Toyota SWOT Analysis

Published by MBA Skool Team, Last Updated: June 02, 2023

Toyota SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Toyota, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Toyota is one of the leading brands in the automobiles sector. The article below lists the Toyota SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Toyota Strengths

The strengths of Toyota looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Toyota :

1. Toyota has a wide range of car variants to offer and has a strong legacy since it started in 1937

2. Toyota is one of the oldest and reputed car manufacturers which brings high brand awareness

3. Over 300,000 employees are a part of Toyota's workforce

4. Toyota is a pioneer in hybrid technology and its production values like kaizen, kanban are benchmarks in manufacturing

5. Sedans, SUV, hatchback cars shows the highly diversified product portfolio of the car manufacturer

6. World class R&D and Engineering capabilities of Toyota makes its a pioneer in manufacturing

7. High brand awareness and market presence in the international market

8. Toyota is popular in motorsport events and sponsoring global events for spreading awareness

9. Toyota has excellent advertising and marketing campaigns through TVCs, online ads, billboards, print media, social media engagement etc.

10. The company is known to produce more than 10 million units annually

11. Toyota is a pioneer in manufacturing hybrid cars including Toyota Prius

12. The annual revenue of the company is more than $200 billion

Toyota Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Toyota SWOT Analysis:

1. Immense competition from other automobile competitors means limited market share growth of Toyota

2. High brand switching due to many options for customers

Toyota Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Toyota SWOT Analysis:

1. Expanding automobile market and opportunities for launching new products for Toyota

2. Concentrated efforts in hybrid segment can help Toyota become a market leader

3. Augmenting worldwide distribution and servicing network to increase market penetration

4. The company can leverage sale of hybrid cars globally

Toyota Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Toyota are as mentioned:

1. Intense competition in the market leading to saturation

2. Competition offering innovative features at lower price car reduce Toyota's market share

3. New entrants in the same segment with better features and lower price

4. Car manufacturers catering to high ended customers

5. Being a global brand, its business is affected by recession and economic instability

Hence this concludes the Toyota SWOT analysis.

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About Toyota

Toyota Overview
Parent Company

Toyota Motor Company


Hatchback, Sedan, SUV



Tagline/ Slogan

Moving forward; Get the feeling


Toyota has a wide range of cars, wide service and distribution network, international presence

Toyota STP

SUV, Sedan, Hatchback, Hybrid Segment

Target Market

Young executives, businessmen, urban families


Toyota is positioned as a car manufacturer which provides power, performance along with reliability

Toyota Product Portfolio

1. Toyota Prius

2. Toyota Fortuner

3. Toyota Innova

4. Toyota Camry

5. Toyota Corolla Altis

6. Toyota Etios

7. Toyota Land Cruiser Prado

The above mentioned brands are the prominent products under the Toyota product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Toyota. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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