldwide distribution and servicing network to increase market penetration

4. The company can leverage sale of hybrid carsfo

Toyota Motor Corporation Threats

The threats in the SWOT Analysis of Toyota Motor Corporation are as mentioned:

1. Intense competition in the market leading to saturation

2. Competition offering innovative features at lower price car reduce Toyota's market share

3. New entrants in the same segment with better features and lower price

4. Car manufacturers catering to high ended customers

5. Being a global brand, its business is affected by recession and economic instability

Toyota Motor Corporation Competition

Below are the top 12 Toyota Motor Corporation competitors:

1. Honda Motors

2. Ford Motor Company

3. Nissan Motors

4. Chevrolet

5. Fiat

6. Mitsubishi Motors

7. Maruti Suzuki

8. Tata Motors

9. Skoda Auto

10. Volkswagen

11. Volvo

12. Hyundai Motors

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Toyota Motor Corporation. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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