Published in Automobiles category by MBA Skool Team
Dunlop is one of the leading brands in the automobiles sector. Dunlop SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Dunlop:
Started in 1888 they are the pioneer of pneumatic tyres, they have tremendous brand equity.
Company has pioneered many technologies for ensuring comfortable experience on tough and varied terrains worldwide
It has good visibility in motorsports and vintage car category with every year over 300,000 tyres being produced and sold
Dunlop has developed strategic partnerships with other tire majors for selling their brand tires in different countries thus taking a step to cover vast geographical area at minimum logistic constraints.
Along with tires they have also service centers providing other car systems maintenance and repairs
Above are the strengths in the SWOT Analysis of Dunlop. The strengths of Dunlop looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Doesn’t have good visibility and market in 2 wheeler segment.
Since brands are being held by different Companies in different regions it might lead to brand dilution it may lose its significance
These were the weaknesses in the Dunlop SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Drive with confidence; The Arrival is as important as the Journey; Drivers know; Driving to the Future; For smooth, comfortable ride
Strong brand equity and brand presence
Motorsport, Vintage, SUVs, Heavy vehicles
High quality brand over decades, internationally acclaimed and used
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