Toyota SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: September 02, 2021

SWOT analysis of Toyota analyses the brand by its strengths, weaknesses, opportunities & threats. In Toyota SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Toyota to benchmark its business & performance as compared to the competitors. Toyota is one of the leading brands in the automobiles sector.

The table below lists the Toyota SWOT (Strengths, Weaknesses, Opportunities, Threats), top Toyota competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Toyota SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Toyota Brand Analysis
Parent Company

Toyota Motor Company


Hatchback, Sedan, SUV



Tagline/ Slogan

Moving forward; Get the feeling


Toyota has a wide range of cars, wide service and distribution network, international presence

Toyota STP

SUV, Sedan, Hatchback, Hybrid Segment

Target Group

Young executives, businessmen, urban families


Toyota is positioned as a car manufacturer which provides power, performance along with reliability

Toyota Product Portfolio

1. Toyota Prius

2. Toyota Fortuner

3. Toyota Innova

4. Toyota Camry

5. Toyota Corolla Altis

6. Toyota Etios

7. Toyota Land Cruiser Prado

The above mentioned brands are the prominent products under the Toyota product portfolio.

SWOT Analysis of Toyota
Toyota Strengths

Below are the Strengths in the SWOT Analysis of Toyota:

1. Toyota has a wide range of car variants to offer and has a strong legacy since it started in 1937

2. Toyota is one of the oldest and reputed car manufacturers which brings high brand awareness

3. Over 300,000 employees are a part of Toyota's workforce

4. Toyota is a pioneer in hybrid technology and its production values like kaizen, kanban are benchmarks in manufacturing

5. Sedans, SUV, hatchback cars shows the highly diversified product portfolio of the car manufacturer

6. World class R&D and Engineering capabilities of Toyota makes its a pioneer in manufacturing

7. High brand awareness and market presence in the international market

8. Toyota is popular in motorsport events and sponsoring global events for spreading awareness

9. Toyota has excellent advertising and marketing campaigns through TVCs, online ads, billboards, print media, social media engagement etc.

10. The company is known to produce more than 10 million units annually

11. Toyota is a pioneer in manufacturing hybrid cars including Toyota Prius

12. The annual revenue of the company is more than $200 billion

Toyota Weaknesses

Here are the weaknesses in the Toyota SWOT Analysis:

1. Immense competition from other automobile competitors means limited market share growth of Toyota

2. High brand switching due to many options for customers

Toyota Opportunities

Following are the Opportunities in Toyota SWOT Analysis:

1. Expanding automobile market and opportunities for launching new products for Toyota

2. Concentrated efforts in hybrid segment can help Toyota become a market leader

3. Augmenting worldwide distribution and servicing network to increase market penetration

4. The company can leverage sale of hybrid cars globally

Toyota Threats

The threats in the SWOT Analysis of Toyota are as mentioned:

1. Intense competition in the market leading to saturation

2. Competition offering innovative features at lower price car reduce Toyota's market share

3. New entrants in the same segment with better features and lower price

4. Car manufacturers catering to high ended customers

5. Being a global brand, its business is affected by recession and economic instability

Toyota Competition
Toyota Competitors

Below are the top 12 competitors of Toyota:

1. Honda Motors

2. Ford

3. Nissan Motors

4. Chevrolet

5. Fiat

6. Mitsubishi Motors

7. Maruti Suzuki

8. Tata Motors

9. Skoda Auto

10. Volkswagen

11. Volvo

12. Hyundai Motors

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Toyota. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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