Dunlop SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 4202

SWOT analysis of Dunlop analyses the brand/company with its strengths, weaknesses, opportunities & threats. Dunlop is one of the leading brands in the automobiles sector. The table below also lists the top Dunlop competitors and elaborates Dunlop segmentation, targeting, positioning & USP.


Parent Company

Goodyear Tire and Rubber Company


Tyre Industry



Tagline/ Slogan

Drive with confidence; The Arrival is as important as the Journey; Drivers know; Driving to the Future; For smooth, comfortable ride


Strong brand equity and brand presence

Dunlop STP


Automobile industry

Target Group

Motorsport, Vintage, SUVs, Heavy vehicles


High quality brand over decades, internationally acclaimed and used

Dunlop SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dunlop. Strengths are:

1. Started in 1888 they are the pioneer of pneumatic tyres, they have tremendous brand equity.
2. Company has pioneered many technologies for ensuring comfortable experience on tough and varied terrains worldwide
3. It has good visibility in motorsports and vintage car category with every year over 300,000 tyres being produced and sold
4. Dunlop has developed strategic partnerships with other tire majors for selling their brand tires in different countries thus taking a step to cover vast geographical area at minimum logistic constraints.

5. Along with tires they have also service centers providing other car systems maintenance and repairs


Here are the weaknesses in the Dunlop SWOT Analysis:

1.Doesn’t have good visibility and market in 2 wheeler segment.
2.Since brands are being held by different Companies in different regions it might lead to brand dilution it may lose its significance


Following are the Opportunities in Dunlop SWOT Analysis:

1. Opportunity to encash on the Automobile boom in developing countries like India and Brazil
2. Innovation and cost-cutting measures may bring them more revenues in this highly competitive industry


The threats in the SWOT Analysis of Dunlop are as mentioned:

1. There is Stiff Competition from national and international brands

2 Volatility in raw material prices
3. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.

5. Rising prices of crude oil may have an adverse effect on the industry

Dunlop Competition


Below are the top 7 Dunlop competitors:

1.Cooper Tyres

2. Michelin

3. Bridgestone

4. Continental
5. Yokohama
6. JK Tyres
7. MRF

The brandguide table above concludes the Dunlop SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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