SWOT analysis of Toyota Motor Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. Toyota Motor Corporation is one of the leading brands in the automobiles sector. The table below also lists the top Toyota Motor Corporation competitors and elaborates Toyota Motor Corporation segmentation, targeting, positioning & USP.
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Toyota Motor Corporation |
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Parent Company |
Toyota Motor Company |
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Category |
Hatchback, Sedan, SUV |
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Sector |
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Tagline/ Slogan |
Moving forward; Get the feeling |
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USP |
Toyota has a wide range of cars, wide service and distribution network, international presence |
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Toyota STP |
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Segment |
SUV, Sedan, Hatchback, Hybrid Segment |
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Target Group |
Young executives, businessmen, urban families |
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Positioning |
Toyota is positioned as a car manufacturer which provides power, performance along with reliability |
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Product Portfolio |
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Brands |
1. Toyota Prius 4. Toyota Camry 6. Toyota Etios |
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Toyota SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Toyota Motor Corporation. Strengths are: 1. Toyota has a wide range of car variants to offer 2. One of the oldest and reputed car manufacturers which brings high brand awareness 4. Toyota is a pioneer in hybrid technology and its production values like kaizen, kanban are benchmarks in manufacturing 5. Highly diversified product portfolio 6. World class R&D and Engineering capabilities of Toyota 7. High brand awareness and market presence in the international market 9. Toyota has excellent advertising and marketing campaigns through TVCs, online ads, billboards, print media etc |
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Weaknesses |
Here are the weaknesses in the Toyota Motor Corporation SWOT Analysis: 1. Immense competition from other automobile competitors means limited market share growth of Toyota 2. High brand switching due to many options for customers |
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Opportunities |
Following are the Opportunities in Toyota Motor Corporation SWOT Analysis: 1. Expanding automobile market and opportunities for launching new products for Toyota 2. Concentrated efforts in hybrid segment can help Toyota become a market leader 3. Augmenting worldwide distribution and servicing network to increase market penetration 4. The company can leverage sale of hybrid carsfo |
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Threats |
The threats in the SWOT Analysis of Toyota Motor Corporation are as mentioned: 1. Intense competition in the market leading to saturation 2. Competition offering innovative features at lower price car reduce Toyota's market share 3. New entrants in the same segment with better features and lower price 4. Car manufacturers catering to high ended customers 5. Being a global brand, its business is affected by recession and economic instability |
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Toyota Motor Corporation Competition |
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Competitors |
Below are the top 12 Toyota Motor Corporation competitors: 1. Honda Motors 2. Ford Motor Company 4. Chevrolet 5. Fiat 8. Tata Motors 9. Skoda Auto 10. Volkswagen 11. Volvo 12. Hyundai Motors |
The brandguide table above concludes the Toyota Motor Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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