Dunlop SWOT Analysis, Competitors & USP
SWOT analysis of Dunlop analyses the brand by its strengths, weaknesses, opportunities & threats. In Dunlop SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dunlop to benchmark its business & performance as compared to the competitors. Dunlop is one of the leading brands in the automobiles sector.
The table below lists the Dunlop SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dunlop competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Dunlop Brand Analysis | |
|---|---|
| Parent Company |
Goodyear Tire and Rubber Company |
| Category |
Tyre Industry |
| Sector | |
| Tagline/ Slogan |
Drive with confidence; The Arrival is as important as the Journey; Drivers know; Driving to the Future; For smooth, comfortable ride |
| USP |
Strong brand equity and brand presence |
| Dunlop STP | |
| Segment |
Automobile industry |
| Target Group |
Motorsport, Vintage, SUVs, Heavy vehicles |
| Positioning |
High quality brand over decades, internationally acclaimed and used |
| SWOT Analysis of Dunlop | |
| Dunlop Strengths |
Below are the Strengths in the SWOT Analysis of Dunlop: 1. Started in 1888 they are the pioneer of pneumatic tyres, they have tremendous brand equity. 5. Along with tires they have also service centers providing other car systems maintenance and repairs |
| Dunlop Weaknesses |
Here are the weaknesses in the Dunlop SWOT Analysis: 1.Doesn’t have good visibility and market in 2 wheeler segment. |
| Dunlop Opportunities |
Following are the Opportunities in Dunlop SWOT Analysis: 1. Opportunity to encash on the Automobile boom in developing countries like India and Brazil |
| Dunlop Threats |
The threats in the SWOT Analysis of Dunlop are as mentioned: 1. There is Stiff Competition from national and international brands 2 Volatility in raw material prices 4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels. 5. Rising prices of crude oil may have an adverse effect on the industry |
| Dunlop Competition | |
| Dunlop Competitors |
Below are the top 7 competitors of Dunlop: 1.Cooper Tyres 2. Michelin 3. Bridgestone 4. Continental |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dunlop. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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