SWOT analysis of Toyota Motor Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Toyota Motor Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Toyota Motor Corporation to benchmark its business & performance as compared to the competitors and industry. As of 2020, Toyota Motor Corporation is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Toyota Motor Corporation competitors and includes Toyota Motor Corporation target market, segmentation, positioning & Unique Selling Proposition (USP).
| Toyota Motor Corporation Brand Analysis | |
|---|---|
| Parent Company |
Toyota Motor Company |
| Category |
Hatchback, Sedan, SUV |
| Sector | |
| Tagline/ Slogan |
Moving forward; Get the feeling |
| USP |
Toyota has a wide range of cars, wide service and distribution network, international presence |
| Toyota Motor Corporation STP | |
| Toyota Motor Corporation Segmentation |
SUV, Sedan, Hatchback, Hybrid Segment |
| Toyota Motor Corporation Target Market |
Young executives, businessmen, urban families |
| Toyota Motor Corporation Positioning |
Toyota is positioned as a car manufacturer which provides power, performance along with reliability |
| Toyota Motor Corporation Product Portfolio | |
| Brands |
1. Toyota Prius 4. Toyota Camry 6. Toyota Etios The above mentioned brands are the prominent products under the Toyota Motor Corporation product portfolio. |
| Toyota Motor Corporation SWOT Analysis | |
| Toyota Motor Corporation Strengths |
Below are the Strengths in the SWOT Analysis of Toyota Motor Corporation: 1. Toyota has a wide range of car variants to offer 2. One of the oldest and reputed car manufacturers which brings high brand awareness 4. Toyota is a pioneer in hybrid technology and its production values like kaizen, kanban are benchmarks in manufacturing 5. Highly diversified product portfolio 6. World class R&D and Engineering capabilities of Toyota 7. High brand awareness and market presence in the international market 9. Toyota has excellent advertising and marketing campaigns through TVCs, online ads, billboards, print media etc |
| Toyota Motor Corporation Weaknesses |
Here are the weaknesses in the Toyota Motor Corporation SWOT Analysis: 1. Immense competition from other automobile competitors means limited market share growth of Toyota 2. High brand switching due to many options for customers |
| Toyota Motor Corporation Opportunities |
Following are the Opportunities in Toyota Motor Corporation SWOT Analysis: 1. Expanding automobile market and opportunities for launching new products for Toyota 2. Concentrated efforts in hybrid segment can help Toyota become a market leader 3. Augmenting worldwide distribution and servicing network to increase market penetration 4. The company can leverage sale of hybrid carsfo |
| Toyota Motor Corporation Threats |
The threats in the SWOT Analysis of Toyota Motor Corporation are as mentioned: 1. Intense competition in the market leading to saturation 2. Competition offering innovative features at lower price car reduce Toyota's market share 3. New entrants in the same segment with better features and lower price 4. Car manufacturers catering to high ended customers 5. Being a global brand, its business is affected by recession and economic instability |
| Toyota Motor Corporation Competition | |
| Competitors |
Below are the top 12 Toyota Motor Corporation competitors: 1. Honda Motors 2. Ford Motor Company 4. Chevrolet 5. Fiat 8. Tata Motors 9. Skoda Auto 10. Volkswagen 11. Volvo 12. Hyundai Motors |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Toyota Motor Corporation. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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